Media Info Bureau

Finding the radio faves of your young TV audience Chances are your loyal TV fans are not with you all the time; in fact, it is flat out guaranteed that they are tuned out when they are operating a vehicle. But at these moments, there is a very good chance they are listening to the radio. And with the help of the exhaustive research of Prosper Insights and Analytics, we can help you pinpoint their location. Today, a look a six young-skewing television audiences.

Join us as we present John Pelkey’s wide-ranging look at the broadcasting environment from his Washington communications lawyer perspective. Among many other things, Pelkey discusses the odd and still-disappointing transaction financing environment, the disparity between television and radio deals, and the chances of the Fairness Doctrine being exhumed. Enjoy!

The TV viewing experience has undergone significant changes in the past three years—what I would call a TV revolution, not an evolution. From the advent of smartphones and tablets, to increases in broadband speeds, 3G and 4G wireless networks, and cloud infrastructures, emerging mobile technologies have led to an explosion in over-the-top (OTT) services and Internet protocol television (IPTV) that have transformed the TV viewing experience as we know it today.

No doubt some of your core audience members are so in love with your station that they don’t need a tuner – their receiver can be frozen on your frequency and they’ll be happy forever. But the fact is, most radio fans stray elsewhere from time to time. But here’s the good news: This invaluable study of research from Proper Insights and Analytics will tell you where they are going.

Let’s just put it out there with a strong statement: No station should ever be bought unless it has been subjected to a rigorous due diligence process. As communications transaction expert Erwin Krasnow explains, there is a great deal at risk in this type of transaction, and no stone should be left unturned before signing on the dotted line. But Krasnow does much more than that – he explains how. Here is the last of three installments.

Before moving over to Spotify, Brian cut his teeth in radio--most recently as President of Katz Radio Group’s Katz 360 Sales. The focus was on expanding the company’s digital efforts by offering national advertisers the ability to reach their target audiences through several different channels--on-air, online, HD and mobile. Katz 360 Sales capitalized on Katz Radio Group’s 2007 acquisition of Net Radio Sales (Jennifer Lane) by consolidating all of KRG’s digital assets into a single unit. Benedik was previously the President of KRG’s Christal Radio. Here, we asked Brian about working for the competition—Spotify.

Bill has been the Voice of Westchester County, NY and the Big Apple in general for decades with two stations that cover the market well. Untold numbers of local and national politicians, organizations and voices in general have aired behind the mic of WVOX and WVIP. He's now working on his fifth book, another in the line of the life and voices of NYC, based on the invaluable relationships he's made over the years in the business.

There has been much buzz about the relationship between social-media usage and TV consumption, but until recently there has not been a lot of thorough analysis. The Council for Research Excellence (CRE) recently completed its first study into the topic, and we think we’ve been able to shed some light among all the heated discussion.

“We have been working on this marketing plan and branding campaign for over three years Mike. And you were the only one who didn’t come in here with your manager and try to sell me a bunch of ideas that didn’t have to do with the plan that we have been developing internally forever.”

We can’t say that you asked for it, but we’ve always sort of had a hankering for a list of how markets are ranked by Arbitron on the one hand, Nielsen on the other hand, and by Eastlan on yet another hand (not to suggest there mutations are widely present in the broadcast nerd community). And yes, we suspect this list will be of particular interest to the nerdiest of broadcast and research professionals. But we think it’s very interesting.

We can’t say that you asked for it, but we’ve always sort of had a hankering for a list of how markets are ranked by Arbitron on the one hand, Nielsen on the other hand, and by Eastlan on yet another hand (not to suggest there mutations are widely present in the broadcast nerd community). And yes, we suspect this list will be of particular interest to the nerdiest of broadcast and research professionals. But we think it’s very interesting.

In the wake of the Paula Deen scandal, the question emerges: Will brands learn anything from this debacle? Bill McKeveny, Vice President of Brand Development at Conversation, a New York-based advertising agency, thinks that brands can learn a lesson and change their behavior. “I think some brands will study more carefully what these celebrity personalities are like behind the camera," he said.

Mark Ramsey has a point – radio management may think it is in control of its own destiny, with its hands on the traditional corporate levers that allocate expense and generate income – but at the end of the day, it is the listener who decides who wins and loses. And it’s not just a radio v. radio thing any more, it’s radio v. everything else. We think you’ll find this interview worth a read.

During Super Bowl XLVI, nearly $2 billion was spent on advertising, according to Kantar Media. While many corporations have traditionally hired advertising experts, recent trends show corporations replacing agencies with consumers who have a flair for creativity and an affinity for the product. Consumer-generated advertisements have been more desirable given consumer engagement and interaction opportunities with brands. But before marketers make the switch, they should understand the risks and rewards of swapping the ad agency for the creative customer.

The total value of station trading slipped in May compared to March and April, but was still impressive and was largely on the television side of the fence. However, in terms of volume, it was the biggest month for both radio and TV in terms of number of deals and total stations traded.