Media Info Bureau

In the radio and media sales world we hope that we can stand out. That we can prove our relationships are stronger and better than our competition. That our ideas are top notch and our service is second to none. All of those attributes are wonderful for a sales person but it really does help when the product or brand they align themselves with backs up their product with cold hard facts that they are noteworthy in the hustle and bustle of the social era.

We’ve checked out the cable choices of young radio and TV audiences. Now we move into those in the middle of the spectrum, starting with radio in the third of six installments in this series. The key is to discover where your own audience can be found when watching cable TV. We’ll tap into the massive database of Prosper Insights and Analytics to do this. We think you’ll find the information both fascinating and useful

A critical issue in a purchase and sale agreement for both the seller and the buyer --- indeed, a matter of the transaction’s life and death -- is the period of time that the representations and warranties and the rights to indemnification for breaches thereof will remain in effect beyond the closing. This provision, commonly referred to as the “survival clause,” is critical to the allocation of risk between the parties. “Survival” represents the period of time within which the parties have a right to make a claim under the representations and warranties and to file a lawsuit.

As a result of the Congressional appropriation agreement, the total amount that must be collected remains the same as last year - $339,844,000. However, the FCC seeks to rebalance the amounts to be assessed upon the licensees of each of its primary bureaus. Since 1998, when regulatory fees were first implemented, 30.2% of the total has been allocated to the Media Bureau, based upon the distribution of equivalent full-time employees at that time. A more recent analysis reveals that the percentage of Commission employee resources that are devoted to Media Bureau matters has risen to 37.5%. However, due to a cap of 7.5% on rate increases in any given year, the Media Bureau allocation for FY 2013 would rise only to 33.33%. (Presumably, most of the remainder would be applied to a further increase in FY 2014.)

The value of all television deals accepted by the FCC in April didn’t make it the priciest month of the year – that would be March. And radio trading in April took a back seat to February. But both came in second during the first four months of the year, making it overall the biggest month of broadcast dealing of the year to that point.

Television viewers who love broadcast television content have long had access to remote channel-changing devices which have the unfortunate effect of allowing them to easily leave the broadcast tier of their local MVPD and surf for content found only on those outlets. Today we tap into the massive database of Prosper Insights and Analytics to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful Included in this study are the top 30 basic cable offerings for the overall 18+ operation, followed by every channel that has the support of at least 20% of a given format group.

Although it might be true that a rose is a rose is a rose, it would be wrong to assume that a purchase agreement is a purchase agreement is a purchase agreement. Newcomers to the broadcast industry are sometimes surprised at some of the differences between a broadcast transaction and the sale of a business, such as the local hardware store, that is not so fraught with regulatory requirements.

Here’s an informative interview that takes a look at how local radio is done today, and how much small or unrated market listeners depend on their local stations for news, entertainment, sports, weather, emergency info and in this case, regional agricultural news. 1-kW KNAB (1140 AM “The Peoples Choice”) Burlington, Colorado, airs an Adult Standards music format and features programming and news from Cumulus Media Networks and Dial Global. KNAB-FM, at 51-kW, features Modern Country music. The station also has a website, www.knabradio.com. RBR-TVBR spoke to the owner and GM, Bette Bailly:

The majority of small and medium-sized businesses (SMEs) are looking to improve their social media presence in 2013, a survey shows. Groupon, which carried out the poll, found that 58% have plans to expand their brand on social media with the overriding aim of enhancing business activity. A further 28% of SMEs want to improve e-commerce processes this year, while 17% intend to better support social media channels.

Even the most loyal radio fans spend time with other media, and knowing where they go during these periods of abandonment can be put to good use by a smart radio operator. Today we tap into the massive database of Prosper Insights and Analytics to discover where fans of young-skewing radio formats go when they are watching cable TV. We think you’ll find the information both fascinating and useful.

The specter that hovers over any broadcast transaction is the possibility that someone could file a petition asking the FCC to deny the application seeking the Commission’s consent to the transaction. After what may have been months of negotiation, the swapping of numerous drafts and meticulous due diligence, the transaction may be upended by such a petition to deny.

RAB’s Erica Farber has followed a path to her current post from what will be a familiar starting place for a lot of radio professionals – she was handed a phone directory and told to get started. Today, she is stressing the development of all available revenue streams as the key to radio’s growth, and urges strong efforts to attract the young, not just as listeners, but more importantly as employees.

In 1928, psychologist William Moulton Marston conceived, developed and wrote about a modern take on behavior profiles. Behavior profiles have undergone many transformations since then, with the most important transformations in the tools used to measure people according to Marston’s original model.