Programming HD2 and HD3
HD multicast stations are a perfect way for a radio station or market to identify and take advantage of local opportunities and sentiments, while providing listeners with an abundance of choice
How radio and television stations can adapt to and capitalize on the digital revolution
For broadcasters who grew up in the age of vacuum tubes, LPs, cart machines, and
Increasing News Story Rankings in Google
It was one of the strangest assignments an internet publicity agency had ever had. All their other clients wanted to move UP the Google...
Arbitron Measures Online Radio
Arbitron began measuring the Online Radio in 1998 when we conducted our first study on Radio and the Internet with Edison Media Research. In...
Catch-22. Are you looking in the fun-house mirror?
Budget cuts have prompted many stations to consider doing their home-brewed research for the first time in a generation. This is the final article...
Characteristics of Breakthrough News Brands
Every year my staff analyzes and catalogs thousands of TV station on-air promos from markets all over the world. It is a treat for us when we find
"Ordinary People" Finding your listeners in the real world.
This is the third of four Monday articles from Media Consultant Bob Harper regarding stations doing their own research
Maximizing Buzz on Broadcast Web Sites
Keeping users coming back for fresh content requires a delicate balance on broadcast web sites. Comments have a big effect on traffic. If a...
The continuing evolution from radio to audio
As a company that has focused on, built, and led the growing online radio market, Ronning Lipset Radio continues to be interested in many of the external
Which Metrics Matter?
There are metrics that matter – but not all metrics are created equal. We believe radio stations searching for the right metrics for selling...
Play Misty for Me
This is the second in a series of four Monday articles in Radio Business Report in which I’ll be helping you with your own ‘jungle,’ ‘bathtub,’ ‘roll-your-own,’ home-brewed,’ ‘do-it-yourself’ Research
Traffic and Revenue series: “What the users say”
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic
Money Beyond your station website
If you could only sell 10 second weather sponsorships, as opposed to large annual advertising campaigns with lots of commercials – how would your...
Back to the Future, part one
“Then tell me, "Future Boy", who's President in the United States in 1985?” ‘Ronald Reagan.’ “Ronald Reagan? The actor?”
Battle of the Music Scheduling Systems software
The demands on music scheduling software are higher than ever, with HD-2 formats, online streaming, added non-music