Advice from a radio outsider you’ll probably ignore Part 3
In this third part of the series, here’s more advice for radio sales departments that will likely get ignored too.
Sixth: Get better results for...
Seven Questions with Erwin Krasnow
Current company: Garvey Schubert Barer
Position: Partner and Co-Chair, Communications Group
Location: Washington, DC
Born: Brooklyn, NY
Bred: Fall River, MA (“City of Hills, Mills and Unpaid Bills”)
Personal...
Hot Dog Stand marketing version of sales: volume 1
The NFL will be gone in 30 years. So rang the words of ESPN recently, according to a few expert opinions. Here’s another one...
Slicing and dicing the radio audience
The data wizards at Prosper Insights & Analytics have updated their massive databases that provide vital intelligence on the crossroads between broadcast programming, consumers,...
Due Diligence – A Not Too Technical Guide (Part 1)
By Garrison C. Cavell and Erwin G. Krasnow, Esq.
So you’re going to buy a radio or TV station. Although there’s a lot of money...
Advice from a radio outsider you’ll probably ignore Part 2
In this second part of my 4 part series I provide some specific advice to save the medium. Radio will probably ignore this advice...
Five Questions with Jim Winston
Despite many obstacles, National Association of Black Owned Broadcasters Executive Director Jim Winston is confident that improving the diversity of ownership of America’s airwaves...
The difference isn’t the product it is you
Radio works, sometimes we don’t work.
One of the more frustrating objections I hear when I am speaking to a potential prospect is when they...
Consumer confidence rebounding but volatile
So says the latest report from Prosper Insights & Analytics. Consumers expressed more confidence in February 2013 than they did the month and the...
Advice from a radio outsider you’ll probably ignore Part 1
Radio leaders are sure to ignore all this because their media is doing so well right? Not so much. According to the RAB, radio...
Six Questions with Bill Figenshu
Radio veteran Bill Figenshu was “in heaven” when he broke into radio, even though his weekly paycheck fell quite some distance shy of the...
Why Sports radio is different
I just don’t know if people listen to the radio anymore. I’ll be perfectly honest with you, I don’t know if I would have...
Peer-to-Peer Financing, Part II
By John R. Brooks and Erwin G. Krasnow, Esq.
In “Peer-to-Peer Investing, Part I,” Radio & Television Report, January 31, 2013, we wrote about on-line...
Powerful press conferences steps
You decided that you have newsworthy information and have made a decision that you are going to hold a press conference. Now you’re saying...
Seven Questions with Kalil’s Todd Hartman
Todd Hartman, VP at brokerage firm Kalil & Co. says deal-making in 2012 was better than in 2011, and seems to be picking up...