Where is the camera in your radio commercial?
Since your audience views radio in their mind's eye, ask yourself, "Where is the camera? What will be the audience's point-of-view?" In a conversation between two people in a car, is the camera to their left or right? On the dashboard facing them? Between them, looking over their shoulders? In the back seat, listening from the passengers’ perspectives? Put your microphone where the camera would be, or mix the elements so that the listener is in that place.
What B2B marketers can teach the rest of us
I recently came back from three inspiring days in Chicago, attending the BMA (Business Marketing Association) annual conference. There were
Sales mindset for the future
Have you heard about the revolution that is sweeping the business world? This one doesn't have anything to do with stock options, profit margins, quarterly revenues, or meeting earnings. This one is a community of people that have decided the way of sales in the future has a new mindset.
Understanding the science of sound to increase revenue
I recently conducted a sales meeting with a New York cluster regarding the power of sound and the impact of audio. Every time I conduct one of these sessions it reminds me of the remarkable influence our hearing has on our behavior and purchasing decisions.
Building competitive multiplatform content creation and publishing
While the television broadcast industry continues to face significant challenges with the consolidation of operations and the reduction of technical and
Humanize your commercial client
People buy from people, not from institutions. Advertisers often forget this, and are more concerned about their perfect "image" than about relating to their audience as fellow human beings.
10 reasons to fall in love with your CRM tool
Time and time again I hear about sales people refusing to use their Customer Relations Management software for one reason or another. The most common reasons for resistance are old habits, CRM inadequacies and flat out insubordination. I am here to tell you that no matter the CRM tool you choose, you will find “things” you do not like. Think that switching CRM’s will help? Most of the time, not. So, what if I told you that sales experts tell us that sales people that use a CRM daily show improved performance by as much as 25%? Would you get busy now?
Grab the Grail
The Radio transition to digital is progressing a lot slower than original predictions a decade ago—HD’s promise has yet to come close
Effective date of JSA attribution order and comment dates set
The FCC’s proceeding on its multiple ownership rules, adopting rules that make Joint Sales Agreements “attributable” (meaning that they
Commercials need conflict
Life is full of conflict (No it's not!), yet most radio commercials have none. The characters in commercials usually agree with each other (Says who?)
Competition, not mergers: The road to sound Internet and cable policy
Like vultures rushing to devour the last scraps of a road kill, the
Building your sales story
Whenever an important piece of Radio research appears in the trades, often our initial inclination is to get the results in front of our accounts as quickly as possible. But while the data itself is important what could equally important and impactful can be the quotes by industry leaders that accompany the article.
The case for media procurement
The annual ANA Advertising Financial Management Conference just wrapped up. There were 600+ attendees and many of those were client-side marketing procurement
“Shiny Object Syndrome” on the wane
For the past decade industry trades have been hyping all that’s digital. One could almost rationalize how the sales staffs for any non-digital medium might have become awestruck, if even half of what was being written about these new media options was true. But alas, it appears as if some in the press who’ve been infected with “shiny object syndrome” have finally put on their Foster Grants and are now beginning to see the light.
When terror is at your door
It’s happened again. Another hostile incursion into a broadcast facility. This week – a deranged man, claiming to be God, speaking