Serial, surround-sound campaign puts CDW in national spotlight
Today’s IT professionals must do much more than implement and manage technology
Third quarter was 2013 trading hot zone
When Q3 came to an end 9/30/13 it accounted for about 33% of the year to date at that point in simple terms of elapsed time – it didn’t take an analyst to make that prediction. But it also accounted for almost 60% of the accumulated station trading value.
DRTV and teleweb marketing
Web, web, web. That is how our DRTV customers are placing their orders. Phones, tablets, laptops and desktops are the possible web portals. It used to be the backend was this sleepy backwater of live phone operators and the products were the only thing constantly changing. Today over half our orders come from the Internet and the format is in constant flux. It is not enough to just have the TV spot video running and an order screen on our inviting web pages. Our standard web pages come in a rainbow of looks, each customized to fit correctly the Apple iPhone, iPad, Samsung Galaxies and more. If not formatted properly it turns a beautiful money-making landing page into a jumbled non-productive mess.
Holiday cards are a waste of time and money
With Thanksgiving around the corner and Christmas quickly approaching, you may be planning an appropriate “thank you” for your clients and customers. Sadly, the hard, cold fact is – if you wait until December to thank your clients, a good competitor has beaten you at least 12 times!
Not your client’s problems
Unfortunately it is not your client’s problem. Commission structure change? Not their problem. Your problem, find more clients to make up for it. No new events this year? Not their problem. Your problem, create a new event to provide value for them. Need an increase in rate? Want their help to hit your budget? Etc Etc Etc!
Radio leads the way in September trading
For the first time in 2013, there was more value in station trading on the radio side than on the television side – it was by far the biggest month for radio all year, while television lacked the kind of blockbuster deal that have been filed earlier.
Safeguarding the Family When its Station is Sold
It’s can be great when a broadcast group is “all in the family,” but it can be devastating in surprising ways when the group is sold out of the family. Edward J. Kopf and Erwin Krasnow combine their expertise to dissect this seldom-considered but very important topic.
Conservative talk radio in the Obama Era
The Federal Communications Commission—whose transactions and meetings are covered regularly by Radio and Television Business Report and other industry publications
August was 2013’s third big station trading month
It’s hard to call it a slow month when proposals to move over a billion dollars’ worth of broadcast inventory were filed with the FCC – but it definitely dialed down from the activity two previous months.
How Diddy will change the music TV landscape
Revolt TV’s entré into music television made a big splash, but P. Diddy – a cultural curator of our generation – must understand how to attract Millennials and keep their attention or risk becoming inconsequential with the likes of Fuse TV and MTV2. Revolt TV’s timing couldn’t be better. We are at the pinnacle of where social media, technology and music intersect. Millennials are excited about “emerging artists” and getting the latest news on their favorite artist or band. They are listening and watching on a range of digital devices. They love to let other people know who they are listening to and have dozens of channels to disseminate that information. This trifecta of activation gives Diddy an amazing starting-point for his channel. But just throwing a channel up on the dial and putting Diddy’s name behind it isn’t enough.
What was the multiple?
Multiples are a favorite station-trading statistic, but according to veteran broker/broadcaster George Reed, they are often an eye-of-the-beholder stat where different results can be cited for the same exact transaction. In fact, Reed says it is best to have the salt shaker handy before embarking on a discussion of multiples. Here’s his handy guide to sorting everything out:
Overcoming Obstacles to a Timely Closing — Pay Attention to the Real Estate
Broadcast transactions can in some ways conform to the tried-and-true good news, bad news joke format, and then some. For example, the bad news is that time expires between signing an agreement and getting approval for it. The good news is that it allows for the resolution of certain problems. But the bad news is on many occasions, the extra time is needed. Communications transaction expert John Pelkey explains, with a focus on the often slippery aspects of the real estate portion of a deal.
Sales statistics or bust
Can statistics help you sell more? The answer is yes and no. To be clear, there is a distinct difference in my mind between ratings and statistics. Ratings are critical, statistics can be harmful if not used correctly. For example… “In morning drive we offer you access to more adult males than any other station. Here are the rating numbers to prove it”. A statistic is, “Dynamic Logic tells us that more people listen to radio than read magazines.” Ratings numbers are perceived as accurate and statistics can come from multiple sources with their own agenda.
Seven Questions with Gregg Skall
Veteran Washington communications attorney Gregg Skall has seen it all, and his wealth of experience positions him well to project current events into the future. Click through for his thoughts on station trading, retransmission consent, performance royalties and more, including his take on where we are today on these issues, and where we’ll be tomorrow.
Local advertising and better data: A sensible combination
It comes as no surprise to those of us who transact business in the spot television arena that local audience