Media Info Bureau

Aereo couldn't convince folks it was an innocent TV antenna or simple OTT (over the top delivery service) so now they're going to put on the lipstick of the cable companies...yeah, lotta love there! But no big deal, because there is plenty of stuff - good, bad, mediocre - streaming over the air and the new (getting cheaper) 4K Smart TVs are ready for the streams.

In response to TVfreedom.org’s letter to U.S. Senator Claire McCaskill on the 2014 service failures experienced

But we haven’t really ever sold digital ideas before; we always just gave them away for free. I’ve never written a blog before, why would my clients care about reading it? This new program seems like it has a lot of work that we would need to grind on to make it a reality. My family takes up all of my time after work I don’t have any time to read those books.

Advertisers are always looking for ways to enhance the impact of their commercial messaging and with smartphone penetration

On the same day in Washington, DC, June 25, 2014, two significant events occurred in the world of performance rights in broadcasting. The first was the Supreme Court’s decision in the Aereo case. Aereo is an on-line television streaming service that captures television broadcasts using thousands of tiny individual antennas (ostensibly one for each subscriber). It then stores those programs and makes them available to paid subscribers by streaming over the internet. Aereo claimed that it was not engaging in a public performance of copyrighted material but instead was merely leasing equipment to subscribers who were engaged in a “private performance”. Broadcasters disagreed and

Results of a new study conducted by GfK for Hearst Television support the primacy of local TV news as a medium for information and advertising, and include findings that counter what some may have taken as conventional wisdom.

The Nielsen recall of the April Los Angeles Portable People Meter (PPM) ratings provides an opportunity to talk about what radio researchers and

This past week I conducted three webinars for the RAB that dealt with the results of a Sonic Brand study, the fact that it was conducted a few years back is immaterial as the topic and findings remain timeless and relevant. While much was written about this study when it was conducted, it’s worth revisiting the results and implications again, as the more adroitly Radio salespeople can explain the role our ears play in what we purchase, the more revenue they’ll generate.

Marketing is the delicate process by which an organization creates customer value for their product. In simple words, it is the process which involves the production, pricing, placing and promoting of a product in a way that tempts the consumer into acquiring said product.

What do traditional cameras, cashiers, parking lot attendants, travel agencies, telephone receptionists, pharmacists

I’ve been involved in the sports marketing world on multiple levels since the summer of 2008. It works. Clients get results, people enjoy associating with it, and the momentum is still there. Why does sports marketing work?

In sales, sometimes the best way to reinforce a key point is to have someone else do it for you. While selling locally, I developed the habit of scouring various trades with eyes peeled for articles that contained quotes by respected advertising executives that pertained to Radio for this reason. Besides lending additional credence to my POV, the quotes also provided an effective way to maintain my visibility between sales calls.