Media Info Bureau

We’ve looked at where younger television fans go when they’re tuning in their radio, and now it’s time to take a look at the...

A very common element of a modern broadcast station transaction is an arrangement, often called a local marketing agreement or LMA, that allows the buyer to have a hand in the station’s operation prior to FCC approval. There is nothing at all wrong with this, says communications law expert John Pelkey, as long as the parties proceed with caution. And here’s step-by-step advice on what precautions to take.

With numerous new entities entering this space—including Google’s All Access Music, Apple’s iTunes Radio and MySpace’s My Radio—Pandora’s turf continues to be invaded. We spoke with Kritzman about the impact of that, as well as royalty structure deals; what makes Pandora unique; their sales structure, revenue models, apps, mobile ad sales, and more:

We recently asked Steve Willard, current head of the National Alliance of State Broadcasters Associations, what some of the key concerns are of his constituency, and the first thing he wanted to talk about was broadcast service during emergencies. Not favorable legislation, favorable deregulation, general economic issues. No, the first topic was public service. Impressive. Click through for more thoughts from Mr. Willard.

If you ask me what I want when I go to a restaurant I’ll tell you: tasty food, friendly service, fun atmosphere. If you ask someone else what they want out of their vacation spots they’ll tell you it has to do with relaxation perhaps, warm or cold weather depending on their desires, and some unbelievable views from their room. The lists go on and on. The question is with all the companies that we work and deal with do we get what we want?

Most stations have a core audience that is with them almost all the time they are using the radio – but most stations also have to deal with the fact that their listeners also spend time with other stations using other formats. Now, exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics will help you pinpoint the location of your audience when they’ve strayed off-format

Everything in radio is geared around the clock. In the micro-sense you have top of the hour legal, traffic and weather on the eights, and tickets on the twos. Portable people meter (PPM) based ratings have made these time specific “appointment listening” opportunities more important.

Media Services Group Managing Director wears a lot of hats (including a racing helmet), but in this session he mostly expounds on the current station trading environment. However, he also stresses that radio must place a high level of importance on a successful youth movement – and he’s not talking about young listeners. Check it out.

Prospective advertisers have been tightfisted with their dollars over the past few years. Trust through success and success stories will loosen the purse strings—but trust involves relationships, and relationships take time. How much time? With whom? And how? Whatever you call it—networking, word of mouth marketing, referral-based marketing—it involves planning, process and strategy. What considerations, strategies and expectations are proper and realistic in pursuit of gaining new clients through referrals?

Finding the radio faves of your young TV audience Chances are your loyal TV fans are not with you all the time; in fact, it is flat out guaranteed that they are tuned out when they are operating a vehicle. But at these moments, there is a very good chance they are listening to the radio. And with the help of the exhaustive research of Prosper Insights and Analytics, we can help you pinpoint their location. Today, a look a six young-skewing television audiences.

Join us as we present John Pelkey’s wide-ranging look at the broadcasting environment from his Washington communications lawyer perspective. Among many other things, Pelkey discusses the odd and still-disappointing transaction financing environment, the disparity between television and radio deals, and the chances of the Fairness Doctrine being exhumed. Enjoy!

The TV viewing experience has undergone significant changes in the past three years—what I would call a TV revolution, not an evolution. From the advent of smartphones and tablets, to increases in broadband speeds, 3G and 4G wireless networks, and cloud infrastructures, emerging mobile technologies have led to an explosion in over-the-top (OTT) services and Internet protocol television (IPTV) that have transformed the TV viewing experience as we know it today.

No doubt some of your core audience members are so in love with your station that they don’t need a tuner – their receiver can be frozen on your frequency and they’ll be happy forever. But the fact is, most radio fans stray elsewhere from time to time. But here’s the good news: This invaluable study of research from Proper Insights and Analytics will tell you where they are going.

Let’s just put it out there with a strong statement: No station should ever be bought unless it has been subjected to a rigorous due diligence process. As communications transaction expert Erwin Krasnow explains, there is a great deal at risk in this type of transaction, and no stone should be left unturned before signing on the dotted line. But Krasnow does much more than that – he explains how. Here is the last of three installments.

Before moving over to Spotify, Brian cut his teeth in radio--most recently as President of Katz Radio Group’s Katz 360 Sales. The focus was on expanding the company’s digital efforts by offering national advertisers the ability to reach their target audiences through several different channels--on-air, online, HD and mobile. Katz 360 Sales capitalized on Katz Radio Group’s 2007 acquisition of Net Radio Sales (Jennifer Lane) by consolidating all of KRG’s digital assets into a single unit. Benedik was previously the President of KRG’s Christal Radio. Here, we asked Brian about working for the competition—Spotify.