Tuesday, June 16, 2026

Can Radio, TV Help ‘Struggling’ CMOs Reach Local Consumers?

RBR+TVBR's Editor-in-Chief is back from his travels in Toronto and Upstate N.Y. and boy is he steamed. It has nothing to do with the weather. It's all thanks to an e-mail from the CMO Council that claims Chief Marketing Officers "are struggling to meet the needs of local audiences." If that's the case, do radio and TV get a big fat 'F'?

Inside The Nielsen Total Audience Report for 2017

This latest report takes a broader look at four generations—Generation Z, Millennials, Generation X and Baby Boomers. Nielsen looked at their profiles, what they own, and their behaviors across platforms. We've got the details for all RBR+TVBR Members.

Top Tips On How To Lead By Example

There is no single sure-fire method executives can get the most out of their team. But there are a lot of methods that feed into it. According to Mike Rudd, two keys are knowing precisely what is being asked of the team, and being willing to do it right alongside them.

Here’s The Five-Year Forecast For Entertainment & Media Companies

Adjusting to change is essential when facing relentless competition compounded by ongoing disruption and slow growth. Citing data and analysis, PwC's 2017 Global Entertainment and Media Outlook offers compelling insights into how media and consumer-focused entertainment companies are adapting, investing, experimenting and innovating amid six areas of change. We've got details for all RBR+TVBR members.

A Guide To Self Certification Inspections

Here's a memo to all radio and television station managers from Ken Benner, a veteran independent Alternative FCC Compliance Certification Inspector: As your state broadcast association solicits your part in its “Alternative Inspection Program,” you may wish to consider this condensation of a recently published column.

A New Tool For Fully Interactive Multi-Platform TV

Thanks to the rapid ascent of "over-the-top" (OTT) viewing of full-length scripted programming, reality shows, sports, and news programming, TV isn't just that box in the living room anymore. Srini Dharmaji wants every member of the broadcast TV industry's C-Suite to fully understand this. In the RBR+TVBR INFOCUS report, we examine how social and digital platforms are now, more than ever, essential extensions of VHF and UHF stations.

Gen Z: The Not-So-Silent Generation

Most of Gen Z — the generation born after 1995 — still aren’t old enough to buy alcohol, get married or hold their first job. But, they’re already flexing their consumer muscles. More than 70% of Gen Z consumers surveyed for the National Retail Federation (NRF)/IBM “Uniquely Gen Z” study released earlier this year say they influence family spending on everything from electronics and vacations to everyday household items.

Getting Back To Basics In The C-Suite

When there’s a lot going on, we often push the fundamentals aside and forget the basic skills that have been part of our success. Project management has been a central part of Michelle LaBrose's success from the beginning of her career. So, when the founder and "Chief Cheetah" of Cheetah Learning is faced with new challenges, she remembers one acronym: "IPEMC."
Former FCC Chairman Ajit Pai, who championed with the help of former Commissioner Mike O'Rielly rule "modernization" for local media.

A Tribute To The FCC Chairman

He faces the most difficult challenge in the history of the Commission, as he travels the nation seeking support from the broadcasting community. He is FCC Chairman Ajit Pai, who Media Information Bureau featured columnist Ken Benner is beyond a doubt in support of, as he writes in this "tribute" to the Commission's leader.

Today’s USA: Aging, And More Diverse Than Ever

The nation's population has a distinctly older age profile than it did 16 years ago, according to new U.S. Census Bureau population estimates. New detailed estimates show the nation's median age — the age where half of the population is younger and the other half older — rose from 35.3 years on April 1, 2000, to 37.9 years on July 1, 2016.

‘Traditional Media Isn’t Going Away’ Despite Digital Buzz

There is no question that forms of online and digital media play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.

The FCC Chairman’s Good Faith Efforts

On Saturday, June 10, FCC Chairman Ajit Pai stopped by a Wyoming Broadcasters meeting and said, in part, “Last month, the FCC launched a comprehensive review of our media regulations. Our goal is clear: We want to figure out how to update our rules to match the realities of today’s media marketplace." In the view of Media Information Bureau columnist Ken Benner, this isn't the first time such FCC efforts have been attempted, only to be destroyed with the well-funded lobbying of Members of Congress.

Underlying Growth In Global Ad Spend Builds

Global ad spend will grow 4.2% to $559 billion in 2017, according to Zenith’s just released Advertising Expenditure Forecasts. That’s down from 4.8% growth in 2016. However, 2016 benefited from extra ad spend stimulated by four key catalysts, making the annual comparisons tougher for 2017.

Does The Radio Biz Need An Ad Agency Of Record?

Ten months ago, Adam R Jacobson joined the Radio + Television Business Report as Editor-in-Chief. It marked his return to day-to-day coverage of the radio industry after a 10-year hiatus, giving him a unique perspective on the positives and negatives of the business. Ten months in, he's still fired up about what radio can do ... and has positively failed at. In his view, it's time for the radio industry to hire an ad agency to do what should have been done a decade ago.

Are Wall Street Investors Pessimistic On TV Ad Growth?

There's a disconnect between the C-Suites of the nation's biggest television industry media companies and the numbers-crunchers ensconced in the most influential financial investment advisement houses on Wall Street. This is one of the biggest takeaways from this week's "Media IR Day" in New York hosted by RBC Capital Markets.