Seven Questions with Steve Lanzano
With all advertisers looking for greater accountability we continue to push for more accurate measurement, including being compensated for
When others aren’t listening
The clock has just struck midnight. Other stations are just sort of waiting for their morning show to start up in a few hours...
Radio program demographic rankers
Here is the companion piece to “Slicing and dicing the radio audience,” which ran in this space two weeks ago on 3/4/13. This report...
Due Diligence — A Not Too Technical Guide (Part 2)
By Garrison C. Cavell and Erwin G. Krasnow, Esq.
In Part 1 of our not-too-technical, not-too-basic guide (RBR/TVBR. March 1, 2013), we mentioned that there...
Are FM radio’s days numbered in cars?
My career started at the intersection of audio and new technology. I used to work for professional audio equipment manufactures to help professional DJs...
Six questions with John Hogan
Current company: Clear Channel Media and Entertainment
Position: Chairman and CEO
Location: New York
Place of Birth: Chicago
Date of Birth: 10.15.56
Personal info: Nancy – Wife, Makenzi –...
Welcome to No-Brand Land!
Broadcasting executives spend millions building their radio station’s brand in the marketplace. But, is it being spent it in the right place?
A marketer's greatest...
Slicing and dicing the television audience
We’ve taken apart the demographic statistics from the data wizards at Prosper Insights & Analytics for the radio side of broadcasting – and now...
Why Buy When you Can Rent?
Although a prospective buyer usually is focused on owning a station, purchasing a station may not be a realistic option for that buyer. It...
Advice from a radio outsider you’ll probably ignore Part 3
In this third part of the series, here’s more advice for radio sales departments that will likely get ignored too.
Sixth: Get better results for...
Seven Questions with Erwin Krasnow
Current company: Garvey Schubert Barer
Position: Partner and Co-Chair, Communications Group
Location: Washington, DC
Born: Brooklyn, NY
Bred: Fall River, MA (“City of Hills, Mills and Unpaid Bills”)
Personal...
Hot Dog Stand marketing version of sales: volume 1
The NFL will be gone in 30 years. So rang the words of ESPN recently, according to a few expert opinions. Here’s another one...
Slicing and dicing the radio audience
The data wizards at Prosper Insights & Analytics have updated their massive databases that provide vital intelligence on the crossroads between broadcast programming, consumers,...
Due Diligence – A Not Too Technical Guide (Part 1)
By Garrison C. Cavell and Erwin G. Krasnow, Esq.
So you’re going to buy a radio or TV station. Although there’s a lot of money...
Advice from a radio outsider you’ll probably ignore Part 2
In this second part of my 4 part series I provide some specific advice to save the medium. Radio will probably ignore this advice...