Why people aren’t cutting the TV cord like you think
Philosophers, educators and futurists all seem pleased and confident that audiences are leaving television viewership by the thousands. They have convinced themselves that people have abandoned TV in droves because it is, after all, "a vast wasteland." Newton N. Minnow made that observation as FCC Chairman in 1961. What is forgotten is that he also said when television was good; there was nothing better in theater, magazines or newspapers.
What older radio fans like on TV
Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at older-skewing radio audiences.
Keeping Out of Harm’s Way
The indemnification portion of a broadcast transaction contract may well be a low point in what can be a boring document. However, its ultimate importance cannot be understated if problems come up that require one party or the other to spend more money. Communications transaction expert Erwin Krasnow walks us through the indemnification process. It is must reading for prospective buyers and sellers of broadcast stations.
Benefits of the growth of the DRTV industry
The Direct Response Television industry’s success is good for America. It is one the few ways that a small entrepreneur can take an invention and fast track it to the Walmart shelf within a short span of six months. The American Dream is alive and well in DRTV. Stations generate advertising dollars. Design engineers create. Manufacturers employ people. Logistics people source and distribute. Telemarketers and web professionals take orders. And most importantly, customers have their important problems solved.
Seven Questions with Glenn Serafin
Veteran media broker Glenn Serafin has a lot to say about the current state of station trading and as well as analysis of where it is headed in the near future. But he has more than that to share – general financial and operational advice based on years in the biz, as well as a cordial invitation to entrepreneurs who would love to break into broadcast ownership. Check it out.
“93%”
It’s a number we’re all familiar with, it’s roughly the percentage of people in the US that listen to the radio each week. It’s an amazing number, and one we rightly should be very proud of. But it’s something else: Coincidentally it’s about the same percentage of marketing dollars that are NOT spent on radio. In my 24 years in the business (and I suspect before), we’ve garnered about 7% of the ad revenue. Which leaves the other 93%.
Alternative TV choices of your middle-skewing fans
No matter how loyal they might be, it is highly unlikely that your primary TV fans watch your particular genre all the time. So where are they when they tune elsewhere? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at middle-skewing TV audiences.
Carrying the Opponent across the Finish Line
Your broadcast transaction is well struck – the FCC approves and it’s going, going, going – then it is not gone, for reasons unknown. Although the last thing a party committed to the deal wants is for a trading partner to drop dead, the party may well want “drop dead” to be part of the contract. Communications transaction expert John Pelkey explains.
Broadcasters come through, crisis after crisis (video)
For decades, broadcasters throughout Oklahoma have taken their responsibility to warn and prepare residents
Six Questions with: Billy McEntee
I got started in the media business 25 years ago with a firm that provided financial services to several broadcast groups and learned so much about what it takes to run a successful business.
Making radio the main course
We recently worked with a media agency that was in the midst of deciding media allocations for the year 2014.
What middle-aged radio fans like on TV
Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at middle-skewing radio audiences.
Marilu Henner: “Life, Love, Laughter”
Sun Broadcast Group launched the entertainment and lifestyle oriented “The Marilu Henner Show,” hosted by Marilu Henner
What’s in your tool box?
Open your briefcase—or your laptop…or your tablet. If your selling tools consist of antenna height, wattage, music playlist, personality line-up, bumper stickers and a rating book, you may need a new tool kit. Dig down to the bottom.
Six Questions with Carl Salas
Moody’s Corporation analyst Carl Salas has been calling balls and strikes for publicly-traded companies for some time now, and in this fascinating interview, he discusses in some depth the criteria he uses when determining whether deem an outlook positive, stable or negative. If you want know what Moody’s is looking for in order to better provide it, this interview is both newsworthy and a must-read.