“There are NO Boring Stories, ONLY BORING STORYTELLERS!”
What makes a radio presenter or DJ great? If you program or manage radio stations, you already know that finding (and developing) on air...
Seven Questions with Mary Quass
There are more similarities in the large and small markets than differences. We must serve our community, listeners, and advertisers in both
Hot Dog Stand Marketing Version of Sales: Volume 2
I love what I represent. A sports talk radio station. While I’m not a die hard “super fan” I do love the competition of sports, the teamwork
The digital devices of radio fans
The slice of advertising pie being consumed by digital venues is getting bigger and bigger. The bad news: Other slices are getting smaller
Due Diligence — A Not Too Technical Guide (Part 3)
By Garrison C. Cavell and Erwin G. Krasnow, Esq.
In the last two installments of our “not-too-technical, not-too-basic” guide to due-diligence, we made suggestions on...
Advice from a Radio Outsider You’ll Probably Ignore: Part 4
In this fourth and final part of my 4 part series I provide some specific advice to improve the medium. Most radio stations will...
What’s in Your Pipeline?
All you need to become a top biller in your market are 32 active average accounts on the air each month. It’s true. In every market, a couple of
Television program demographic rankers
Here is the companion piece to “Slicing and dicing the television audience,” which ran in this space two weeks ago on 3/11/13. This report
Sizing Up the Opposition
John M. Pelkey, Garvey Schubert Barer
Although it has always been the case that an astute business person would know the background of the person...
Last train for translators – next stop LPFM
Speak softly and carry a big stick! That sage advice from revered President Teddy Roosevelt has taken on legendary importance over the last century. ...
Seven Questions with Steve Lanzano
With all advertisers looking for greater accountability we continue to push for more accurate measurement, including being compensated for
When others aren’t listening
The clock has just struck midnight. Other stations are just sort of waiting for their morning show to start up in a few hours...
Radio program demographic rankers
Here is the companion piece to “Slicing and dicing the radio audience,” which ran in this space two weeks ago on 3/4/13. This report...
Due Diligence — A Not Too Technical Guide (Part 2)
By Garrison C. Cavell and Erwin G. Krasnow, Esq.
In Part 1 of our not-too-technical, not-too-basic guide (RBR/TVBR. March 1, 2013), we mentioned that there...
Are FM radio’s days numbered in cars?
My career started at the intersection of audio and new technology. I used to work for professional audio equipment manufactures to help professional DJs...