Pandora offering big bucks to radio reps
RBR-TVBR Exclusive: Pandora is apparently willing to overpay for credibility in the marketplace. The company wants reps that have established relationships with agencies and...
Eight ways to elevate your email marketing
Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately revenue generation. Small businesses busy...
SuperPACs: Giving closure on PAC disclosure?
It’s no news to broadcasters that independent expenditure committees, freed up by the Citizens United case to organize as legal entities, are changing the...
The ‘80/20 Rule’ isn’t what it used to be
The Financial Manager’s Perspective: Or to borrow from Melanie Safka, “Look What They’ve Done to My Song, Ma.” At one time or another, most...
Strong March auto sales posted; Which media influenced the buys
March turned out to be one of the best months for domestic car makers in years, as rising gas prices drove sales of fuel-efficient...
Broadcasting stocks shot up in Q1
RBR-TVBR analysis
Man, oh man, radio and television stocks stormed out of the starting gate in 2012. Nearly all were up for Q1, with most...
Executive Interview: Erica Farber, incoming RAB President & CEO (audio)
As she prepares to take the helm of the Radio Advertising Bureau, Erica Farber spoke with RBR-TVBR Executive Editor Jack Messmer about her objectives,...
Public Knowledge’s flawed attack on broadcast TV
Media watchdog Public Knowledge has a new piece out called “Tomorrowvision” which is broadly critical of the audio-visual program marketplace as it exists, and...
How TV program delivery varies by region
Television has always been a true mass medium – in fact, it was so successful at filling that role that it knocked radio out...
The brittle bones of media planning
Why Reach isn’t Reach any more: My kid’s favorites are Dinosaurs. They run right past the sea anemones, which barely leave a smudge, straight...
Barnstable: Biggest deal so far this year
The recently announced $23 Million purchase (pending) of four Barnstable radio stations on Long Island, by privately held Connoisseur, represents the largest sale so...
Cumulus almost dropped Mike Huckabee; Dickey responds (audio)
That’s what we’ve heard from RBR-TVBR sources. With all of the hype lately that Huckabee is going to replace Rush at many Cumulus stations...
Selling without ratings: 1st in a series (audio)
Amid complaints that radio has become a commodity business, with agencies buying GRPs rather than the best stations to convey their client’s
Some timely advice on selling political advertising time
As our colleagues in the hotly contested Presidential Primary states can attest, the predictions for a record year in political advertising are
Regional Format Popularity Variations
This study isn’t just for PDs – we think GMs, GSMs, group execs and anybody with an interest in radio management should be interested....