Measuring Glaciers
Every month when Arbitron’s PPM ratings release around the country, programmers, researchers, general managers and the trade press (to name just a few) immediately begin crunching the numbers to look for trends. Who’s up, who’s down and what are the leading indicators pointing to for the next book? Depending on where you sit, this might resemble staring at a glacier because on a multi-market level changes in share and rank can seem imperceptible to the untrained eye.
The confluence of Sports Radio and big ticket items
Sports radio has an awesome array of attributes to sell – and two of the most compelling are these – you know you’re going to get a lot of males, and you also know they will have money to spend. Here, from the data wizards at Prosper Insights and Analytics, is a look at the buying plans of the Sport audience in 2013 with some bonus insights tossed in for good measure.
Hot Dog Stand Marketing Version of Sales: Volume 5
You wake up in the morning and you stretch those arms out! As you yawn and go to stand up you slip on whiffle bat your son had left by your bedside and as you go down for the count your dog think it is a great time to see how your face tastes and begins to lick you from your scalp to your chin.
How do you react? Do you scowl or get upset because you think to yourself “what a crappy start to such a busy day, I don’t have time for this. I hope my whole day doesn’t go like this!”
Selling vehicles to young television fans
This study is a very simple tool to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement. Today’s info culled from the massive database of Prosper Insights and Analytics sheds light on six young-skewing TV formats. It’s the second of six installments.
What to Do When Things Go Sour – Part 2
John M. Pelkey, Garvey Schubert Barer
Part 1 of this two-part series (RBR/TVBR, April 5, 2013) dealt with contract provisions that protect a party from...
IAB goes after a prime radio-TV opportunity
RBR/TVBR believes in the future of broadcasting. That’s why its columnists address opportunities like the three columns I wrote for this newsletter last year about co-op ad funding. In emails I heard—loud and clear—from broadcasters that were pleased they took time to train staffs about co-op. That was satisfying to this author because my team and I, way back when, introduced a lot of stations to co-op in our days building RAB.
But the rising star of advertising—digital media—is becoming increasingly aware of co-op. Interactive Advertising Bureau is RAB’s equivalent in digital and they just did a white paper headlined Co-op Advertising: Digital’s Lost Opportunity.
Seven Questions with Dave Hanna
Lockwood President/CEO Dave Hanna describes how this television group has been built from very modest roots and details its plans to get bigger. Bigger groups will enjoy learning that they are models for this up-and-comer – and the FCC can put Lockwood on the “not interested” list when it comes to incentive auctions.
Hot Dog Stand Marketing Version of Sales: Volume 4
Our minds know no limits. We can gain knowledge and improve at what we are doing at a faster clip if we truly dedicate...
Selling vehicles to young radio fans
House Communications Subcommittee Chair and NRCC head Greg Walden (R-OR) criticized Social Security cuts in a budget submitted by President
Due Diligence — A Not Too Technical Guide (Part 4)
By Garrison C. Cavell and Erwin G. Krasnow, Esq.
In this week’s installment of our “not-too-technical, not-too-basic” guide to due diligence, we’ll highlight regulatory compliance...
The public file: It’s not just for the public anymore
When the FCC first proposed requiring television broadcasters to place their public file online, licensees responded with concern about the potential increased labor requirement...
Seven Questions with Preston Padden
NAB’s Gordon Smith says there seems to be no stampede to participate in the incentive auction program – what’s your take?
Hot Dog Stand Marketing Version of Sales: Volume 3
Ten years almost in 100% commission radio and media sales. I have probably worked with well over 200 different reps on sales team
The digital devices of television fans
As digital gains, traditional advertising venues tend to shrink – unless they take effective steps to partake of the digital portion of the advertising
What to Do When Things Go Sour Part 1
By John M. Pelkey, Garvey Schubert Barer
Few parties enter into an agreement for the sale of a broadcast facility in anything other than the...