Media Info Bureau

Bill has been the Voice of Westchester County, NY and the Big Apple in general for decades with two stations that cover the market well. Untold numbers of local and national politicians, organizations and voices in general have aired behind the mic of WVOX and WVIP. He's now working on his fifth book, another in the line of the life and voices of NYC, based on the invaluable relationships he's made over the years in the business.

There has been much buzz about the relationship between social-media usage and TV consumption, but until recently there has not been a lot of thorough analysis. The Council for Research Excellence (CRE) recently completed its first study into the topic, and we think we’ve been able to shed some light among all the heated discussion.

“We have been working on this marketing plan and branding campaign for over three years Mike. And you were the only one who didn’t come in here with your manager and try to sell me a bunch of ideas that didn’t have to do with the plan that we have been developing internally forever.”

We can’t say that you asked for it, but we’ve always sort of had a hankering for a list of how markets are ranked by Arbitron on the one hand, Nielsen on the other hand, and by Eastlan on yet another hand (not to suggest there mutations are widely present in the broadcast nerd community). And yes, we suspect this list will be of particular interest to the nerdiest of broadcast and research professionals. But we think it’s very interesting.

We can’t say that you asked for it, but we’ve always sort of had a hankering for a list of how markets are ranked by Arbitron on the one hand, Nielsen on the other hand, and by Eastlan on yet another hand (not to suggest there mutations are widely present in the broadcast nerd community). And yes, we suspect this list will be of particular interest to the nerdiest of broadcast and research professionals. But we think it’s very interesting.

In the wake of the Paula Deen scandal, the question emerges: Will brands learn anything from this debacle? Bill McKeveny, Vice President of Brand Development at Conversation, a New York-based advertising agency, thinks that brands can learn a lesson and change their behavior. “I think some brands will study more carefully what these celebrity personalities are like behind the camera," he said.

Mark Ramsey has a point – radio management may think it is in control of its own destiny, with its hands on the traditional corporate levers that allocate expense and generate income – but at the end of the day, it is the listener who decides who wins and loses. And it’s not just a radio v. radio thing any more, it’s radio v. everything else. We think you’ll find this interview worth a read.

During Super Bowl XLVI, nearly $2 billion was spent on advertising, according to Kantar Media. While many corporations have traditionally hired advertising experts, recent trends show corporations replacing agencies with consumers who have a flair for creativity and an affinity for the product. Consumer-generated advertisements have been more desirable given consumer engagement and interaction opportunities with brands. But before marketers make the switch, they should understand the risks and rewards of swapping the ad agency for the creative customer.

The total value of station trading slipped in May compared to March and April, but was still impressive and was largely on the television side of the fence. However, in terms of volume, it was the biggest month for both radio and TV in terms of number of deals and total stations traded.

Let’s just put it out there with a strong statement: No station should ever be bought unless it has been subjected to a rigorous due diligence process. As communications transaction expert Erwin Krasnow explains, there is a great deal at risk in this type of transaction, and no stone should be left unturned before signing on the dotted line. But Krasnow does much more than that – he explains how in with this comprehensive three-part series.

Whenever I facilitate a brainstorm session for an organization, I follow a rule of having all the participants in the room scribble down every single idea they can think of within the first 5-10 minutes – and then throw them all away.

NAB’s Dennis Wharton has had a front row seat and a role as a participant in the constant action in Washington between broadcasters, Congress and the FCC, first as a reporter and for the past many years as the leader of the NAB’s communications team. Here’s his battlefield report from the front lines for television, radio and broadcasters in general.

The final and 10th point is the fact that it is time to put it all together. What do you stand for and believe in each and every day you are out there working your hardest?

This exploration of the cable tastes of older television fans brings to a close our encyclopedic look at the cable tastes of broadcast audiences on both the radio and television sides of the fence. Come with us as we dig into the massive database of Prosper Insights and Analytics one more time to discover just where the youngest audiences are going. We think you’ll find the information both fascinating and useful.

Here is the final group of radio charts in our massive hunt for radio fans when they’re surfing channels on the local cable system. We’ve looked at young and middle-aged audiences for both radio and television and next week we’ll check out older TV fans. To do this, we tap into the massive database of Prosper Insights and Analytics to do this. We think you’ll find the information both fascinating and useful.