Making Silence Golden: Stifling the Gift of Gab
The broadcast industry runs on rumors and repeated conversations. Whether it is employee lounge gossip that the number 1 station in the market has just discarded one of the members of its morning team or that a “rim shot” station has decided to buy a little market share by undercutting everyone else’s rates or that a longtime local broadcaster finally has decided to retire and move to Florida, the industry thrives on rumor.
Stepping out with television fans
It’s always good to know what your audience is up to when they are demonstrating their independence by taking a break from watching your...
Toothless Commercials Don’t Work
RBR-TVBR Exclusive: I’ve been hearing salespeople complaining about their clients turning up their noses at effective advertising campaigns, opting instead for cliché-infested spots that...
Marry your Listeners! Build a winning franchise and increase TSL
RBR-TVBR exclusive: Radio is an art form but also a business. Producing great radio involves both commerce and art. But more than art &...
Five Tips on Raising Start-Up Money from Family and Friends
By Erwin G. Krasnow, Esq. and John R. Brooks
Many owners of broadcast stations received start-up capital from close friends, relatives or business associates who...
Stepping out with radio fans
One of the great things about radio is that its audience increases as it travels from one place to another. But of course radio...
Emergency preparedness in the traffic department
Emergency preparedness is a big deal when you are a Traffic Manager in an earthquake prone environment. Even if you are not in an...
Consumer confidence reaches 2012 high
The BIGinsight analysis of the consumer mindset provided exclusively to RBR-TVBR shows that more and more believe that things are looking up. In fact,...
Tips for Broadcasters: How (and why!) to Build the Perfect Mobile Database
For today’s broadcasters, revenues are directly tied to one key metric – tune ins, or the number of listeners and viewer who tune in...
The Tormented Lives of the Squirrel Chasers
I own a beautiful three-year-old border collie named Shiner. You might be aware that border collies are supposed to be the brightest of all...
The Sporting Life of TV Fans
The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...
Apple v. Samsung: Are you kidding me?
Let me get this straight: The company that allowed massive copyright infringement with their no-copy protection music pod now wants to prevent a legitimate...
Rock Stations Face Rough Roll
It's no secret that a high degree of copying goes on within the radio industry. Over the years we've seen this time-and-again: if something...
To Purchase or Not to Purchase?: How to Answer a Towering Question
By John M. Pelkey, Garvey Schubert Barer
Previous articles in the Intelligence Briefs series, such as “How to Turn Steel into Gold: Monetize Your Tower,”...
The Sporting Life of Radio Fans
The more you know about your audience, the better – and RBR-TVBR continues its ongoing effort to shed light on as many facets of...