The Measure of Success…starts with the smallest decisions and tasks
I proceeded to share a story about a client that needed more than just getting the order and producing the copy
The ‘Community of Communities’
Nexstar’s eMedia strategy is not to be ‘all things to all people’, it’s more about reaching an audience with relevant / fresh content; applicable...
Internet radio – a bright spot for HD
Last week the Wall Street Journal's Sarah McBride wrote an article questioning the future of HD Radio. While the tone of the article is not very optimistic for HD
Christmas dollars
Here is one that may help generate a few bucks during the Christmas season. Each day-have the “Merchant of the day-business of the day”
Navigating through tough times
The global financial mess we now find ourselves in is about as bad as anything I’ve seen in 25 years of financing broadcasters. Many of us remember
iPhone and Internet Radio
According to the iPhone apps store, 3 mobile streaming music applications rank in the top ten free music apps. This is great news for Internet radio! iPhone is the first widespread
The Financial Manager's Perspective: Following the Money
The best Way to give advertisers what they want is by ensuring that we are serving our audiences. A couple of weeks ago
The Skinny on False Weight-Loss Advertising…and Other Big Fat Lies
There’s not an easy answer. The real question is; can you run an ad
Streams and Podcasts are Great News
A recent survey conducted by News Generation, a public relations company with an expertise in radio
Dude Part 2 Cigars Cigarettes and Bongs
Yesterday, we talked about some fairly bizarre advertising requests for a smoking product, cannabis, or as it's more popularly known, "weed." But what about
Dude! You Can't Advertise Smokes, Right?
Well, no, not exactly. You cannot advertise or plug cigarettes or little cigars, but the other stuff? Well, not snuff
Internet radio and the AFTRA issue
One of the first big hurdles the Internet radio industry had to overcome was ensuring that all
Candidate Hybrid Advertising: It’s Money in the Bank, not the Tank!
With less than two weeks to go to election day of what may be the most
Online Video Is All That Matters. To Some.
The number of Americans watching video via computers has doubled during the past year, from 32% to 63%
What movie trailers can teach us about tease writing
What's the ultimate purpose of a newscast? Phil Alvidrez, one of my old news directors, put it best.