Intelligence Briefs

Throughout his career, Richards/Lerma Creative Director Aldo Quevedo has been motivated by his passion for big ideas and innovation. Now, he says in a Q&A appearing in an Argentine marketing and advertising industry publication that Radio is the one media that has evolved the most. What does that mean for marketers and for radio broadcasting companies?

No matter the election outcome, ad spend will continue to increase. This means marketers will need to spend more time strategizing how to best navigate the ever-changing political influence landscape and rising spot costs, says guest columnist Paul Jackson of Marketing Architects.

In October 2018, Media Information Bureau featured columnist Ken Benner wrote about a “most remarkable reporter” at his local NBC affiliate, KVOA-4 in Tucson. Benner singled out Matthew Schwartz for his “extraordinary content” as an investigative reporter. Benner recently reconnected with Schwartz, and offers a renewed acclamation for the KVOA mainstay.

"Speaking human" in business is not as easy as it sounds. What exactly what that mean? That's the subject of a column everyone in your C-Suite should read. The focus is on learning how to speak human, and striving to employ an effective "conversation marketing" approach. This, says writer Merilee Kern, can create "a lifetime value with customers, foster maximized marketplace engagement and breed brand loyalty."

The "Streaming Wars" have begun as more Direct-To-Consumer platforms hit the market and vie for consumer attention. But, the industry likely has questions, and a newly released Nielsen report addresses many of them.

New research from Christine Moorman, T. Austin Finch Sr. Professor of Business Administration at Duke University’s Fuqua School of Business, suggests an election year’s continuous exposure to comparisons, such as how candidate A differs from candidate B, can disrupt a manager’s typical decision-making process.

Media Information Bureau featured columnist Ken Benner has written countless words related to the practice of how keeping something complicated keeps things profitable, and how "most legislation" serves one party at the expense of another. Benner's at it again, and points to a 35-page "classic example of this" issued Thursday by the FCC.

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. So says a Winterberry Group report that finds that the 2020 presidential election and the Summer Olympics will result in $5 billion year-over-year growth in media spend. There's just one problem: Radio won't reap big benefits from the increase.

Featured Media Information Bureau columnist Ken Benner has received several requests for a comprehensive Alternative Broadcast Inspection Program document that covers the services he provides for radio and TV stations. He's obliged, while also taking time to explain why he has the right to do what he does.

"Never let the inmates run the asylum," warns expert sales trainer Barrett Riddleberger in this latest Media Information Bureau installment. In this column, Riddleberger provides details on how sales managers and those in the C-Suite can learn how to effectively hold their sales reps accountable.

As the U.S. enters a heated 2020 presidential election year, a new Pew Research Center report finds that Republicans and Democrats place their trust in two nearly inverse news media environments. What could this mean for your broadcast media station, and the implications on ratings and long-term ad revenue?

Understanding "the contextual affinities and nuances" of every radio market in the U.S. is key to connecting with listeners "in a mindset that matters." Yet, it is not a radio group but SiriusXM-owned Pandora that is telling potential marketers and advertising clients key facts about listeners in markets of all sizes. It's just another slap in the face of an industry that still doesn't get it, our editor-in-chief opines.

The Association of National Advertisers (ANA) has selected a prominent marketing and media executive as the first president of SeeHer, the organization's movement for gender equality in advertising, marketing, and entertainment. It's an individual with stops at L'Oreal and Colgate-Palmolive on her resume.

As we enter the 25th year of the existence of the “FCC Compliance Certification Program,” Media Information Bureau featured columnist Ken Benner argues that the program deserves "a realistic review of its history of licensee protection from massive fines, fees, forfeitures and most significantly, legal expenses."

Traditional media channels will get more than half of QSRs’ spend in 2019, new research from BIA Advisory Services notes. However, most of the growth in local ad spend will come from digital media channels. Where does that leave broadcast radio and television?