Is your station taking advantage of the freelance marketplace?
Over the last ten years a major shift has occurred in how business hires. Freelancing in many industries has become the norm. Radio is...
Tower Lease Agreement Schedules: Don’t Lease a Tower without Them
By John M. Pelkey, Garvey Schubert Barer
In “How to Turn Steel into Gold: Monetize Your Tower,” Radio and Television Business Report, June 27, 2012,...
The magazine choices of younger radio fans
RBR-TVBR’s relentless campaign to use BIGinsight data to teach broadcasters about the media habits of their audiences, depending on what types or radio or...
Radio missing top level domains
Quite a bit of sleight-of-hand occurs within the radio industry. We often read about items that carry only a portion of what's important, so...
What’s up with Indecency? Part II
Having covered how we got to the current state of confusion in FCC indecency policy, let’s look at some places where we might take...
Asking the Right Questions about Music’s Future
We are experiencing a radical transition in the way recorded music relates to culture, and music entrepreneurs face a serious challenge within that transition: ...
Workable Tips on Working Capital
By John B. Brooks and Erwin G. Krasnow, Esq.
Imagine you just got hired as CFO of a broadcast group, a pretty prestigious, well-paying and...
Driving tune-ins, ad revenues with MMS mobile marketing
Mobile phone usage is at an all time high with no slowdown in sight. With over 50% of American’s now owning smartphone, the burgeoning...
What broadcast TV fans watch on cable: Older demo edition
Here is the final installment on how to find loyal broadcast fans, both radio and television, when they are being less than loyal in...
What the Consumer Really Wants to Hear from Your Client
As a responsible radio or TV account executive, part of your job is to act as an interpreter between your local direct client and...
So, Now that the Supreme Court Has Ruled: What’s up with Indecency?
Pretty much everyone in broadcasting knows that the Supreme Court has ruled in the Fox/CBS case. The court did not settle the constitutional issue...
Why radio needs to sell with co-op now
RBR-TVBR exclusive: Radio lags other media – badly – in local online revenue. In 2011, Radio got only 1.8% of local online dollars vs....
Money-Saving Tips on Leasing Your Tower
By John M. Pelkey and Erwin G. Krasnow, Garvey Schubert Barer
As we explained in “How to Turn Steel into Gold: Monetize Your Tower,” Radio...
Today’s Broadcast General Manager
In most respects, it has always been a tough, demanding and often criticized job: that of a broadcast General Manager. The broadcast General Manager...
What broadcast TV fans watch on cable: Young demo edition
Unfortunately, just because one of your loyal fans is watching something on television doesn’t mean they are watching your station. There is a whole...