What Krispy Kreme Can Do For Radio Ads
This doughnut vendor has a brilliant ad out. Sadly, they forgot about the awesome power radio has to make it better
No Fakery In Radio, TV Spots
Ad-fraud detection firm White Ops says a "bot" from Russia has been ripping off digital advertisers to the tune of more than $3M per day
FCC Defers ’17 NCE Biennial Ownership Report Deadlines
The FCC announced that it would not be burdening noncommercial stations with dual filings in 2017, a Christmas gift from the Commission
Suggested Simplified File Systems
Ken and Karen Benner cannot promise that your bank account will remain untouched, but their tips could keep your funds from D.C.
Why Media Advertising Increases Marketing ROI
A new study finds that shifting just 10% of promotion spending to media advertising will increase marketing ROI by 10%-25%.
How To Prep A Simple Public File
Public Files are the one area that involves substantial FCC fines, fees and forfeitures. Our "cheat sheet" will help you save your money
Do Media Planners Understand U.S. Commuters?
Pierre Bouvard to NYC media planners: Get out of your Gotham bubble, ad industry cadets, and understand America
Radio: The Great Curator That Isn’t?
Paragon Media Strategies CEO Mike Henry and RBR + TVBR's Editor-in-Chief expand their discussion on millennials
Where To Go To Avoid FCC Forfeitures
Why should you pay $600 for what you can get for free? Ken Benner shows you how you can save money, and avoid FCC fines
Another Digital Don’t For Your Clients: Banner Ads
RBR + TVBR Editor-In-Chief Adam R Jacobson can't understand why banner ads are still a thing, since they provide no ROI
Radio and Millennials: Is Paragon Wrong?
Paragon's Mike Henry says radio doesn't care about millennials. We disagree: It very much cares, but CHR stations need a wake-up call
‘If It Ain’t In Black & White … It Ain’t’
Alternative FCC inspector Ken Benner advises you to back up everything you say and do in writing, if FCC penalty avoidance is wanted
Tis’ The Season … To Think Of Broadcasters In Need
Please consider a charitable donation this holiday season
On The Certification Of Non-Compliant Stations
There is no such thing as a 100% compliant radio or TV station. Sadly, disgruntled just-fired employees are part of the equation
Mark Down These Regulatory Dates For Broadcasters
Dec. 1 brings a host of routine obligations for stations in many states, D.C. attorney David Oxenford reminds us