The Key To Luring Ad-Hating Youth
"Younger Audiences Hate Ads Even More Than You Do." Why?
FCC Makes Airing Political Ads Much More Complicated
If trying to maintain the required paperwork for political advertising aired by your station gives you a headache, prepare for a migraine of biblical proportions
New Year, Same Old Pay-TV Double Talk
Broadcast TV advocacy group TVFreedom.org looks beyond "the pay-TV rhetoric" by sharing "the facts" about retrans fees
The Signs That Say It’s Time To Move On
Change is inevitable, but people weren't built to be miserable, says our guest columnist
A Plan to Seize Channels That Actually Aren’t Vacant
"False claims" to have the FCC set aside "vacant channels" for TV white space devices after the incentive auction are discussed
‘OTT Is The New Normal’: Broadcast In ’17?
Over-The-Top video (OTT) has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies
How To Put The Spring Back Into Employees’ Steps
Are your employees happy? If not, this column could provide managers with some good ideas on turning that frown around
An Egregious ‘Enforcement’ Expose
Outside of the D.C. legal fraternity, little was known about a regulation that RBR + TVBR featured columnist Ken Benner takes to task
Distilling Fact From Regulatory Flack
Independent Alternative FCC Compliance Certification Inspector Ken Benner and his wife, Karen, defend ABIP integrity and fairness
Nielsen Breaks Myths Around Black Millennials
Young African Americans are making huge gains. Can your radio or TV station benefit from this in 2017?
What Krispy Kreme Can Do For Radio Ads
This doughnut vendor has a brilliant ad out. Sadly, they forgot about the awesome power radio has to make it better
No Fakery In Radio, TV Spots
Ad-fraud detection firm White Ops says a "bot" from Russia has been ripping off digital advertisers to the tune of more than $3M per day
FCC Defers ’17 NCE Biennial Ownership Report Deadlines
The FCC announced that it would not be burdening noncommercial stations with dual filings in 2017, a Christmas gift from the Commission
Suggested Simplified File Systems
Ken and Karen Benner cannot promise that your bank account will remain untouched, but their tips could keep your funds from D.C.
Why Media Advertising Increases Marketing ROI
A new study finds that shifting just 10% of promotion spending to media advertising will increase marketing ROI by 10%-25%.