Magazines morph to "magabrands"
Magazines are the original interactive medium, for both content and advertising. You have to turn pages to get where you want to go. There can be quizzes
Chain Store Busts Could Mean Booms for Local Businesses
There aren't many positive things you can say about any company going out of business in any market, especially
The anatomy of on-demand television
In every agency, cable operator, publishing house and brand headquarters, water cooler conversations have turned to the explosion of digital
2009 budgets and capital expenditures
In this yearly RBR.com feature, we ask top engineers at the groups where next year’s budgets and capital expenditures are heading. What’s tops on...
Streaming Update: Making money with online content
Streaming technology providers address the latest issues and solutions in the streaming industry. Let's face it: Online broadcasting is getting more
Everything is for sale, you just have to find financing
When Clear Channel announced the sale of 450 radio stations almost 2 years ago, we were experiencing the tip of the iceberg of just...
The advantages of local ownership
First, any radio people passing through Or close to Orangeburg SC, listen in (WORG is at 100.3) …Our town is along I-26, and U.S. 301/601 and not far from I-95. At 25Kw we have
Programming HD2 and HD3
HD multicast stations are a perfect way for a radio station or market to identify and take advantage of local opportunities and sentiments, while providing listeners with an abundance of choice
How radio and television stations can adapt to and capitalize on the digital revolution
For broadcasters who grew up in the age of vacuum tubes, LPs, cart machines, and
Increasing News Story Rankings in Google
It was one of the strangest assignments an internet publicity agency had ever had. All their other clients wanted to move UP the Google...
Arbitron Measures Online Radio
Arbitron began measuring the Online Radio in 1998 when we conducted our first study on Radio and the Internet with Edison Media Research. In...
Catch-22. Are you looking in the fun-house mirror?
Budget cuts have prompted many stations to consider doing their home-brewed research for the first time in a generation. This is the final article...
Characteristics of Breakthrough News Brands
Every year my staff analyzes and catalogs thousands of TV station on-air promos from markets all over the world. It is a treat for us when we find
"Ordinary People" Finding your listeners in the real world.
This is the third of four Monday articles from Media Consultant Bob Harper regarding stations doing their own research
Maximizing Buzz on Broadcast Web Sites
Keeping users coming back for fresh content requires a delicate balance on broadcast web sites. Comments have a big effect on traffic. If a...