Intelligence Briefs

Given the current economic and industry uncertainty impacting media owners, are NFL’s network partners rushing back to the bargaining table any time soon? Wall Street analyst Michael Nathanson is asking and it's unclear to him. That said, there is one thing MoffettNathanson has noticed: the cost of NFL rights is certain to sky-rocket for the three broadcast networks that own the rights.

Interested in how not to let compliance be your media properties' greatest liability? Here's a Media Information Bureau column that's timely and insightful, from Kelly Orchard.

With the start of the virtual 2020 ANA Multicultural Marketing & Diversity Conference, which began Tuesday with strong sessions from Procter & Gamble Chief Brand Officer Marc Pritchard and Nestlé U.S. CMO Alicia Enciso, the ANA released a new diversity report that paints a sober picture of just how lacking diversity remains in the U.S. marketing industry.

Stonecom Radio owner Larry Stone came to Tennessee in 1997 to build a new radio station group serving the Upper Cumberland region of Tennessee from the ground up. Now, he's frustrated and has something to say about the state of the industry. In short, Stone laments, "We are a crisis point in radio." Why? He points to syndication company frustrations of late.

"A year after most of us were forced to work from home, I cringe when I hear from online meeting managers that they still struggle to get participants to turn on their cameras," says noted communications and PR veteran Rosemary Ravinal. "Speaking to a black tile on screen is a morale crusher." These tips could aid in your virtual team building needs.

Real-time engagement is of increasing desire among U.S. consumers. People increasingly want RTE video or audio features in the apps they use. For example, buyers in a shopping app want to talk to sellers. Can broadcast radio or TV benefit from this growing desire for "RTE'? An Agora survey may have some very interesting takeaways.

Faced with the reality that remote teamwork will continue indefinitely, department heads and meeting managers are eager to find activities to bring teams closer together. Rosemary Ravinal, the veteran public relations executive turned "Zoom" master, has some suggestions.

As veteran public relations executive and "Zoom expert" Rosemary Ravinal sees it, some of the most memorable lines from speechwriting use "the rule of threes" to emphasize ideas and increase retention. How so?

The U.K.'s radio ratings for the first quarter of 2022 are out, courtesy of industry consortium RAJAR. The rise in smart speaker usage is perhaps the biggest takeaway, and its usage among older audiences is something noteworthy for U.S. broadcasters, too.

For communications, media and public relations pro Eric Yaverbaum, a public relations crisis unexpectedly involving your radio or TV stations can be avoided — even when it involves an on-air broadcast gone wrong. What does Yaverbaum suggest? He offers his insight in this exclusive column penned for RBR+TVBR.

“Fake news” on social media, decried as a threat to democracy, is a subject nonresident senior American Enterprise Institute fellow Mark Jamison is speaking out about. He argues that giving users greater control of social media content moderation may be the best approach for ensuring misinformation is prevented from any mass dissemination.

Global advertising growth is forecast for 3.3% growth in 2023, with inflation driving the increase. But, what does 2024 bring, especially as broadcast media in the U.S. anticipates another big political-dollar windfall? Dentsu provided its analysis on Wednesday, and the data is positive for not only 2024, but for 2025, on a global level.

WMC’s “Women of Color in U.S. News Leadership 2023” focuses on women in legacy print and broadcast news as well as the fast-growing digital news sphere and details their approaches for creating more inclusive newsrooms, expanding definitions of news, attracting new audiences, and, consequently, increasing the bottom line.

A 2016 communiqué to the incoming Trump Administration from the MMTC suggested the creation of a “Glide Path” for AM radio station owners that preserves minority ownership following AM's end. Is the MMTC crafting a similar letter outlining "imperative actions" the White House must consider come 2025?