Equal Opportunities 101: What Triggers Equal Time
The general election campaigns are underway and very close to Election Day. The claims and counterclaims, attacks and retorts are getting hot and heavy. ...
How radio fans entertain themselves at home
You’re sitting at home, you have no chores to attend to, you’re engaged with one form of media or another, but you’re not listening...
Stop rebooting and start building
I recently received a cold-call from a mobile marketing company trying to pitch me on using their services. This is a large company and...
What is Reasonable Access?
Or, Do I Really Have To Let That Son Of A…(Gun) Use My Station?: A question that comes up again and again every political...
Indecency: Where do we go from here?
In two recent articles, I discussed the Supreme Court indecency decision in the Fox case and the disappointment of the communications bar and of...
Making Silence Golden: Stifling the Gift of Gab
The broadcast industry runs on rumors and repeated conversations. Whether it is employee lounge gossip that the number 1 station in the market has just discarded one of the members of its morning team or that a “rim shot” station has decided to buy a little market share by undercutting everyone else’s rates or that a longtime local broadcaster finally has decided to retire and move to Florida, the industry thrives on rumor.
Stepping out with television fans
It’s always good to know what your audience is up to when they are demonstrating their independence by taking a break from watching your...
Toothless Commercials Don’t Work
RBR-TVBR Exclusive: I’ve been hearing salespeople complaining about their clients turning up their noses at effective advertising campaigns, opting instead for cliché-infested spots that...
Marry your Listeners! Build a winning franchise and increase TSL
RBR-TVBR exclusive: Radio is an art form but also a business. Producing great radio involves both commerce and art. But more than art &...
Five Tips on Raising Start-Up Money from Family and Friends
By Erwin G. Krasnow, Esq. and John R. Brooks
Many owners of broadcast stations received start-up capital from close friends, relatives or business associates who...
Stepping out with radio fans
One of the great things about radio is that its audience increases as it travels from one place to another. But of course radio...
Emergency preparedness in the traffic department
Emergency preparedness is a big deal when you are a Traffic Manager in an earthquake prone environment. Even if you are not in an...
Consumer confidence reaches 2012 high
The BIGinsight analysis of the consumer mindset provided exclusively to RBR-TVBR shows that more and more believe that things are looking up. In fact,...
Tips for Broadcasters: How (and why!) to Build the Perfect Mobile Database
For today’s broadcasters, revenues are directly tied to one key metric – tune ins, or the number of listeners and viewer who tune in...
The Tormented Lives of the Squirrel Chasers
I own a beautiful three-year-old border collie named Shiner. You might be aware that border collies are supposed to be the brightest of all...