Introducing The ‘GenZennial’: An Influential Blend of Two Generations

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Behold, the newest consumer group that has been identified by the U.S. advertising industry.


Public relations and marketing agency Ketchum has expanded its audience insights offering with a body of shoppers that it has identified and named GenZennial.

What is a “GenZennial”?

This newly identified microgeneration bridges the Gen Z and millennial demographics.

What does this mean for a media property that relies on this segment of consumers for ratings and revenue?

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