Media Info Bureau

How does the intersection of race, ethnicity, sexuality, gender, and other variables affect Gen Z's perception of identity, the role media plays in shaping their viewpoints and what it takes to build brand trust among this highly informed and connected audience of 14-to-24-year old consumers? A Horowitz Research study conducted with Vox Media yields some intriguing conclusions.

For the last week of Women’s History Month, Rosemary Ravinal took a deep dive into the reasons why women and men speak differently. "It is a fact that there are gendered ways of communicating which may hold women back from their highest potential," she writes.

Linear television can leverage its strengths in creative opportunities, data analytics, and live events to maximize advertising revenue in the digital age. This is especially so now, says Beatgrid founder Daniel Tjondronegoro, as streaming competition no longer sits in its “ad-free ivory tower.”

When our Editor-in-Chief met the woman who would become his wife some five years ago, she listened exclusively to a series of Sirius XM Satellite Radio channels both in the car and at home through a smart speaker device. As of March 1, she's been happily listening to a mix of Spotify playlists and FM radio stations — and is happily saving money. Is she alone?

In this column, veteran PR industry pro Rosemary Ravinal shows how gaffes called "eggcorns", like malaprops but more innocent, can be stopped before one needs to go into damage control to erase from peoples' minds a potentially embarrassing public statement.

"The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex," says Mike Campbell, the head of international effectiveness at Ebiquity. In his view, the 2020s will be defined as a time when "a real shift" to an effectiveness-led media planning strategy starts.

After more than a decade, the standard terms and conditions for internet advertising — first developed in May 2001, updated in 2010 and 2018 — will be "significantly overhauled." That's the message from the IAB, the President/CEO of the 4 A's, and the CEO of the ANA.

At 1pm Pacific on April 18, Netflix will release its first quarter 2023 financial results.  SVB Moffett Nathanson Senior Analyst Michael Nathanson will be looking intently at the fiscal health report, as he believes Netflix is in the midst of "two significant changes to their revenue model at a time of dramatic change to the streaming landscape."

"The Right-Hand Rule of 3" is a simple technique for the Needs Analysis step of the sales process, says expert sales trainer Barrett Riddleberger. "The goal is to maximize the mutual value for yourself and your prospect," he says. "Therefore, when you get a buying signal from your prospect, here’s what you do."

While many marketers and ad buyers are prepping for a predicted slowdown, household finances, even with savings drawdown and increased credit card use, are good. And, while the labor market is tight, demand is strong, the VP and Regional Executive of the Federal Reserve Bank of Atlanta says.

How has Main Street changed since 2019 and how will it change local advertising? Corey Elliott, Borrell Associates' Executive Vice President for Local Market Intelligence, took a stab at that question in a highly engaging Borrell Miami 2023 conference presentation on Tuesday.

At a women’s mentoring conference, veteran PR professional Rosemary Ravinal was paired with a young high-performing sales executive who voiced a litany of doubts about her abilities and accomplishments. She wasn’t alone. But, overcoming feelings of inadequacy can be accomplished, Ravinal shares in this column.

Leading economic indicators suggest an economic downturn is coming. But, what does that mean for media companies reliant on SMB ad dollars? Gordon Borrell points to radio's revenue trends as a sign the digital evolution is upon us — and it is only bound to get bigger in the coming months.

The average human attention span is 8.25 seconds. That’s 4.25 seconds less than in 2000, veteran Public Relations executive and "Zoom expert" Rosemary Ravinal notes. As she sees it, this is a product of digital information overload and social media, decreasing attention calls for clear, concise, and compelling communication. What's a public speaker to do?

A Florida licensee of AM radio stations has teamed up with a broadcast engineer to launch an initiative they say can "force" the big EV manufacturers to stop causing interference to the AM band.