Media Info Bureau

We can’t say that you asked for it, but we’ve always sort of had a hankering for a list of how markets are ranked by Arbitron on the one hand, Nielsen on the other hand, and by Eastlan on yet another hand (not to suggest there mutations are widely present in the broadcast nerd community). And yes, we suspect this list will be of particular interest to the nerdiest of broadcast and research professionals. But we think it’s very interesting.

In the wake of the Paula Deen scandal, the question emerges: Will brands learn anything from this debacle? Bill McKeveny, Vice President of Brand Development at Conversation, a New York-based advertising agency, thinks that brands can learn a lesson and change their behavior. “I think some brands will study more carefully what these celebrity personalities are like behind the camera," he said.

Mark Ramsey has a point – radio management may think it is in control of its own destiny, with its hands on the traditional corporate levers that allocate expense and generate income – but at the end of the day, it is the listener who decides who wins and loses. And it’s not just a radio v. radio thing any more, it’s radio v. everything else. We think you’ll find this interview worth a read.

During Super Bowl XLVI, nearly $2 billion was spent on advertising, according to Kantar Media. While many corporations have traditionally hired advertising experts, recent trends show corporations replacing agencies with consumers who have a flair for creativity and an affinity for the product. Consumer-generated advertisements have been more desirable given consumer engagement and interaction opportunities with brands. But before marketers make the switch, they should understand the risks and rewards of swapping the ad agency for the creative customer.

The total value of station trading slipped in May compared to March and April, but was still impressive and was largely on the television side of the fence. However, in terms of volume, it was the biggest month for both radio and TV in terms of number of deals and total stations traded.

Let’s just put it out there with a strong statement: No station should ever be bought unless it has been subjected to a rigorous due diligence process. As communications transaction expert Erwin Krasnow explains, there is a great deal at risk in this type of transaction, and no stone should be left unturned before signing on the dotted line. But Krasnow does much more than that – he explains how in with this comprehensive three-part series.

Whenever I facilitate a brainstorm session for an organization, I follow a rule of having all the participants in the room scribble down every single idea they can think of within the first 5-10 minutes – and then throw them all away.

NAB’s Dennis Wharton has had a front row seat and a role as a participant in the constant action in Washington between broadcasters, Congress and the FCC, first as a reporter and for the past many years as the leader of the NAB’s communications team. Here’s his battlefield report from the front lines for television, radio and broadcasters in general.

The final and 10th point is the fact that it is time to put it all together. What do you stand for and believe in each and every day you are out there working your hardest?

This exploration of the cable tastes of older television fans brings to a close our encyclopedic look at the cable tastes of broadcast audiences on both the radio and television sides of the fence. Come with us as we dig into the massive database of Prosper Insights and Analytics one more time to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful.

Here is the final group of radio charts in our massive hunt for radio fans when they’re surfing channels on the local cable system. We’ve looked at young and middle-aged audiences for both radio and television and next week we’ll check out older TV fans. To do this, we tap into the massive database of Prosper Insights and Analytics to do this. We think you’ll find the information both fascinating and useful.

In early 2009, CBS Radio changed FM Talk-formatted KLSX in Los Angeles to the CHR format that is now KAMP, and so I took my

Recently, the Interactive Advertising Bureau reported that digital ad revenues in the US reached $36.6 billion in 2012. As online publishers continue to lure advertisers to the Web and the public's appetite for all things Internet lingers on, one might think that marketing dollars are better spent online. However, digital advertising isn’t the only piece of the customer path puzzle; for many advertisers, the returns on online ad units continue to trail those of traditional broadcast buys. Yet brands are asking hard questions about TV campaigns: “Is TV right for us? Should we shift our ad spend to the Web?” Advertising and media agencies need to be ready to answer these questions with concrete data that reflects the full context of every customer touchpoint. This includes online assets as well as offline ones, such as direct mail, radio and, of course, television.

MMTC President David Honig has been on the beat trying to increase the diversity of ownership in the communications industry going all the way back to 1971, and believes the effort must continue until there is nothing short of “full participation.” Here’s a look at his multi-faceted and practical approach to reaching that goal.