Quality, Size Matter For ‘Next-Gen TV’ Buyers
Television has the opportunity to win back its once-central role in the home by getting smarter
The Road Map For Potential Foreign Investors
This column from two noted D.C. attorneys provides a road map for taking advantage of the current regulatory climate
Strategic Planning: Critical To Sales Success
“Failing to plan is planning to fail.” So, set a date today for your spring 2017 sales strategy meetin
YouTube Gears Up For MRC Audit
In an Agency Blog, the digital ad dollar dominator explained that the audit was all a part of "building trust and increasing transparency"
Is Snapchat Your Next Content Creator?
Snap is doing something very intriguing with a major pay-TV network. Here's why it could be of high interest to you.
How Not To Harm Your Company’s Privates
Why use an NDA? “A dean of the Washington communications bar” and a media financial consultant explain the benefits
Can Command Technology Help Radio In The Home?
Beyond the car, radio faces a problem. It's one that Jacobs Media president and founder Fred Jacobs continues to see
Is Your Station App All That?
A newly released study finds that retaining App users over time continues to be a major challenge for App marketers
Reforming The FCC: From Engineering To Ecosystems
In this writer's view, the economics and engineering bureaus would concentrate on analysis.
Why Facebook’s MRC Audit Is Another Threat
MRC accreditation, original content creation led by a former MTV exec are the latest moves regarding
Why Digital Trust Issues Are A Radio Win
Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?
The Life and Death of Minority Tax Certificates
Given the renewed discussion on the topic seen across D.C. this week, we revisit thoughts from a top Inside-The-Beltway attorney
A ‘Happy’ Birthday For Telecom Act?
Layton has plenty to say about "net neutrality." So do leaders at TechFreedom and Tech Knowledge
Snapchat: Disruptor Or ROI Player?
Just when radio and TV execs thought Snapchat could be strictly thought of as an ROI tool, the Threatometer has surged into the red
Should Advertising Remain A ‘Short-Term Expense’?
After studying a wide array of research on the issue, two professors from Loyola Marymount University reach a conclusion