Natalie Swed Stone on the state of radio
Natalie Swed Stone, US Director, National Radio Investment, OMD, always insightful and helpful to the radio industry, spent some time with RBR
Shared Services 202 – Consolidating Credit and Collections
While we talk a lot about the ways that communications technology can disrupt our traditional business models
Reaching Consumers & Monetizing Web Content
A little over a year ago, AOL embarked on what by any standard was a fundamental transformation of its business model. Instead of a traditional
Keys to a Successful Streaming Strategy
In 1990, I was a wet behind the ears account executive at the Katz Radio Group, and received a call from a media planner who was excited to inform me that his agency had just won the
Emotionally Connecting with Listeners
There are a number of different techniques for following these rules and working to build an emotional connection with the audience.
Local news is the engine of small market radio, too
Editorial note: Archived from June, 2007Local news coverage is the lynchpin of successful radio in a small market. In north central Illinois, three radio...
Citizen Journalism: Everything old is news again…
As many news staffs at radio stations have been cut to the bone, stations are increasingly relying on
"TheOne" 50-channel radio receiver to offer "Target Market Broadcasting"
Ludwig Enterprises, Inc, (LUDW) is a Florida based company which is entering the ethnic broadcasting market on a national scale.
What the users say…
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel
Entertainment Radio
The idea here, is an unfamiliar, seldom used approach to radio ... entertainment. Radio as an entertainment medium ... pretty wild idea, huh?Entertainment, not...
Is it Time for a Change?
We've come to this special time of the year again, when the networks have shared their strategies for the upcoming year and marketers are considering how to align these options
The Next Generation of News Branding
For a lot of years local TV news has stayed away from more contemporary advertising tactics and stuck with tried and true creative campaigns born in the 80s and 90s.
Hispanic Radio Upfront
While most think of the annual Network Radio Upfront being held in September and October, the Hispanic Radio Upfront has been held in May, prior to the television upfronts.
Upping HD Radio signal strengths
The possible rulemaking proposal for increasing power on FM HD Radio signals: What does it mean at the station with engineering and costs involved?
Q4 ’07 trading: Radio takes the lead
For the first time in 2007, radio deals dominated a quarter. Over $1.7B was committed to radio station transactions in Q4, compared to only $622M invested in television stations.