When it’s too late to discuss tomorrow
I saw it again recently. "Radio is the original social media." It's a statement that reflects how little the speaker knows about social media.
The Occupations of the Radio Audience
Every station would like to pad their ratings with listening from fans while they’re on the job. To that end, it might be good...
Pet faves of television fans
This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...
Practical Ways to Lighten Your Legal Fees, Part 2
By Erwin G. Krasnow, Esq., Partner, Garvey Schubert Barer
In today’s financial environment, it has become essential for business people to ensure that they are...
Practical Ways to Lighten Your Legal Fees, Part 1
By Erwin G. Krasnow, Esq., Partner, Garvey Schubert Barer
In today’s financial environment, it has become essential for business people to ensure that they are...
Robin Bertolucci, PD, KFI-AM & KTLK-AM LA
Robin began her radio career at KGO San Francisco as a writer and producer and then executive producer. She was working under Jack Swanson,...
The foolproof marketing plan
Oscar Wilde nailed it on the head when he spoke these words: "Be yourself. Everyone else is taken." Everyone can take these words their...
IRFA: Radio industry angst, online and off
It was supposed to be a get-together for discussion of the "Internet Radio Fairness Act," with the main topic concerning how much money should
Pet faves of radio fans
This study based on the in-depth research of BIGinsight falls more into the category of know your audience than anything else – but this...
Pleasant spare time pursuits of TV fans
The television set is getting a break, but your television audience isn’t. And they aren’t engaged with any other medium at the moment. Research...
Buying a Station during the Renewal Cycle
By John M. Pelkey, Garvey Schubert Barer
As it contemplates purchasing a station, a prospective buyer must pay close attention to regulatory matters. A station...
The new generation of advertising: shouting at people doesn’t work
Advertising has found itself in a whole new universe than before, with many more opportunities, both good and bad. Choosing wisely will be the...
“All Sports Radio” arrives in Moscow
Consultants love to hear the phone ring and personal referrals make the world go ‘round.
Following an early 2012 phone call, and many phone calls...
The convergence of newspapers and television viewers
Newspapers remain a key part of the food chain in the business of disseminating news and information. They may be hurting, but they are...
Dealing with doctors who don’t like advertising
Many doctors and dentists feel that radio or television advertising “cheapens” their professions and that it is beneath them to promote their skills. Yet...