Intelligence Briefs

"Premium, personality-based podcasts" and other on-demand audio content is growing in popularity among advertisers and consumers, in particular digitally savvy audio listeners who don't consider themselves "radio listeners." Perhaps that's one reason why Entercom Communications has just acquired a 45% stake in a big podcast creator.

Need more fuel for the fire against the big digital media players eating away at your local ad revenue? Check this out: A GfK study done together with TVB finds that from consumer awareness through the purchasing stage, TV remains the most important influencer in all stages of the purchase funnel — and for all age demographics.

"Stop whatcha doin', cause I'm about to ruin, the image and the style that ya used to ..." OK, maybe it's not time for The Humpty Dance. But, RBR+TVBR Media Information Bureau featured columnist Ken Benner insists you should read his latest column, and pronto. Why? "To save substantial funds in fines, fees, forfeitures and, most significantly, legal expenses, I can recommend no better source of information."

The term “self promotion” often carries a negative connotation – and with good reason, argues WPHT-AM in Philadelphia talk show host Rich Zeoli. No one likes a braggart. So, how does one successfully promote themselves? Zeoli offers some great ideas that could extend to successful promotion of your radio or TV stations.

The following column, in the opinion of Radio+Television Business Report featured columnist Ken Benner, is "absolute must reading for every broadcast licensee from which you can learn all you don't want to know about in a 10-minute perusal." He adds that his "FCC FY 2018 Budget In Brief" report "clearly documents" what he's been ranting about over the past 10 years, much to the chagrin of his adversaries.

RBR+TVBR's Editor-in-Chief is back from his travels in Toronto and Upstate N.Y. and boy is he steamed. It has nothing to do with the weather. It's all thanks to an e-mail from the CMO Council that claims Chief Marketing Officers "are struggling to meet the needs of local audiences." If that's the case, do radio and TV get a big fat 'F'?

This latest report takes a broader look at four generations—Generation Z, Millennials, Generation X and Baby Boomers. Nielsen looked at their profiles, what they own, and their behaviors across platforms. We've got the details for all RBR+TVBR Members.

There is no single sure-fire method executives can get the most out of their team. But there are a lot of methods that feed into it. According to Mike Rudd, two keys are knowing precisely what is being asked of the team, and being willing to do it right alongside them.

Adjusting to change is essential when facing relentless competition compounded by ongoing disruption and slow growth. Citing data and analysis, PwC's 2017 Global Entertainment and Media Outlook offers compelling insights into how media and consumer-focused entertainment companies are adapting, investing, experimenting and innovating amid six areas of change. We've got details for all RBR+TVBR members.

Here's a memo to all radio and television station managers from Ken Benner, a veteran independent Alternative FCC Compliance Certification Inspector: As your state broadcast association solicits your part in its “Alternative Inspection Program,” you may wish to consider this condensation of a recently published column.

Thanks to the rapid ascent of "over-the-top" (OTT) viewing of full-length scripted programming, reality shows, sports, and news programming, TV isn't just that box in the living room anymore. Srini Dharmaji wants every member of the broadcast TV industry's C-Suite to fully understand this. In the RBR+TVBR INFOCUS report, we examine how social and digital platforms are now, more than ever, essential extensions of VHF and UHF stations.

When there’s a lot going on, we often push the fundamentals aside and forget the basic skills that have been part of our success. Project management has been a central part of Michelle LaBrose's success from the beginning of her career. So, when the founder and "Chief Cheetah" of Cheetah Learning is faced with new challenges, she remembers one acronym: "IPEMC."

He faces the most difficult challenge in the history of the Commission, as he travels the nation seeking support from the broadcasting community. He is FCC Chairman Ajit Pai, who Media Information Bureau featured columnist Ken Benner is beyond a doubt in support of, as he writes in this "tribute" to the Commission's leader.

The nation's population has a distinctly older age profile than it did 16 years ago, according to new U.S. Census Bureau population estimates. New detailed estimates show the nation's median age — the age where half of the population is younger and the other half older — rose from 35.3 years on April 1, 2000, to 37.9 years on July 1, 2016.