Media Info Bureau

There are dozens if not hundreds of media options for advertisers to choose from, many of which have been working diligently for years to provide advertisers with not only proof of their relevance but more importantly, their ability to deliver payback (ROI). To say that the Radio industry has been behind the curve in this area is an understatement. It’s only in the past year or so that the term ROI has become part of the Radio industry’s daily vernacular and only recently has the industry collectively recognized that it must become an active participant in its own “revenue rescue”, via the funding of comprehensive research capable of withstanding the scrutiny of industry research experts.

Davis oversees all ad sales for Univision Radio—70 stations in 16 of the top U.S. Hispanic markets including five stations in Puerto Rico. Davis spent most of his career at CBS Radio, initially at WFAN-AM and most recently at 1010 WINS in NYC. While GSM at CBS Radio’s highest-billing all-news radio station from 2009 to 2011, he led its sales organization to be among the top ranked revenue producers in America, with oversight of all of the station’s revenue platforms. Prior to his return to CBS Radio, Davis worked for Cox Radio from 2006 to 2009 as VP/GM of its Southern Connecticut cluster of stations, where in his first year he led them to their highest cash flow year ever. Early in his career, Davis was a key member of the team that built WFAN into a sports radio powerhouse. He was promoted from account executive in 1990 to local sales manager in 1992, GSM in 1993, and VP/GM in 1998. With all of the changes and new deals going on in Hispanic Radio of late--and with Univision Radio being no exception--RBR-TVBR asked Lee for his thoughts:

One-way radio broadcast advertising has been an effective medium for reaching large numbers of consumers since the 1920’s. However

Can you really blame people? Everyone seems to be getting a little sales weary. From the second we get up in the morning until the moment our heads hit the pillow and our lids close on our eyes we are getting pitched, asked, negotiated, told, closed, cold called, prospected, and more! You and I are both in sales or sales management and I protect myself all of time from it and I believe it is your right to protect yourself as well. Some may think that if you are in the sales industry you should embrace it and let every pitch fall on you. But while I try to learn and observe from the pitches if I do get them I believe we should only need to listen to those with something to offer that will improve a component of our lives. The question then is how can we get around this in our careers?

Chances are that a lawyer coined the phrase “lawyer-client relationship.” This article is designed to make yours a client-lawyer relationship

In advertising and marketing data is fundamental. The mission is

Yes, I did mean apples, not Apple. More on that in a minute...When you stop to think about what has caused many advertisers to shift a growing percentage of their media budgets to more targetable media, such as search marketing (Google mainly), social media (Facebook mainly), online display, video, retargeting and the rest, you can understand the reason. Who, after all, wouldn’t want to target their media to those who express (sometimes knowingly, sometimes unknowingly) their interest in a subject related to what the advertiser wants to sell?

In a world where something falls off your timeline in two seconds (if it appears at all), everyone can come up with a lower price, and technology evolves quicker than the time you have to enjoy a cup of tea the question is: How can we continue to increase sales? Here are seven tips that have worked in my career, for my colleagues, clients of Marketing Fun With Mike, and more!