Intelligence Briefs

With political advertisers investing heavily on local TV particularly in battleground states, the result can be competition and clutter that crowds out brand advertising. That's based on Kantar’s analysis of the 2016 election cycle — in particular, the final three weeks of the campaign season.

For broadcast media, Census 2020 is vitally important, as it will help shape the content radio and television provided to consumers on a market-by-market basis. A question regarding citizenship has been a hot-button issue. As of now, that question won't be asked ... just yet.

While many of us postulate the wide-ranging effect ATSC 3.0 and 5G will have on the broadcast media industry, we rarely actively plan for it until that change is upon us. A group led by Magid; FOX; and 20th Television; in tandem with the Council for Research Excellence; aims to do just that. 

On May 9, the FCC issued a Report and Order that set in stone new procedures used to resolve interference complaints against FM translator stations. This article breaks down the changes to the FCC’s existing FM translator interference complaint procedures.

Of all media, TV's impact on consumer purchasing behavior is tops. In fact, the impact is greater than all other media combined, a new study finds. Who commissioned this rosy report? None other than the Television Bureau of Advertising (TVB).

Is an interagency kerfuffle between the FCC and NOAA a threat to the future of 5G wireless? AEI visiting fellow Shane Tews believes this could impact the rollout of 5G, and she spoke with ACT | The App Association Policy Counsel Joel Thayer on the subject.

The Washington, D.C.-based Population Reference Bureau (PRB) has a preview what's expected to be seen in the upcoming 2020 U.S. Census. We're pleased to share with readers the details, which provide an up-close look at key trends that could reshape U.S. broadcast media.

They may be the "platters that matter" to your listeners, but to those seeking royalty payments, they could also result in the "dollars that drain" for audio streams featuring songs from before 1972. However, two attorneys suggest radio stations that stream think twice before one ponies up three years of royalties under the new MMA provision.

"When you consider what some D.C. Communications lawyers charge per hour, we’re talking a real bargain here," says featured columnist Ken Benner. He's finger-pointing some 1,947 pages on the subject of compliance, and the price for both volumes for the code of Federal regulations.

The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.

How can FM translators and boosters be certified as compliant under the “mock” or Alternative Broadcast Inspection Program? That's a question posed to featured Media Information Bureau columnist Ken Benner, who shares his words of wisdom in this exclusive column.

Erwin Krasnow and Doug Ferber have penned a four-part series of articles exclusively for RBR+TVBR readers on ensuring a smooth closing. In this concluding article, Krasnow and Ferber discuss how to make the closing of a broadcast deal a dream, as opposed to a nightmare.

With sophisticated digital and smart technologies generating headlines for automakers, many consumers are beginning to consider these devices and services as essential equipment for their own cars. But GfK research shows that people who see smart auto technologies as “must haves” still may have misconceptions about what they might cost.

Don't let your radio or TV station deal implode right before closing. Here are some tips to avoid such a nightmare scenario, in Part Three of an exclusive four-part series from noted D.C. communications attorney Erwin Krasnow and media broker Doug Ferber.