A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago.
In fact, it is now a top social media platform for teens among the platforms covered in this survey.
Facebook? Not even close, Bud.
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space.
Some 67% of teens say they ever use TikTok, with 16% of all teens saying they use it almost constantly.
Given its global influence on pop music charts and, subsequently, streaming activity and radio airplay, understanding and perhaps embracing TikTok may be essential for linking teens to FM radio and the myriad ways content consumption can be had.
That Facebook page? It’s about as relevant as Austin Powers film references.
The share of teens who say they use Facebook, a dominant social media platform among teens in the Pew Research Center’s 2014-15 survey, has “plummeted” from 71% seven years ago to 32% today.
The share of teens who say they use Facebook, a dominant social media platform among teens in the Pew Research Center’s 2014-15 survey, has “plummeted” from 71% seven years ago to 32% today.
YouTube tops the 2022 teen online landscape among the platforms covered in the Center’s new survey, as it is used by 95% of teens.
That’s followed by TikTok, second on the list of platforms that were asked about in this survey (67%). Then come Instagram and Snapchat, which are both used by about 6-in-10 teens. After those platforms come Facebook with 32% and smaller shares who use Twitter, Twitch, WhatsApp, Reddit and Tumblr.
Changes in the social media landscape since 2014-15 extend beyond TikTok’s rise and Facebook’s fall.
Growing shares of teens say they are using Instagram and Snapchat since then. Conversely, Twitter and Tumblr saw declining shares of teens who report using their platforms. And two of the platforms the Center tracked in the earlier survey – Vine and Google+ – no longer exist.
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