Robin Bertolucci, PD, KFI-AM & KTLK-AM LA
Robin began her radio career at KGO San Francisco as a writer and producer and then executive producer. She was working under Jack Swanson,...
The foolproof marketing plan
Oscar Wilde nailed it on the head when he spoke these words: "Be yourself. Everyone else is taken." Everyone can take these words their...
IRFA: Radio industry angst, online and off
It was supposed to be a get-together for discussion of the "Internet Radio Fairness Act," with the main topic concerning how much money should
Pet faves of radio fans
This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...
Pleasant spare time pursuits of TV fans
The television set is getting a break, but your television audience isn’t. And they aren’t engaged with any other medium at the moment. Research...
Buying a Station during the Renewal Cycle
By John M. Pelkey, Garvey Schubert Barer
As it contemplates purchasing a station, a prospective buyer must pay close attention to regulatory matters. A station...
The new generation of advertising: shouting at people doesn’t work
Advertising has found itself in a whole new universe than before, with many more opportunities, both good and bad. Choosing wisely will be the...
“All Sports Radio” arrives in Moscow
Consultants love to hear the phone ring and personal referrals make the world go ‘round.
Following an early 2012 phone call, and many phone calls...
The convergence of newspapers and television viewers
Newspapers remain a key part of the food chain in the business of disseminating news and information. They may be hurting, but they are...
Dealing with doctors who don’t like advertising
Many doctors and dentists feel that radio or television advertising “cheapens” their professions and that it is beneath them to promote their skills. Yet...
More Do’s of Doing Financial Due Diligence
By John R. Brooks and Erwin G. Krasnow, Esq.
This article is the second in a two-part series designed as a primer for buyers who...
Change, in ways radio doesn’t understand
There's one constant about the radio industry - its visionaries are myopic. Want to know what they are thinking on any given day? Just...
New developments to support website performance testing
RBR-TVBR exclusive: Keynote Systems is an industry leading web monitoring company. This article was written specifically for RBR.com to address the specific challenges of...
Mitch Kline, VP/Radio Sales, TargetSpot, Part II
TargetSpot, the largest Digital Audio advertising network, appointed Mitch Kline as its new Vice President of Radio Sales on 10/15. Mitch brings to TargetSpot...
Pitfalls and Potholes in Leasing Tower Space
By John M. Pelkey, Garvey Schubert Barer
In “Money-Saving Tips on Leasing Your Tower” in the August 2, 2012 RBR/TVBR, Erwin Krasnow and I discussed...