What to Do When Things Go Sour – Part 2
John M. Pelkey, Garvey Schubert Barer
Part 1 of this two-part series (RBR/TVBR, April 5, 2013) dealt with contract provisions that protect a party from...
IAB goes after a prime radio-TV opportunity
RBR/TVBR believes in the future of broadcasting. That’s why its columnists address opportunities like the three columns I wrote for this newsletter last year about co-op ad funding. In emails I heard—loud and clear—from broadcasters that were pleased they took time to train staffs about co-op. That was satisfying to this author because my team and I, way back when, introduced a lot of stations to co-op in our days building RAB.
But the rising star of advertising—digital media—is becoming increasingly aware of co-op. Interactive Advertising Bureau is RAB’s equivalent in digital and they just did a white paper headlined Co-op Advertising: Digital’s Lost Opportunity.
Seven Questions with Dave Hanna
Lockwood President/CEO Dave Hanna describes how this television group has been built from very modest roots and details its plans to get bigger. Bigger groups will enjoy learning that they are models for this up-and-comer – and the FCC can put Lockwood on the “not interested” list when it comes to incentive auctions.
Hot Dog Stand Marketing Version of Sales: Volume 4
Our minds know no limits. We can gain knowledge and improve at what we are doing at a faster clip if we truly dedicate...
Selling vehicles to young radio fans
House Communications Subcommittee Chair and NRCC head Greg Walden (R-OR) criticized Social Security cuts in a budget submitted by President
Due Diligence — A Not Too Technical Guide (Part 4)
By Garrison C. Cavell and Erwin G. Krasnow, Esq.
In this week’s installment of our “not-too-technical, not-too-basic” guide to due diligence, we’ll highlight regulatory compliance...
The public file: It’s not just for the public anymore
When the FCC first proposed requiring television broadcasters to place their public file online, licensees responded with concern about the potential increased labor requirement...
Seven Questions with Preston Padden
NAB’s Gordon Smith says there seems to be no stampede to participate in the incentive auction program – what’s your take?
Hot Dog Stand Marketing Version of Sales: Volume 3
Ten years almost in 100% commission radio and media sales. I have probably worked with well over 200 different reps on sales team
The digital devices of television fans
As digital gains, traditional advertising venues tend to shrink – unless they take effective steps to partake of the digital portion of the advertising
What to Do When Things Go Sour Part 1
By John M. Pelkey, Garvey Schubert Barer
Few parties enter into an agreement for the sale of a broadcast facility in anything other than the...
“There are NO Boring Stories, ONLY BORING STORYTELLERS!”
What makes a radio presenter or DJ great? If you program or manage radio stations, you already know that finding (and developing) on air...
Seven Questions with Mary Quass
There are more similarities in the large and small markets than differences. We must serve our community, listeners, and advertisers in both
Hot Dog Stand Marketing Version of Sales: Volume 2
I love what I represent. A sports talk radio station. While I’m not a die hard “super fan” I do love the competition of sports, the teamwork
The digital devices of radio fans
The slice of advertising pie being consumed by digital venues is getting bigger and bigger. The bad news: Other slices are getting smaller