Is It Worth Fighting Over?
To a certain extent, the art of buying and selling broadcast stations involves the ability to haggle– but according to transaction expert John Pelkey, there is a time for haggling and a time for compromising, and to a large extent, it pivots on the value of the deal, the amount tied to the haggle, and even the associated amount the attorneys stand to collect. Click through for this essential deal-making advice.
Six Questions with John McConnell
In between juggling multiple executive responsibilities, broadcast veteran John McConnell took time to share his thoughts on the current state of radio programming in America. Click through for ideas on mixing national, local and digital content, along with his nominations for the hottest current formats.
Making something complicated sound simple
Are women better communicators than men? A recent study at the University Of Maryland School Of Medicine found that girls have a higher level of Foxp2—a protein in the brain associated with language capabilities—than boys do.
Finding the radio faves of your older TV audiences
And here it is – part six of a six-part series tracking broadcast audiences across the radio dial. We’ve looked at the secondary radio choices of radio format audiences, and tracked young and middle-aged TV fans to their favorite radio destinations. Today, we conclude with older television fans.
How to Work With Your Lender in Tough Times
During recent broadcast history, not only has it been difficult to procure financing, it has also often been difficult to repay it. In this installment of Deal Tips, transaction experts John Brooks and Erwin Krasnow stress the importance of candor and honesty during hard times, and explain exactly what this entails. This is a must read for anyone who has ever financed an acquisition.
Think Opposite Day
The only time we can truly learn is when we push ourselves into what we consider the unknown. The times when we can really stretch our minds to expand and explore new directions is when we dedicate the time to involve ourselves into an area where we don’t typically go.
Is it a Cafe? Is it a Bank? Is it Profitable?
A man walks into a bar and orders a cappuccino and a Greek yogurt. That’s the joke. What really happens is that a man walks into a bank and orders a cappuccino and a Greek yogurt. And this happens daily at the Capital One 360 café in midtown Manhattan. A soaring two-story, all-glass property on the corner of 58th Street and Third Avenue is the physical New York City home of Capital One 360, an online-only bank for the digitally adept.
LMAs: Maintaining Licensee Control over Staffing and Financing
The licensee of a station brokered to a second party is required to maintain two permanent staffers at all times, a critical piece of evidence demonstrating that there has not been a premature transfer of control. But how should these people while away the hours? Communications law expert John Pelkey has some ideas.
Six Questions with Gavin McGarry
How can traditional media monetize social media? Like Mark Zuckerberg did with Facebook, media CEOs need to invest in building their social media audiences then monetizing them. I meet many CEOs who want to monetize while they build the audience. The best strategy is to get really good at engaging with your current audience across social media platforms, learn their patterns, then look for ways to monetize that audience in new ways.
At one with his audience: An interview with Don Cheto
Don Cheto (Juan Carlos Razo) is the host of Liberman Broadcasting's “El Show de Don Cheto,” a humor- and music-driven morning drive Spanish language variety show heard on 19 affiliates. With Piolin leaving Univision for SiriusXM recently, his previous affiliates are looking for a perfect replacement and finding it in Don Cheto. RBR-TVBR spoke to Don Cheto and Winter Horton, Liberman Broadcasting COO, to hear what makes the show such a hit in its markets:
Chasing your older radio audience across the dial
Chasing your older radio audience across the dial
Where do your core listeners go when they are listening to a different station? We have the answer to that question, and today we will apply it to the audiences of older-skewing format. Exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics makes this possible. There are a number of strategic things you can do if you know where your wandering audience has wound up.
LMAs: Maintaining Licensee Control Over Programming
The individual on the licensee side of an LMA had best be prepared to get with the program, and by that we mean the FCC’s program of responsibilities that are retained by the licensee despite the fact that certain station operations have been turned over to a second party. As communications law expert John Pelkey explains, that specifically includes the exercise of control over what goes out over the air. Click through for the full story.
Reality TV finds resurging Interest in Americana
An Americana revival is sweeping across the country. While the individual expressions of Americana have increased exponentially over time, this cultural shift shows no signs of slowing down, and is far from reaching its zenith.
June trading set a 2013 benchmark
The thing about station trading is that it only takes one blockbuster to totally skew the results when looked at on a monthly basis – and that’s what happened in June. One deal was all it took to make the month by far the biggest in terms of value up to the time it was announced.
5 critical sales questions every AE needs to know, ask
I wish I could say I was surprised when I go on an ad sales call with a sales rep and they talk about their media product for the first 20 minutes of the ad sales meeting. Why do sales people talk so much? In most cases, it is bad training or fear. Fear of silence perhaps? Mostly fear of not knowing what the outcome of the meeting should be before the meeting begins. They just do not have a playbook to follow. It is sort of like placing 11 football players on the field and telling them to simply go out for a pass. Every now and then you will score a point, but most of the time you get beat by a better team with a plan. I preach a lot about having an ad sales process and holding meetings that win business. Ad sales training is mostly about understanding that there are several ways to win a ball game, but which one will maximize your potential to win?