The essentials of an effective marketing strategy
Marketing is the delicate process by which an organization creates customer value for their product. In simple words, it is the process which involves the production, pricing, placing and promoting of a product in a way that tempts the consumer into acquiring said product.
Technology bullies…or why a radio sales career sure looks good right now
What do traditional cameras, cashiers, parking lot attendants, travel agencies, telephone receptionists, pharmacists
Why sports marketing works
I’ve been involved in the sports marketing world on multiple levels since the summer of 2008. It works. Clients get results, people enjoy associating with it, and the momentum is still there. Why does sports marketing work?
A simple way to enhance your sales story hidden in plain sight
In sales, sometimes the best way to reinforce a key point is to have someone else do it for you. While selling locally, I developed the habit of scouring various trades with eyes peeled for articles that contained quotes by respected advertising executives that pertained to Radio for this reason. Besides lending additional credence to my POV, the quotes also provided an effective way to maintain my visibility between sales calls.
Rich Redmond, chief product officer, GatesAir
Rich Redmond serves as Chief Product Officer for GatesAir, responsible for product engineering
Small market TV broadcasters to upload political files as of July 1
TV stations in markets outside of the Top 50, and stations in the Top 50 markets that are not affiliated with one of the Big 4 networks, need to begin to upload new material placed into their political files into their Online Public File as of July 1 – just a few weeks away. David O’Connor of my firm and I conducted a webinar for television broadcasters from 7 states last week, where we discussed this new obligation for smaller TV stations, and talked about what documents are supposed to go into the political file.
Take the commercial apart and see how it works
One of the ways to improve your skills in any field of expression whether it’s visual art, poetry, songwriting, filmmaking or writing is to analyze the work of the masters in each medium and discover the principles that make the piece successful. Will it work for radio commercials? In my experience, yes. Whether you use it as a way to break writers’ block, or as a continuing method to improve your writing this exercise may be useful.
The listener is different but the advertising isn’t
A couple of years ago a creative director said something to me that I’ve not forgotten. His observation
Where is the camera in your radio commercial?
Since your audience views radio in their mind's eye, ask yourself, "Where is the camera? What will be the audience's point-of-view?" In a conversation between two people in a car, is the camera to their left or right? On the dashboard facing them? Between them, looking over their shoulders? In the back seat, listening from the passengers’ perspectives? Put your microphone where the camera would be, or mix the elements so that the listener is in that place.
What B2B marketers can teach the rest of us
I recently came back from three inspiring days in Chicago, attending the BMA (Business Marketing Association) annual conference. There were
Sales mindset for the future
Have you heard about the revolution that is sweeping the business world? This one doesn't have anything to do with stock options, profit margins, quarterly revenues, or meeting earnings. This one is a community of people that have decided the way of sales in the future has a new mindset.
Understanding the science of sound to increase revenue
I recently conducted a sales meeting with a New York cluster regarding the power of sound and the impact of audio. Every time I conduct one of these sessions it reminds me of the remarkable influence our hearing has on our behavior and purchasing decisions.
Building competitive multiplatform content creation and publishing
While the television broadcast industry continues to face significant challenges with the consolidation of operations and the reduction of technical and
Humanize your commercial client
People buy from people, not from institutions. Advertisers often forget this, and are more concerned about their perfect "image" than about relating to their audience as fellow human beings.
10 reasons to fall in love with your CRM tool
Time and time again I hear about sales people refusing to use their Customer Relations Management software for one reason or another. The most common reasons for resistance are old habits, CRM inadequacies and flat out insubordination. I am here to tell you that no matter the CRM tool you choose, you will find “things” you do not like. Think that switching CRM’s will help? Most of the time, not. So, what if I told you that sales experts tell us that sales people that use a CRM daily show improved performance by as much as 25%? Would you get busy now?