Alternative TV choices of your young-skewing fans
No matter how loyal they might be, it is highly unlikely that your primary TV fans watch your particular genre all the time. So where are they when they tune elsewhere? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at young-skewing TV audiences.
New Research, Same Results: Radio Still Going Strong
Everyone is entitled to their own opinions, but not their own facts. When comes to radio’s health, there are many unfounded “facts” that are taken as
Copy points no more
I’m in the radio business. More specifically I’m actually in the sports marketing business for a radio station. Having fresh content each and every day with a passionate listener base as enabled me to fortunately avoid the “radio recession” or digression perhaps.
Seven Questions with Alex Berkett
Townsquare Media Group has been one of the hottest topics in the radio business, especially after its landmark deal with Cumulus. The group’s Alex Berkett is in charge of M&A activity, among other things, and he tells us about the company’s plans for further acquisitions, its focus on local and its strategy of wedding radio, digital and live events. And if you’re looking for a job…
Five steps to closing more ad sales
Closing sales is critical. So why do 90% of sales executives fail to ask for the sale at the end of a sales meeting or call? The answer for most of my clients is pretty simple; they are just not prepared to ask. During ad sales training I like to call this problem “prep lag,” meaning your time in the sales business has prepared you to a certain point, but you will lag in making the close if you are not prepared to present the close. Here are my five steps to fixing this issue.
What young radio fans like on TV
Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at young-skewing radio audiences.
Is It Worth Fighting Over?
To a certain extent, the art of buying and selling broadcast stations involves the ability to haggle– but according to transaction expert John Pelkey, there is a time for haggling and a time for compromising, and to a large extent, it pivots on the value of the deal, the amount tied to the haggle, and even the associated amount the attorneys stand to collect. Click through for this essential deal-making advice.
Six Questions with John McConnell
In between juggling multiple executive responsibilities, broadcast veteran John McConnell took time to share his thoughts on the current state of radio programming in America. Click through for ideas on mixing national, local and digital content, along with his nominations for the hottest current formats.
Making something complicated sound simple
Are women better communicators than men? A recent study at the University Of Maryland School Of Medicine found that girls have a higher level of Foxp2—a protein in the brain associated with language capabilities—than boys do.
Finding the radio faves of your older TV audiences
And here it is – part six of a six-part series tracking broadcast audiences across the radio dial. We’ve looked at the secondary radio choices of radio format audiences, and tracked young and middle-aged TV fans to their favorite radio destinations. Today, we conclude with older television fans.
How to Work With Your Lender in Tough Times
During recent broadcast history, not only has it been difficult to procure financing, it has also often been difficult to repay it. In this installment of Deal Tips, transaction experts John Brooks and Erwin Krasnow stress the importance of candor and honesty during hard times, and explain exactly what this entails. This is a must read for anyone who has ever financed an acquisition.
Think Opposite Day
The only time we can truly learn is when we push ourselves into what we consider the unknown. The times when we can really stretch our minds to expand and explore new directions is when we dedicate the time to involve ourselves into an area where we don’t typically go.
Is it a Cafe? Is it a Bank? Is it Profitable?
A man walks into a bar and orders a cappuccino and a Greek yogurt. That’s the joke. What really happens is that a man walks into a bank and orders a cappuccino and a Greek yogurt. And this happens daily at the Capital One 360 café in midtown Manhattan. A soaring two-story, all-glass property on the corner of 58th Street and Third Avenue is the physical New York City home of Capital One 360, an online-only bank for the digitally adept.
LMAs: Maintaining Licensee Control over Staffing and Financing
The licensee of a station brokered to a second party is required to maintain two permanent staffers at all times, a critical piece of evidence demonstrating that there has not been a premature transfer of control. But how should these people while away the hours? Communications law expert John Pelkey has some ideas.
Six Questions with Gavin McGarry
How can traditional media monetize social media? Like Mark Zuckerberg did with Facebook, media CEOs need to invest in building their social media audiences then monetizing them. I meet many CEOs who want to monetize while they build the audience. The best strategy is to get really good at engaging with your current audience across social media platforms, learn their patterns, then look for ways to monetize that audience in new ways.