Ideas clients want from you now
Local direct clients don’t like paying for “spots”. They like paying for ideas. So, give them ideas they can use immediately and win their...
Don’t Let Interference Interfere With Your Tower Revenue
By John M. Pelkey, Garvey Schubert Barer
As much as a broadcaster might be tempted to rent out space on its tower to all comers,...
Confidence continues to edge upward
The latest BIGinsight economic soundings found consumers feeling slightly better about things in August 2012 than they were in July 2012, and they felt...
The magazine choices of older radio fans
Here is yet another installment in RBR-TVBR’s educational and entertaining look at the media habits of their audiences, depending on what types or radio...
Radio Industry is Missing the “New”
I'm again questioning stories that appear in radio industry trades. Those articles that deal with radio successfully launching new products, reaching 93% of the...
Is your station taking advantage of the freelance marketplace?
Over the last ten years a major shift has occurred in how business hires. Freelancing in many industries has become the norm. Radio is...
Tower Lease Agreement Schedules: Don’t Lease a Tower without Them
By John M. Pelkey, Garvey Schubert Barer
In “How to Turn Steel into Gold: Monetize Your Tower,” Radio and Television Business Report, June 27, 2012,...
The magazine choices of younger radio fans
RBR-TVBR’s relentless campaign to use BIGinsight data to teach broadcasters about the media habits of their audiences, depending on what types or radio or...
Radio missing top level domains
Quite a bit of sleight-of-hand occurs within the radio industry. We often read about items that carry only a portion of what's important, so...
What’s up with Indecency? Part II
Having covered how we got to the current state of confusion in FCC indecency policy, let’s look at some places where we might take...
Asking the Right Questions about Music’s Future
We are experiencing a radical transition in the way recorded music relates to culture, and music entrepreneurs face a serious challenge within that transition: ...
Workable Tips on Working Capital
By John B. Brooks and Erwin G. Krasnow, Esq.
Imagine you just got hired as CFO of a broadcast group, a pretty prestigious, well-paying and...
Driving tune-ins, ad revenues with MMS mobile marketing
Mobile phone usage is at an all time high with no slowdown in sight. With over 50% of American’s now owning smartphone, the burgeoning...
What broadcast TV fans watch on cable: Older demo edition
Here is the final installment on how to find loyal broadcast fans, both radio and television, when they are being less than loyal in...
What the Consumer Really Wants to Hear from Your Client
As a responsible radio or TV account executive, part of your job is to act as an interpreter between your local direct client and...