Due Diligence — A Not Too Technical Guide (Part 4)
By Garrison C. Cavell and Erwin G. Krasnow, Esq.
In this week’s installment of our “not-too-technical, not-too-basic” guide to due diligence, we’ll highlight regulatory compliance...
The public file: It’s not just for the public anymore
When the FCC first proposed requiring television broadcasters to place their public file online, licensees responded with concern about the potential increased labor requirement...
Seven Questions with Preston Padden
NAB’s Gordon Smith says there seems to be no stampede to participate in the incentive auction program – what’s your take?
Hot Dog Stand Marketing Version of Sales: Volume 3
Ten years almost in 100% commission radio and media sales. I have probably worked with well over 200 different reps on sales team
The digital devices of television fans
As digital gains, traditional advertising venues tend to shrink – unless they take effective steps to partake of the digital portion of the advertising
What to Do When Things Go Sour Part 1
By John M. Pelkey, Garvey Schubert Barer
Few parties enter into an agreement for the sale of a broadcast facility in anything other than the...
“There are NO Boring Stories, ONLY BORING STORYTELLERS!”
What makes a radio presenter or DJ great? If you program or manage radio stations, you already know that finding (and developing) on air...
Seven Questions with Mary Quass
There are more similarities in the large and small markets than differences. We must serve our community, listeners, and advertisers in both
Hot Dog Stand Marketing Version of Sales: Volume 2
I love what I represent. A sports talk radio station. While I’m not a die hard “super fan” I do love the competition of sports, the teamwork
The digital devices of radio fans
The slice of advertising pie being consumed by digital venues is getting bigger and bigger. The bad news: Other slices are getting smaller
Due Diligence — A Not Too Technical Guide (Part 3)
By Garrison C. Cavell and Erwin G. Krasnow, Esq.
In the last two installments of our “not-too-technical, not-too-basic” guide to due-diligence, we made suggestions on...
Advice from a Radio Outsider You’ll Probably Ignore: Part 4
In this fourth and final part of my 4 part series I provide some specific advice to improve the medium. Most radio stations will...
What’s in Your Pipeline?
All you need to become a top biller in your market are 32 active average accounts on the air each month. It’s true. In every market, a couple of
Television program demographic rankers
Here is the companion piece to “Slicing and dicing the television audience,” which ran in this space two weeks ago on 3/11/13. This report
Sizing Up the Opposition
John M. Pelkey, Garvey Schubert Barer
Although it has always been the case that an astute business person would know the background of the person...