Media Info Bureau

Revolt TV’s entré into music television made a big splash, but P. Diddy – a cultural curator of our generation – must understand how to attract Millennials and keep their attention or risk becoming inconsequential with the likes of Fuse TV and MTV2. Revolt TV’s timing couldn’t be better. We are at the pinnacle of where social media, technology and music intersect. Millennials are excited about “emerging artists” and getting the latest news on their favorite artist or band. They are listening and watching on a range of digital devices. They love to let other people know who they are listening to and have dozens of channels to disseminate that information. This trifecta of activation gives Diddy an amazing starting-point for his channel. But just throwing a channel up on the dial and putting Diddy’s name behind it isn’t enough.

Multiples are a favorite station-trading statistic, but according to veteran broker/broadcaster George Reed, they are often an eye-of-the-beholder stat where different results can be cited for the same exact transaction. In fact, Reed says it is best to have the salt shaker handy before embarking on a discussion of multiples. Here’s his handy guide to sorting everything out:

Broadcast transactions can in some ways conform to the tried-and-true good news, bad news joke format, and then some. For example, the bad news is that time expires between signing an agreement and getting approval for it. The good news is that it allows for the resolution of certain problems. But the bad news is on many occasions, the extra time is needed. Communications transaction expert John Pelkey explains, with a focus on the often slippery aspects of the real estate portion of a deal.

Veteran Washington communications attorney Gregg Skall has seen it all, and his wealth of experience positions him well to project current events into the future. Click through for his thoughts on station trading, retransmission consent, performance royalties and more, including his take on where we are today on these issues, and where we’ll be tomorrow.

It comes as no surprise to those of us who transact business in the spot television arena that local audience

It’s time to do come catch-up in our ongoing effort to keep track of station trading during 2013. Today – the month of July, during which television cemented its dominance as the primary center of trading attention.

Many people in the market to sell or buy a broadcast station make use of the expert services of a media broker. Their special knowledge can be extremely beneficial to the client who contracts for their services. Communications transaction expert Erwin Krasnow takes an in-depth look at just what a contract with a broker should contain.

There is a tectonic shift undermining the very foundation of broadcast radio. Multiple metrics make it clear that serious threats imposed on the FM/AM platform by new online competitors are escalating exponentially. For more than 25 years I’ve helped build audiences for some of the radio industry’s most successful brands. But today, as online competitors like Pandora, iTunes Radio and Spotify add fuel to their astonishing rise, it’s questionable whether the strategies broadcasters have chosen can foster healthy growth.

Paul Rotella is the President/CEO of the New Jersey Broadcasters Association, and he has a lot to say about the unique challenges facing broadcasters in the Garden State, and the challenges facing broadcasters in general. IN the course of discussing his own organization’s members he makes the case for broadcasting everywhere. Check it out.

It’s a question that gets posed to me every day I go out and work with clients. Why should I use sports radio? Why should sports marketing take a prominent portion of my marketing and advertising budget?

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at old-skewing TV audiences.

The old cliché is that it’s the waiting that’s hardest, but some waiting periods can be harder than others, such as the time between the FCC grant of a broadcast transaction and the FCC final order. In particular, it can be excruciatingly difficult if something major goes wrong with the station. Broadcast transaction expert John Pelkey guides us through the ins and outs of this difficult question.

Many people have noted a minor renaissance in station trading, but according to broadcast financial expert John Brooks it still is not a great market and financing is still extremely hard to come by. As to the general health of the radio business, it could be better but some might be surprised it’s still even around. Strap in and click through for a financial reality check.