Six questions with John Hogan
Current company: Clear Channel Media and Entertainment
Position: Chairman and CEO
Location: New York
Place of Birth: Chicago
Date of Birth: 10.15.56
Personal info: Nancy – Wife, Makenzi –...
Welcome to No-Brand Land!
Broadcasting executives spend millions building their radio station’s brand in the marketplace. But, is it being spent it in the right place?
A marketer's greatest...
Slicing and dicing the television audience
We’ve taken apart the demographic statistics from the data wizards at Prosper Insights & Analytics for the radio side of broadcasting – and now...
Why Buy When you Can Rent?
Although a prospective buyer usually is focused on owning a station, purchasing a station may not be a realistic option for that buyer. It...
Advice from a radio outsider you’ll probably ignore Part 3
In this third part of the series, here’s more advice for radio sales departments that will likely get ignored too.
Sixth: Get better results for...
Seven Questions with Erwin Krasnow
Current company: Garvey Schubert Barer
Position: Partner and Co-Chair, Communications Group
Location: Washington, DC
Born: Brooklyn, NY
Bred: Fall River, MA (“City of Hills, Mills and Unpaid Bills”)
Personal...
Hot Dog Stand marketing version of sales: volume 1
The NFL will be gone in 30 years. So rang the words of ESPN recently, according to a few expert opinions. Here’s another one...
Slicing and dicing the radio audience
The data wizards at Prosper Insights & Analytics have updated their massive databases that provide vital intelligence on the crossroads between broadcast programming, consumers,...
Due Diligence – A Not Too Technical Guide (Part 1)
By Garrison C. Cavell and Erwin G. Krasnow, Esq.
So you’re going to buy a radio or TV station. Although there’s a lot of money...
Advice from a radio outsider you’ll probably ignore Part 2
In this second part of my 4 part series I provide some specific advice to save the medium. Radio will probably ignore this advice...
Five Questions with Jim Winston
Despite many obstacles, National Association of Black Owned Broadcasters Executive Director Jim Winston is confident that improving the diversity of ownership of America’s airwaves...
The difference isn’t the product it is you
Radio works, sometimes we don’t work.
One of the more frustrating objections I hear when I am speaking to a potential prospect is when they...
Consumer confidence rebounding but volatile
So says the latest report from Prosper Insights & Analytics. Consumers expressed more confidence in February 2013 than they did the month and the...
Advice from a radio outsider you’ll probably ignore Part 1
Radio leaders are sure to ignore all this because their media is doing so well right? Not so much. According to the RAB, radio...
Six Questions with Bill Figenshu
Radio veteran Bill Figenshu was “in heaven” when he broke into radio, even though his weekly paycheck fell quite some distance shy of the...