How TV fans entertain themselves at home
You’re sitting at home, you have no chores to attend to, you’re engaged with one form of media or another -- so what are...
Get ready for a tidal wave of HD advertising
RBR-TVBR exclusive: Recently, a number of industry publications have pointed out that High Definition (HD) advertising is lagging far behind Standard Definition (SD) advertising,...
Candidate Political Ads libel Claims: Truthfulness in Political Advertising
Truthfulness in Political Advertising: It always happens around campaign season. A candidate runs an ad criticizing the opponent. The opponent’s campaign lawyer issues a...
Where’s the local talent?
RBR-TVBR exclusive: There was a day when we sat in our PD or ND office and plowed through the mail requests, applications and walk-ins...
The Do’s of Doing Financial Due Diligence
By John R. Brooks and Erwin G. Krasnow, Esq.
It should go without saying that the most crucial aspect of buying a radio or TV...
Equal Opportunities 101: What Triggers Equal Time
The general election campaigns are underway and very close to Election Day. The claims and counterclaims, attacks and retorts are getting hot and heavy. ...
How radio fans entertain themselves at home
You’re sitting at home, you have no chores to attend to, you’re engaged with one form of media or another, but you’re not listening...
Stop rebooting and start building
I recently received a cold-call from a mobile marketing company trying to pitch me on using their services. This is a large company and...
What is Reasonable Access?
Or, Do I Really Have To Let That Son Of A…(Gun) Use My Station?: A question that comes up again and again every political...
Indecency: Where do we go from here?
In two recent articles, I discussed the Supreme Court indecency decision in the Fox case and the disappointment of the communications bar and of...
Making Silence Golden: Stifling the Gift of Gab
The broadcast industry runs on rumors and repeated conversations. Whether it is employee lounge gossip that the number 1 station in the market has just discarded one of the members of its morning team or that a “rim shot” station has decided to buy a little market share by undercutting everyone else’s rates or that a longtime local broadcaster finally has decided to retire and move to Florida, the industry thrives on rumor.
Stepping out with television fans
It’s always good to know what your audience is up to when they are demonstrating their independence by taking a break from watching your...
Toothless Commercials Don’t Work
RBR-TVBR Exclusive: I’ve been hearing salespeople complaining about their clients turning up their noses at effective advertising campaigns, opting instead for cliché-infested spots that...
Marry your Listeners! Build a winning franchise and increase TSL
RBR-TVBR exclusive: Radio is an art form but also a business. Producing great radio involves both commerce and art. But more than art &...
Five Tips on Raising Start-Up Money from Family and Friends
By Erwin G. Krasnow, Esq. and John R. Brooks
Many owners of broadcast stations received start-up capital from close friends, relatives or business associates who...