Shopping for the Right Communications Lawyer Part 1
Choosing a communications lawyer is a major decision for current and prospective owners of radio and television stations. Yet, too often
How far can you go in a non-compete agreement?
In these days of radio broadcasting by cluster, some owners find they have more stations than they need and wouldn’t mind “thinning the heard.” There are buyers for these stations and we may begin to see some more deals. When the seller is staying in the market, however, there is often a fear that the buyer may use the station to compete with the seller, and so some sellers have tried to put restrictions in the sales agreement, sort of like a negative covenant in real estate. “Yes you now own the land, but you cannot use it for an industrial purpose.”
Latin/Hispanic Radio, Consumers and Retail
The Latin/Hispanic audience, like all radio audiences, has needs and desires, and money to spend to meet those needs and satisfy those desires. This study will shed light on the audience, to help broadcasters sell the format and to help advertisers use it.
Hot Dog Stand Marketing Version of Sales: Volume 6
Have you recently heard or said something like this? “I hit my budget, that’s all I can do! I mean it’s not my fault everyone can’t be as motivated as I am.”
Or how about this one? “How can I be expected to do all of these things? I need some more help.” Too often than not we forgot in our world of media sales that to truly make gains, to really stand up and stand out in the work you do, you have to embrace being both a great teammate AND a leader!
Selling vehicles to older radio fans
This is the fifth of six reports on the car-buying habits of various radio and television audiences. The idea is to help radio stations sell ads to people in
Making Your Intentions Known
Drafting a purchase agreement can be a complex affair. Despite the best intentions of the parties, the negotiation and drafting process nearly always
Building a digital LPTV for under $100K
WYBN-LD launched October 18th, 2011 from the Windham Ski area NY, right after Hurricane Irene. We feel we have benefited immensely from
Seven Questions with Ed Henson
We had a good year across the board in 2012 and so far, so good in 2013. But as Satchel Paige would say, “Don’t look back; they may be gaining on you.”
Not what your station can do for the client
But rather what your client can do with your radio station. We all have ratings of one demo or another that will eventually put us in the top tier, we all have good qualitative of some nature for a specific demographic, and most of us by now realize it’s about relationships, ideas, value, and engagement and not CPP’s, budgets, cume, or TQL’s.
Selling vehicles to middle-aged television fans
Our in-depth look at the car preferences of radio and TV fans continues with the program choices of those in the middle of the TV-watching spectrum. The purpose of this is to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement
Ron Amram, Heineken USA’s Senior Media Director/Marketing
Heineken’s new TV spot, “Déjà Vu,” ushers in the redesigned Star Bottle across the US. Paired with a
Michael Savage’s Radio Renaissance
Delivered via Cumulus Media Networks daily, Dr. Savage is independent-minded and fits no stereotype—especially when it comes to politics. For example, he attacks big government and liberal media bias, but champions the environment and animal rights. Go figure!
Sports Radio, Consumers And Retail
Here, for your learning and prospering pleasure, is a complete guide to the audience for Sports Radio. RBR-TVBR has delved into the vast database...
Lew Dickey on CBS Sports Radio rollout
It’s been almost four months since CBS Corp. launched CBS Sports Radio, with a lineup of national programming that features the
Selling vehicles to middle-aged radio fans
The purpose of this study is to help radio stations sell ads to people in the automobile business; and conversely, for people in the...











