More Do’s of Doing Financial Due Diligence
By John R. Brooks and Erwin G. Krasnow, Esq.
This article is the second in a two-part series designed as a primer for buyers who...
Change, in ways radio doesn’t understand
There's one constant about the radio industry - its visionaries are myopic. Want to know what they are thinking on any given day? Just...
New developments to support website performance testing
RBR-TVBR exclusive: Keynote Systems is an industry leading web monitoring company. This article was written specifically for RBR.com to address the specific challenges of...
Mitch Kline, VP/Radio Sales, TargetSpot, Part II
TargetSpot, the largest Digital Audio advertising network, appointed Mitch Kline as its new Vice President of Radio Sales on 10/15. Mitch brings to TargetSpot...
Pitfalls and Potholes in Leasing Tower Space
By John M. Pelkey, Garvey Schubert Barer
In “Money-Saving Tips on Leasing Your Tower” in the August 2, 2012 RBR/TVBR, Erwin Krasnow and I discussed...
Election Weekend Sales
Election day is only days away. If the past is any teacher, as we drill down to E-Day, the fury of last minute attack...
Mitch Kline, VP/Radio Sales, TargetSpot
TargetSpot, the largest Digital Audio advertising network, appointed Mitch Kline as its new Vice President of Radio Sales on 10/15. Mitch brings to TargetSpot...
What’s up with Indecency? Part II
Having covered how we got to the current state of confusion in FCC indecency policy, let’s look at some places where we might take...
Who is paying for political ads; why you should care!
Are broadcasters required to “investigate” and announce the true identity of those who fund political action committee ads?
Two years ago, the Supreme Court struck...
Maximizing the Use of Technology in Broadcast Transactions
By Diane Dalton Warren and Erwin G. Krasnow, Esq.
Broadcast station transactions are often plagued by the following four of Murphy’s Laws: (1) if anything...
Ask More Questions, Ask Better Questions
Would you like to know the three best ways to build stronger customer rapport, increase your credibility as a professional, demonstrate trustworthiness and sincerity,...
Political Advertising – How do I comply with the Sponsorship ID rules?
With Congress back home in an election year, political campaigning for the general election is really going to heat up. With it always comes...
You’re monitoring your website, but are you measuring the right metrics?
Effective web performance for a visiting prospect or customer needs to be measured in a number of ways to truly understand the customer experience.
Take...
Ad writers: Meet the Plain Language and Information Network
Many resources are available to assist aspiring ad writers, but who’d have thunk that Employees of the Federal Government of the United States would...
Issues Programs List
Many broadcasters are unfamiliar with some of the finer points of FCC regulations regarding the FCC “Issues/Programs List” requirements. This is understandable, since the...