“The Reality”
2014 is almost here and everyone is scurrying around concerned with how they will grow their shares, hit their budgets, and bill as many dollars as they possibly can. But first we need to step back and accept reality. The reality is that TV, Radio, Print, and even Digital (digital is still traditional media if you are just selling by CPM or with banner ads) are in even greater danger and will be challenged more than ever before. Pandora, podcasts, Netflix, Hulu, etc will be brought to the forefront more than ever before.
Radio Listeners: the ultimate mobile audience
It’s safe to say we are living in the era of the smartphone. Listeners are tuning in on-the-go more than ever before and Mobile has become too big for any advertiser or broadcaster to ignore. This is a good thing for both stations, advertisers and audiences; there is now the ability to tune in with audiences wherever and whenever in a powerful, relevant way.
Using Your Benefits
One of the underused keys in radio sales is to really use your benefits of your medium and show them to your client or prospect in a way that will impact their business. I received a stat last week that jumped out at me: The use of radio in a company’s marketing campaign results in a 7.7% higher ROI than when the same companies have done a similar campaign without radio as part of their media mix.
Not that many hot Senate races shaping up
Two things are clear when looking at the 2014 US Senate election map: Democrats have their work cut out for them; but at the same time, there aren’t all that many hot contests a year out from Election Day.
Sharing the Voice
Triggering an industry paradigm shift is not a task for the faint of heart, at least, that's been my experience. Over the last decade, I have engineered an infrastructure for the brave new world of voice procurement online, with all roads and search queries leading to Voices.com. From my vantage point, I see infinite possibilities on the horizon to serve using spoken word recordings to share important messages via radio and television and to communicate stories that change lives.
On the job with your younger television audience
An important insight into the nature of your audience is knowledge of how much money they make, and how
Six Questions with Jack Hobbs
Jack Hobbs is one of the key executives making it happen for Spanish Broadcasting Systems, a company which just reported a nice surge in Q3 revenue. He discusses what SBS has in the works, the particular challenges it faces as an Hispanic group and the challenges it shares with all broadcasters.
Motivating ad sales teams, 4 tips for success
Clearly, sales are an important part of any media business's success, and effective sales begin with skilled and motivated sales team. The first step for motivating your sales team—and ultimately achieving sales success—is to get their perspective on what drives them. One phrase to consider involves the three Ps: People are more Passionate when they are involved in the Process.
On the job with your younger radio audience
On the job with your younger radio audience
An important insight into the nature of your audience is knowledge of how much money they make, and how they make it. Thanks to the research experts at Prosper Research and Analytics, we can tell you that and more. Today, we look at the younger half of the radio audience.
Biding Your Time – Station Operation Prior to Closing
The sale of a normal business, say a convenience store, is straight-forward. The buyer pays up, signs all the necessary documents and moves in. But a broadcast transaction must await FCC approval, which usually takes about 90 days or more during which the station must be kept in good operating order. Communications contract expert John Pelkey explains the four key considerations for the seller during this time of limbo.
Building Relationships
Building relationships is the way we are supposed to thrive and not just survive in media sales. “You need to build better relationships.”—Boss to Radio Sales Person…“We have to key in on growing our relationships.”—TV Sales Manager to Marketing Director…“At the end of the day all we have to keep our business alive is our relationships so we better have the best ones.”—Owner of company with a bad product.
Serial, surround-sound campaign puts CDW in national spotlight
Today’s IT professionals must do much more than implement and manage technology
Third quarter was 2013 trading hot zone
When Q3 came to an end 9/30/13 it accounted for about 33% of the year to date at that point in simple terms of elapsed time – it didn’t take an analyst to make that prediction. But it also accounted for almost 60% of the accumulated station trading value.
DRTV and teleweb marketing
Web, web, web. That is how our DRTV customers are placing their orders. Phones, tablets, laptops and desktops are the possible web portals. It used to be the backend was this sleepy backwater of live phone operators and the products were the only thing constantly changing. Today over half our orders come from the Internet and the format is in constant flux. It is not enough to just have the TV spot video running and an order screen on our inviting web pages. Our standard web pages come in a rainbow of looks, each customized to fit correctly the Apple iPhone, iPad, Samsung Galaxies and more. If not formatted properly it turns a beautiful money-making landing page into a jumbled non-productive mess.
Holiday cards are a waste of time and money
With Thanksgiving around the corner and Christmas quickly approaching, you may be planning an appropriate “thank you” for your clients and customers. Sadly, the hard, cold fact is – if you wait until December to thank your clients, a good competitor has beaten you at least 12 times!