Millennials: A Generation Deconstructed

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A newly released study by Dallas-based full service Hispanic-specialist advertising agency Richards/Lerma and The University of Texas at Austin‘s Stan Richards School of Advertising & Public Relations has uncovered key differences between millennial ethnic segments regarding their perceptions and ideals toward U.S. issues and politics.


The study, “Millennials Deconstructed,” was conducted among 1,000 Adults aged 18-34 with representation across White, Black, Hispanic, and Asian ethnicities. It reveals many counterintuitive assumptions that prove just how dynamic the social fabric of our nation has become.

Find out more about this important consumer group, and how this added intelligence could further boost your station’s efforts to attract them to your programming — and attract them to your clients and sponsors.



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