Pandora files first petition for declaratory ruling
In November, the FCC changed its policy regarding the foreign ownership of broadcast stations. In its decision, about which we wrote here, it agreed to entertain applications seeking “alien ownership” exceeding the 25% limit for foreign ownership of broadcast stations that had previously been in place.
Geo-targeting: fact and fiction
Advertisers are always looking for ways to enhance the impact of their commercial messaging and with smartphone penetration
Apples and Oranges
On the same day in Washington, DC, June 25, 2014, two significant events occurred in the world of performance rights in broadcasting. The first was the Supreme Court’s decision in the Aereo case. Aereo is an on-line television streaming service that captures television broadcasts using thousands of tiny individual antennas (ostensibly one for each subscriber). It then stores those programs and makes them available to paid subscribers by streaming over the internet. Aereo claimed that it was not engaging in a public performance of copyrighted material but instead was merely leasing equipment to subscribers who were engaged in a “private performance”. Broadcasters disagreed and
Local TV news ranks at the top in ad effectiveness
Results of a new study conducted by GfK for Hearst Television support the primacy of local TV news as a medium for information and advertising, and include findings that counter what some may have taken as conventional wisdom.
L.A. ratings recall illuminates overall PPM problems
The Nielsen recall of the April Los Angeles Portable People Meter (PPM) ratings provides an opportunity to talk about what radio researchers and
We all have ears. Why do so few brands have voices?
This past week I conducted three webinars for the RAB that dealt with the results of a Sonic Brand study, the fact that it was conducted a few years back is immaterial as the topic and findings remain timeless and relevant. While much was written about this study when it was conducted, it’s worth revisiting the results and implications again, as the more adroitly Radio salespeople can explain the role our ears play in what we purchase, the more revenue they’ll generate.
The summer of copyright and music licensing part 1: Songwriters demand a bigger share
This is the summer of copyright – as seemingly every government
The essentials of an effective marketing strategy
Marketing is the delicate process by which an organization creates customer value for their product. In simple words, it is the process which involves the production, pricing, placing and promoting of a product in a way that tempts the consumer into acquiring said product.
Technology bullies…or why a radio sales career sure looks good right now
What do traditional cameras, cashiers, parking lot attendants, travel agencies, telephone receptionists, pharmacists
Why sports marketing works
I’ve been involved in the sports marketing world on multiple levels since the summer of 2008. It works. Clients get results, people enjoy associating with it, and the momentum is still there. Why does sports marketing work?
A simple way to enhance your sales story hidden in plain sight
In sales, sometimes the best way to reinforce a key point is to have someone else do it for you. While selling locally, I developed the habit of scouring various trades with eyes peeled for articles that contained quotes by respected advertising executives that pertained to Radio for this reason. Besides lending additional credence to my POV, the quotes also provided an effective way to maintain my visibility between sales calls.
Rich Redmond, chief product officer, GatesAir
Rich Redmond serves as Chief Product Officer for GatesAir, responsible for product engineering
Small market TV broadcasters to upload political files as of July 1
TV stations in markets outside of the Top 50, and stations in the Top 50 markets that are not affiliated with one of the Big 4 networks, need to begin to upload new material placed into their political files into their Online Public File as of July 1 – just a few weeks away. David O’Connor of my firm and I conducted a webinar for television broadcasters from 7 states last week, where we discussed this new obligation for smaller TV stations, and talked about what documents are supposed to go into the political file.
Take the commercial apart and see how it works
One of the ways to improve your skills in any field of expression whether it’s visual art, poetry, songwriting, filmmaking or writing is to analyze the work of the masters in each medium and discover the principles that make the piece successful. Will it work for radio commercials? In my experience, yes. Whether you use it as a way to break writers’ block, or as a continuing method to improve your writing this exercise may be useful.
The listener is different but the advertising isn’t
A couple of years ago a creative director said something to me that I’ve not forgotten. His observation