Media Info Bureau

The majority of small and medium-sized businesses (SMEs) are looking to improve their social media presence in 2013, a survey shows. Groupon, which carried out the poll, found that 58% have plans to expand their brand on social media with the overriding aim of enhancing business activity. A further 28% of SMEs want to improve e-commerce processes this year, while 17% intend to better support social media channels.

Even the most loyal radio fans spend time with other media, and knowing where they go during these periods of abandonment can be put to good use by a smart radio operator. Today we tap into the massive database of Prosper Insights and Analytics to discover where fans of young-skewing radio formats go when they are watching cable TV. We think you’ll find the information both fascinating and useful.

The specter that hovers over any broadcast transaction is the possibility that someone could file a petition asking the FCC to deny the application seeking the Commission’s consent to the transaction. After what may have been months of negotiation, the swapping of numerous drafts and meticulous due diligence, the transaction may be upended by such a petition to deny.

RAB’s Erica Farber has followed a path to her current post from what will be a familiar starting place for a lot of radio professionals – she was handed a phone directory and told to get started. Today, she is stressing the development of all available revenue streams as the key to radio’s growth, and urges strong efforts to attract the young, not just as listeners, but more importantly as employees.

In 1928, psychologist William Moulton Marston conceived, developed and wrote about a modern take on behavior profiles. Behavior profiles have undergone many transformations since then, with the most important transformations in the tools used to measure people according to Marston’s original model.

What do you stand for? What do you believe in? Why should I listen to you and your product pitch when there are literally 100 other media sales people who are going to call me this week that all think they have an idea of how they can help me out with what they represent?

Choosing a communications lawyer is a major decision for current and prospective owners of radio and television stations. Yet, too often

Today, Hispanic Radio is the key vehicle to reach Hispanics across different age groups, social

Dave Schutz has done it all – been on the air, made sure stations had the technical facilities to stay on the air, and made sure stations had the financial wherewithal to stay on the air. This varied background fuels his wide-ranging observations on the state of the industry, and he concludes with a full-throated sermon on what radio needs to do to thrive in future that you won’t want to miss.

Michael RuddI think your product doesn’t work. You guys have no idea what you are talking about, advertising doesn’t work anymore. We just need to be on social media. You are overpriced and won’t deliver the results that I need, I have no doubt about that. Sales objections. We all get them. Every single day if we are really doing the job that we are expected to do.

Here it is – the sixth and final installment of our in-depth look at the car preferences of radio and TV fans, this time focusing on older television viewers. The purpose of this is to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement.

Choosing a communications lawyer is a major decision for current and prospective owners of radio and television stations. Yet, too often

In these days of radio broadcasting by cluster, some owners find they have more stations than they need and wouldn’t mind “thinning the heard.” There are buyers for these stations and we may begin to see some more deals. When the seller is staying in the market, however, there is often a fear that the buyer may use the station to compete with the seller, and so some sellers have tried to put restrictions in the sales agreement, sort of like a negative covenant in real estate. “Yes you now own the land, but you cannot use it for an industrial purpose.”

Have you recently heard or said something like this? “I hit my budget, that’s all I can do! I mean it’s not my fault everyone can’t be as motivated as I am.” Or how about this one? “How can I be expected to do all of these things? I need some more help.” Too often than not we forgot in our world of media sales that to truly make gains, to really stand up and stand out in the work you do, you have to embrace being both a great teammate AND a leader!