Broadcast Station Acquisitions: MYTH No. 7: Real Estate: Gaining Lots of Value
Erwin Krasnow, Doug Ferber & Bishop Cheen discuss the myth that real estate gains you much deal value.
Seven Big Rules to Follow When Firing a Client
Letting go of a client is hard. Michael Houlihan & Bonnie Harvey how to do it.
The Broadcaster’s Guide to Spectrum Valuation
With another FCC spectrum auction in the books, broadcasters may want to know the value of their spectrum usage rights and the likelihood that they may have an opportunity to monetize their spectrum soon. This column offers some valuable insight into why demand for commercial spectrum remains strong.
Gregg Skall: The Basics Of Lowest Unit Charge
The 2020 presidential election is months and months away. But, that's no excuse for understanding the lowest unit charge (LUC) period for the general election. To clarify LUC issues, we thought it might be a good time to take a deep dive into the RBR+TVBR archives.
Ten Great Questions To Ask Your Next Sales Hire
Do you struggle asking good questions when interviewing sales reps? That's a question expert sales trainer Barrett Riddleberger wants you to think about, and answer as best as possible. How so? He presents 10 "powerful questions to transform your hiring process."
Another Huge Week For Auto Insurers At TV
From Flo and friends to the Gecko and an emu, auto insurance specialists love TV. And, the last week saw plenty of spot TV activity from the top brands all competing for consumer attention.
Major Advertisers to TV Ad Agencies: You are a Fossil
In last week's article, I laid out 11 trends motivating the future of the cable TV ad business. In this week's article, seven more. Dynamic ad targeting is the great
Tough treading for 2008 trading
At the three-quarters mark of 2008, the $1.119B deal sending eight Fox Television O&Os to Oak Hill’s Local TV remained the one and only major deal. And while the number of deals
Donny Osmond: 360-degree entertainer (audio)
The 'Best' Interview of 2011 was with Donny Osmond. He discusses Radio - Media - Entertainment and it is from the business side of the spectrum. Osmond is a 360-degree entertainer and media business person. It is a great audio.
Why ad sales is like the game of chess
I’m occasionally asked to accompany an account executive for coaching purposes as they make a sales call. The majority of the time, the account rep will talk about their media product for the first 20 minutes of the ad sales meeting. Why do sales people talk too much? Sales people talk too much due to a combination of poor training and fear. Poor training, in that the ad sale rep hasn’t learned to ask questions, rather than dominate the conversation. Fear, in that the ad sales rep worries about the outcome of the meeting because they don’t know what to expect. Have you ever heard of Paul Charles Morphy? He is considered to have been the greatest chess master of his era, and is remembered as one of the best strategic players of chess known to man. Many said he knew every move he would make before the game began.
Five Ways to Look and Sound Bigger
At a recent workshop, some audience members asked public speaking expert and veteran PR professional Rosemary Ravinal how they could appear taller than they are, particularly when they pose for photos next to people who tower over them. That got Ravinal thinking about ways that attitude, mindset, energy, and vocal dynamics combined with some wardrobe styling hacks can help someone “grow” taller.
With Sports Fans Back After 2020 Pause, New Technology Fuels Growth
A new survey of consumers across 17 markets conducted by Altman Solon confirms that live sports consumption has steadily risen over the last two years as sports came back to full schedules. At the same time, new technologies are being increasingly used by sports teams and leagues to build fan connections, including augmented and virtual reality and blockchain.
Some in DC area left in the dark on storm warning
As most know, Friday night was a mess for DC-area residents from the colossal storm that hit. Some
Covenants Not to Compete
Key to the success of many radio and television stations is the successful promotion of on-air talent. A broadcaster may invest
FilmOn X Faces Third Defeat; Court Says It’s Not a “Cable System”
Attorney Lucy Holmes Plovnick explains the latest developments of the FilmOn X case.