Intelligence Briefs

For communications, media and public relations pro Eric Yaverbaum, a public relations crisis unexpectedly involving your radio or TV stations can be avoided — even when it involves an on-air broadcast gone wrong. What does Yaverbaum suggest? He offers his insight in this exclusive column penned for RBR+TVBR.

Looking for ways to make your LGBTQ+ advertising strategy more effective? Here are three tips from the team at Kantar worth considering, if this high-income, big-spending consumer group is of interest to your broadcast media properties.

To identify the most ethnically diverse places in the United States, WalletHub compared more than 500 of the largest U.S. cities across three key metrics: ethnoracial diversity, linguistic diversity and birthplace diversity. Here's what they found.

Traditional TV advertising "has been relatively resilient to date." That's not been the case in the red-hot digital ad world, where slowdowns suggest "a weakening macroeconomic environment." Are other factors at play, "especially given such a strong and seemingly unsustainable surge of spending in 2021, which has created an incredibly tough comp in 2022?" MoffettNathanson has three potential reasons beyond macro for digital advertising’s weakness this year.

Is a mix of subscriber-fueled video on demand services primed to replace the traditional MVPD? Futuresource Consulting’s Tristan Veale in December 2020 presented this question, and his findings which highlight the shifting content consumption habits of consumers across the globe remain pertinent today.

There are some sales candidates you should never hire. Here's one of them, sales training expert Barrett Riddleberger shares in this Media Information Bureau column. His advice: Avoid the Wandering Sales Candidate!

To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022. Their findings are now available, and could be of high importance to broadcast media C-Suites.

By popular demand, Miami-based "Zoom expert" and veteran public relations and corporate communications executive Rosemary Ravinal is back with a new column. This time, she tackles a highly important topic many of us are likely in need of digesting: verbosity in public speaking.

With the help of WSDG — Walters-Storyk Design Group, that is — "Radio Kingston" began its broadcasting operations from the historic structure, which now houses state-of-the-art broadcast facilities. One year later, the reinvented AM with an FM booster, WKNY in Kingston, N.Y., has not only reimagined its broadcast programming but also its studios and offices. 

Should you reference note cards when you do a presentation? What about using your smartphone or tablet? And if you are presenting online, are you tempted to read a script on your computer screen or notes on PowerPoint’s presenter view? These are frequently asked questions posed to "Zoom expert" and veteran public relations executive Rosemary Ravinal that require context to answer. "It depends on a variety of factors," she says in this column.

When you attend a panel discussion, does the moderator facilitate a smooth discussion or stumble through? Pick the wrong moderator and the audience experience may suffer. Here are nine rules to ensure the best moderation of your next event, courtesy of "Zoom expert" and veteran public relations executive Rosemary Ravinal.

A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform for teens among the platforms covered in this survey. Facebook? Yeah, right ...

It seems there’s an epidemic of filler words in the United States, notes veteran public relations executive and "Zoom expert" Rosemary Ravinal. But, she notes in this column, "is the gaggle of you know, like, ah, uh, etc. that peppers our public speaking a problem in other languages as well?" The answer is yes.

Newly released data from London-based WARC finds that media inflation is driving up the cost of advertising across channels — with Television most affected by the rise.

Recognized "Zoom expert" and veteran public relations executive Rosemary Ravinal found her throat to be a bit raspy and her voice hoarse following a week of illness. As a public speaker and coach, that's a liability. In this column, Ravinal decided to turn lemons to lemonade and use it as a learning moment.