‘It’s So Meh’: One In Four Social Users Ignore Brands
Kantar TNS research finds 39% of its U.S. respondents "actively ignore" social posts or content from a marketer.
Millennials: Hopeful Aspirations, Harsh Finances
A new EY/Economic Innovation Group study paints a picture of millennials as a generation convinced the economy is failing them.
Fanatical Fines Over Flippant Flaunts
Alternative FCC Compliance Certification Inspector Ken Benner believes egregious legislative enforcement abuse persists
Radio: The Original Social Media
According to now-retired digital and linear media and marketing strategist Neil Glassman, technology is far less than important than what the drivers wanted to do with it.
What Makes One Manager More Successful Than Another?
If you follow these skills on a daily basis, you will sooner attain the managerial qualities that you have
Thoughts About Radio, From The 21-Year Old
Two 21-year-old Radio Show attendees discuss how radio plays a minimal role in their music listening, and what can be done
The Rising Costs That Broadcasters Face
A May 2016 FCC report finds nearly 100 FM stations and close to 75 AM stations shown as silent for at least two years.
‘Back To Basics’ Project Management Tips
Faced with new challenges? Project not going so great? Michelle LaBrose has some “cheetah”-fueled advice for you.
Pre-NAB Thoughts On Radio, And Boomers
Broadcast Advisor and Media Connector Clark Smidt offers some thoughts on radio's past and future, and why Baby Boomers may
What Kevin Harlan Has Reminded Us About Radio
As the industry gathers in Nashville for the 2016 Radio Show, let's remind the world about the medium everyone is talking about: Radio
What The Radio Industry Can Learn From Trains
Rick Greenhut recommends taking the individual elements that make up your radio station and pitching them to clients as a singular brand.
Top Tips For The Nationwide EAS Test
Harold Price, President of Sage Alerting Systems, offers some suggestions for broadcast media as the test approaches.
Radio In 2022: An Open Letter To The Industry
PwC predicts flat revenue for the radio business through 2020. DMR/Interactive’s head believes we can do better.
Valuable Life Lessons From ‘Star Trek’
The 50th anniversary of the Sci-Fi series’ debut led one marketing pro to provide life lessons based on the show.
Digital Marketing: An Ineffective Tool To Sway Millennials?
New research shows one-third of online adults aged 18-34 say digitally delivered ads and promotions have zero sway