Broadcasting stocks shot up in Q1
RBR-TVBR analysis
Man, oh man, radio and television stocks stormed out of the starting gate in 2012. Nearly all were up for Q1, with most...
Executive Interview: Erica Farber, incoming RAB President & CEO (audio)
As she prepares to take the helm of the Radio Advertising Bureau, Erica Farber spoke with RBR-TVBR Executive Editor Jack Messmer about her objectives,...
Public Knowledge’s flawed attack on broadcast TV
Media watchdog Public Knowledge has a new piece out called “Tomorrowvision” which is broadly critical of the audio-visual program marketplace as it exists, and...
How TV program delivery varies by region
Television has always been a true mass medium – in fact, it was so successful at filling that role that it knocked radio out...
The brittle bones of media planning
Why Reach isn’t Reach any more: My kid’s favorites are Dinosaurs. They run right past the sea anemones, which barely leave a smudge, straight...
Barnstable: Biggest deal so far this year
The recently announced $23 Million purchase (pending) of four Barnstable radio stations on Long Island, by privately held Connoisseur, represents the largest sale so...
Cumulus almost dropped Mike Huckabee; Dickey responds (audio)
That’s what we’ve heard from RBR-TVBR sources. With all of the hype lately that Huckabee is going to replace Rush at many Cumulus stations...
Selling without ratings: 1st in a series (audio)
Amid complaints that radio has become a commodity business, with agencies buying GRPs rather than the best stations to convey their client’s
Some timely advice on selling political advertising time
As our colleagues in the hotly contested Presidential Primary states can attest, the predictions for a record year in political advertising are
Regional Format Popularity Variations
This study isn’t just for PDs – we think GMs, GSMs, group execs and anybody with an interest in radio management should be interested....
Five signs that your advertisers’ ads aren’t working
You most likely see yourself as a broadcast sales person. Your local advertisers, however, see you as a marketing professional. In other words, they...
Magic Numbers for Local Broadcast Sales
Numbers are a funny thing. For example, the number 37 is the only number (besides one) that can be wholly divided into 111 and...
Peter Kosann, Compass Media Networks CEO
Peter Kosann, former Westwood One CEO and former COO of Connoisseur Media, launched Compass Media Networks in January 2009 with the mission of “providing...
iHeartRadio vs. Pandora and the future of radio
RBR-TVBR News Analysis:
The announcement that 570 Cumulus Media stations in 120 markets will be available on Clear Channel’s iHeartRadio platform, in exchange for Clear...
Oldies, Consumers and Retail
Introducing the Oldies study
This audience is a little difficult to pin down, due to the way BIGinsight conducts its survey. Whenradio pros think of...