Media Info Bureau

The Radio transition to digital is progressing a lot slower than original predictions a decade ago—HD’s promise has yet to come close

Like vultures rushing to devour the last scraps of a road kill, the

Whenever an important piece of Radio research appears in the trades, often our initial inclination is to get the results in front of our accounts as quickly as possible. But while the data itself is important what could equally important and impactful can be the quotes by industry leaders that accompany the article.

The annual ANA Advertising Financial Management Conference just wrapped up. There were 600+ attendees and many of those were client-side marketing procurement

For the past decade industry trades have been hyping all that’s digital. One could almost rationalize how the sales staffs for any non-digital medium might have become awestruck, if even half of what was being written about these new media options was true. But alas, it appears as if some in the press who’ve been infected with “shiny object syndrome” have finally put on their Foster Grants and are now beginning to see the light.

It’s happened again. Another hostile incursion into a broadcast facility. This week – a deranged man, claiming to be God, speaking

There are dozens if not hundreds of media options for advertisers to choose from, many of which have been working diligently for years to provide advertisers with not only proof of their relevance but more importantly, their ability to deliver payback (ROI). To say that the Radio industry has been behind the curve in this area is an understatement. It’s only in the past year or so that the term ROI has become part of the Radio industry’s daily vernacular and only recently has the industry collectively recognized that it must become an active participant in its own “revenue rescue”, via the funding of comprehensive research capable of withstanding the scrutiny of industry research experts.

Davis oversees all ad sales for Univision Radio—70 stations in 16 of the top U.S. Hispanic markets including five stations in Puerto Rico. Davis spent most of his career at CBS Radio, initially at WFAN-AM and most recently at 1010 WINS in NYC. While GSM at CBS Radio’s highest-billing all-news radio station from 2009 to 2011, he led its sales organization to be among the top ranked revenue producers in America, with oversight of all of the station’s revenue platforms. Prior to his return to CBS Radio, Davis worked for Cox Radio from 2006 to 2009 as VP/GM of its Southern Connecticut cluster of stations, where in his first year he led them to their highest cash flow year ever. Early in his career, Davis was a key member of the team that built WFAN into a sports radio powerhouse. He was promoted from account executive in 1990 to local sales manager in 1992, GSM in 1993, and VP/GM in 1998. With all of the changes and new deals going on in Hispanic Radio of late--and with Univision Radio being no exception--RBR-TVBR asked Lee for his thoughts:

One-way radio broadcast advertising has been an effective medium for reaching large numbers of consumers since the 1920’s. However

Can you really blame people? Everyone seems to be getting a little sales weary. From the second we get up in the morning until the moment our heads hit the pillow and our lids close on our eyes we are getting pitched, asked, negotiated, told, closed, cold called, prospected, and more! You and I are both in sales or sales management and I protect myself all of time from it and I believe it is your right to protect yourself as well. Some may think that if you are in the sales industry you should embrace it and let every pitch fall on you. But while I try to learn and observe from the pitches if I do get them I believe we should only need to listen to those with something to offer that will improve a component of our lives. The question then is how can we get around this in our careers?