Media Info Bureau

Television viewers who love broadcast television content have long had access to remote channel-changing devices which have the unfortunate effect of allowing them to easily leave the broadcast tier of their local MVPD and surf for content found only on those outlets. Today we tap into the massive database of Prosper Insights and Analytics to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful Included in this study are the top 30 basic cable offerings for the overall 18+ operation, followed by every channel that has the support of at least 20% of a given format group.

Although it might be true that a rose is a rose is a rose, it would be wrong to assume that a purchase agreement is a purchase agreement is a purchase agreement. Newcomers to the broadcast industry are sometimes surprised at some of the differences between a broadcast transaction and the sale of a business, such as the local hardware store, that is not so fraught with regulatory requirements.

Here’s an informative interview that takes a look at how local radio is done today, and how much small or unrated market listeners depend on their local stations for news, entertainment, sports, weather, emergency info and in this case, regional agricultural news. 1-kW KNAB (1140 AM “The Peoples Choice”) Burlington, Colorado, airs an Adult Standards music format and features programming and news from Cumulus Media Networks and Dial Global. KNAB-FM, at 51-kW, features Modern Country music. The station also has a website, www.knabradio.com. RBR-TVBR spoke to the owner and GM, Bette Bailly:

The majority of small and medium-sized businesses (SMEs) are looking to improve their social media presence in 2013, a survey shows. Groupon, which carried out the poll, found that 58% have plans to expand their brand on social media with the overriding aim of enhancing business activity. A further 28% of SMEs want to improve e-commerce processes this year, while 17% intend to better support social media channels.

Even the most loyal radio fans spend time with other media, and knowing where they go during these periods of abandonment can be put to good use by a smart radio operator. Today we tap into the massive database of Prosper Insights and Analytics to discover where fans of young-skewing radio formats go when they are watching cable TV. We think you’ll find the information both fascinating and useful.

The specter that hovers over any broadcast transaction is the possibility that someone could file a petition asking the FCC to deny the application seeking the Commission’s consent to the transaction. After what may have been months of negotiation, the swapping of numerous drafts and meticulous due diligence, the transaction may be upended by such a petition to deny.

RAB’s Erica Farber has followed a path to her current post from what will be a familiar starting place for a lot of radio professionals – she was handed a phone directory and told to get started. Today, she is stressing the development of all available revenue streams as the key to radio’s growth, and urges strong efforts to attract the young, not just as listeners, but more importantly as employees.

In 1928, psychologist William Moulton Marston conceived, developed and wrote about a modern take on behavior profiles. Behavior profiles have undergone many transformations since then, with the most important transformations in the tools used to measure people according to Marston’s original model.

What do you stand for? What do you believe in? Why should I listen to you and your product pitch when there are literally 100 other media sales people who are going to call me this week that all think they have an idea of how they can help me out with what they represent?

Choosing a communications lawyer is a major decision for current and prospective owners of radio and television stations. Yet, too often

Today, Hispanic Radio is the key vehicle to reach Hispanics across different age groups, social

Dave Schutz has done it all – been on the air, made sure stations had the technical facilities to stay on the air, and made sure stations had the financial wherewithal to stay on the air. This varied background fuels his wide-ranging observations on the state of the industry, and he concludes with a full-throated sermon on what radio needs to do to thrive in future that you won’t want to miss.

Michael RuddI think your product doesn’t work. You guys have no idea what you are talking about, advertising doesn’t work anymore. We just need to be on social media. You are overpriced and won’t deliver the results that I need, I have no doubt about that. Sales objections. We all get them. Every single day if we are really doing the job that we are expected to do.

Here it is – the sixth and final installment of our in-depth look at the car preferences of radio and TV fans, this time focusing on older television viewers. The purpose of this is to help television stations sell ads to people in the automobile business; and conversely, for people in the automobile business to make informed decisions about ad placement.