What The Radio Industry Can Learn From Trains
Rick Greenhut recommends taking the individual elements that make up your radio station and pitching them to clients as a singular brand.
Top Tips For The Nationwide EAS Test
Harold Price, President of Sage Alerting Systems, offers some suggestions for broadcast media as the test approaches.
Radio In 2022: An Open Letter To The Industry
PwC predicts flat revenue for the radio business through 2020. DMR/Interactive’s head believes we can do better.
Valuable Life Lessons From ‘Star Trek’
The 50th anniversary of the Sci-Fi series’ debut led one marketing pro to provide life lessons based on the show.
Digital Marketing: An Ineffective Tool To Sway Millennials?
New research shows one-third of online adults aged 18-34 say digitally delivered ads and promotions have zero sway
Hispanic Influence: New Heights, Missed Opportunities
A new Nielsen report underscores the power of Latino consumers. Yet “total market” radio and TV failed in its coverage of an icon’s passing.
Congress and Advertising – Will 2017 Be Different?
A major advertising association is wary of two FCC plans that put new privacy rules on ISPs and expand competition in the cable set-top box market.
Easing Public File Pain
Ken Benner’s wife Karen developed a simple means of achieving public file compliance for radio and TV stations.
Alternative Compliance Certification Analytics
Public files and missing and/or out-of-date EAS handbooks properly placed in control rooms are among the things Ken Benner's routinely seen as violations.
How Media Can Stand Out In TV’s ‘Golden Age’
Hulu SVP/Ad Sales Peter Naylor believes super-serving the consumer will lure them in a
Maximizing Buzz on Broadcast Web Sites
Should your station websites allow negative user comments to remain visible to all? Maybe, research suggests.
The Presidential Election Is Going Mobile
The author and entrepreneur believes political advertising has become “a battle for palms and fingers.”
A Broker’s Guide To LMAs
Are you or your company contemplating a Local Marketing Agreement (LMA)? Here’s some advice for your broker.
Fingerprinting Technology: A Key For Revenue Growth
Learn how your station’s revenue can grow from audio fingerprinting from Digital Nirvana CEO Hiren Hindocha.
Partnering on the Purchase of a Broadcast Station, Part 2
If you are planning to acquire a broadcast station, is your prospective partner a good choice? Our expert columnists have an answer.