Optimization, Integration, and Procrastination
Three things seem to be prevalent in the world of traditional media as they map-out their new media strategies: Optimization, Integration, and Procrastination. If I had to assign
A new media world
Most people don't mind ad-supported business models for their digital content offerings, according to a new study by IBM's Center for Business Value. In...
What the users say:
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic Directors'...
Surviving (and Maybe Thriving) in a Downturn
On the night of November 20th I pulled out the mattress on the sofabed in my living room so my business partners could get...
When the Going Gets Tough, Toughen Up Your Collections Efforts
No advertiser wants to cut back on advertising, especially when there are fewer customers walking through the door. These tougher times may give media...
HD Radio: The latest developments
How Serialization Benefits Radio Broadcasters
By Tom Rucktenwald and Hugo Latapie of NDS Americas
Platform operators in satellite and cable TV have successfully used serialization for...
Teasing Actionable Components in "How to" Stories
Good actionable information is a big part of most newscasts. Health and consumer stories are usually packed with specific
Indecency: Setting A ‘Fleeting’ Precedence
The interest in the FCC's indecency enforcement and the Supreme Court's taking of the "Golden Globes" case remains a topic of heavy of speculation....
Indecency and The Supreme Court
We recently talked about what we can say on the air. You probably think the FCC has not been very helpful in guiding broadcasters. Well, that seems to be
The Internet Radio Association
Last week the Interactive Advertising Bureau (IAB) announced several major initiatives designed to standardize many elements of working with interactive ad campaigns and publishers. The initiatives encompass everything from
It’s The Great Depression Charlie Brown!
Put on a happy face! Not so easy when we see the government bailing out American industry, Wall Street making wild swings, jobs being...
Local Internet Radio is the New FM!
I believe Local Internet Radio is the future. XM, Sirius and even the vaulted HD-Radio are toast. HD-AM doesn’t work and who wants to spend premium money
The Measure of Success…starts with the smallest decisions and tasks
I proceeded to share a story about a client that needed more than just getting the order and producing the copy
The ‘Community of Communities’
Nexstar’s eMedia strategy is not to be ‘all things to all people’, it’s more about reaching an audience with relevant / fresh content; applicable...
Internet radio – a bright spot for HD
Last week the Wall Street Journal's Sarah McBride wrote an article questioning the future of HD Radio. While the tone of the article is not very optimistic for HD