On the job with your younger television audience
An important insight into the nature of your audience is knowledge of how much money they make, and how
Six Questions with Jack Hobbs
Jack Hobbs is one of the key executives making it happen for Spanish Broadcasting Systems, a company which just reported a nice surge in Q3 revenue. He discusses what SBS has in the works, the particular challenges it faces as an Hispanic group and the challenges it shares with all broadcasters.
Motivating ad sales teams, 4 tips for success
Clearly, sales are an important part of any media business's success, and effective sales begin with skilled and motivated sales team. The first step for motivating your sales team—and ultimately achieving sales success—is to get their perspective on what drives them. One phrase to consider involves the three Ps: People are more Passionate when they are involved in the Process.
On the job with your younger radio audience
On the job with your younger radio audience
An important insight into the nature of your audience is knowledge of how much money they make, and how they make it. Thanks to the research experts at Prosper Research and Analytics, we can tell you that and more. Today, we look at the younger half of the radio audience.
Biding Your Time – Station Operation Prior to Closing
The sale of a normal business, say a convenience store, is straight-forward. The buyer pays up, signs all the necessary documents and moves in. But a broadcast transaction must await FCC approval, which usually takes about 90 days or more during which the station must be kept in good operating order. Communications contract expert John Pelkey explains the four key considerations for the seller during this time of limbo.
Building Relationships
Building relationships is the way we are supposed to thrive and not just survive in media sales. “You need to build better relationships.”—Boss to Radio Sales Person…“We have to key in on growing our relationships.”—TV Sales Manager to Marketing Director…“At the end of the day all we have to keep our business alive is our relationships so we better have the best ones.”—Owner of company with a bad product.
Serial, surround-sound campaign puts CDW in national spotlight
Today’s IT professionals must do much more than implement and manage technology
Third quarter was 2013 trading hot zone
When Q3 came to an end 9/30/13 it accounted for about 33% of the year to date at that point in simple terms of elapsed time – it didn’t take an analyst to make that prediction. But it also accounted for almost 60% of the accumulated station trading value.
DRTV and teleweb marketing
Web, web, web. That is how our DRTV customers are placing their orders. Phones, tablets, laptops and desktops are the possible web portals. It used to be the backend was this sleepy backwater of live phone operators and the products were the only thing constantly changing. Today over half our orders come from the Internet and the format is in constant flux. It is not enough to just have the TV spot video running and an order screen on our inviting web pages. Our standard web pages come in a rainbow of looks, each customized to fit correctly the Apple iPhone, iPad, Samsung Galaxies and more. If not formatted properly it turns a beautiful money-making landing page into a jumbled non-productive mess.
Holiday cards are a waste of time and money
With Thanksgiving around the corner and Christmas quickly approaching, you may be planning an appropriate “thank you” for your clients and customers. Sadly, the hard, cold fact is – if you wait until December to thank your clients, a good competitor has beaten you at least 12 times!
Not your client’s problems
Unfortunately it is not your client’s problem. Commission structure change? Not their problem. Your problem, find more clients to make up for it. No new events this year? Not their problem. Your problem, create a new event to provide value for them. Need an increase in rate? Want their help to hit your budget? Etc Etc Etc!
Radio leads the way in September trading
For the first time in 2013, there was more value in station trading on the radio side than on the television side – it was by far the biggest month for radio all year, while television lacked the kind of blockbuster deal that have been filed earlier.
Safeguarding the Family When its Station is Sold
It’s can be great when a broadcast group is “all in the family,” but it can be devastating in surprising ways when the group is sold out of the family. Edward J. Kopf and Erwin Krasnow combine their expertise to dissect this seldom-considered but very important topic.
Conservative talk radio in the Obama Era
The Federal Communications Commission—whose transactions and meetings are covered regularly by Radio and Television Business Report and other industry publications
August was 2013’s third big station trading month
It’s hard to call it a slow month when proposals to move over a billion dollars’ worth of broadcast inventory were filed with the FCC – but it definitely dialed down from the activity two previous months.