The evolution of AOL Radio
One year ago, our AOL Radio product faced a challenging future. Although we had one the largest and most devoted audiences, we faced some real business challenges -- royalty rates
Primer on Media Mixing
I’d like to dispel the notion that traditional media and social media do not mix well together. There’s a widely-held fear of giving the general public access to station personnel (even though it’s the job
Are Pre-roll Ads Killing your News Web Site?
When new technology comes on the scene, the new products often look and act like the old ones. For example, the first cars had the same form as horse-drawn
Optimization, Integration, and Procrastination
Three things seem to be prevalent in the world of traditional media as they map-out their new media strategies: Optimization, Integration, and Procrastination. If I had to assign
A new media world
Most people don't mind ad-supported business models for their digital content offerings, according to a new study by IBM's Center for Business Value. In...
What the users say:
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic Directors'...
Surviving (and Maybe Thriving) in a Downturn
On the night of November 20th I pulled out the mattress on the sofabed in my living room so my business partners could get...
When the Going Gets Tough, Toughen Up Your Collections Efforts
No advertiser wants to cut back on advertising, especially when there are fewer customers walking through the door. These tougher times may give media...
HD Radio: The latest developments
How Serialization Benefits Radio Broadcasters
By Tom Rucktenwald and Hugo Latapie of NDS Americas
Platform operators in satellite and cable TV have successfully used serialization for...
Teasing Actionable Components in "How to" Stories
Good actionable information is a big part of most newscasts. Health and consumer stories are usually packed with specific
Indecency: Setting A ‘Fleeting’ Precedence
The interest in the FCC's indecency enforcement and the Supreme Court's taking of the "Golden Globes" case remains a topic of heavy of speculation....
Indecency and The Supreme Court
We recently talked about what we can say on the air. You probably think the FCC has not been very helpful in guiding broadcasters. Well, that seems to be
The Internet Radio Association
Last week the Interactive Advertising Bureau (IAB) announced several major initiatives designed to standardize many elements of working with interactive ad campaigns and publishers. The initiatives encompass everything from
It’s The Great Depression Charlie Brown!
Put on a happy face! Not so easy when we see the government bailing out American industry, Wall Street making wild swings, jobs being...
Local Internet Radio is the New FM!
I believe Local Internet Radio is the future. XM, Sirius and even the vaulted HD-Radio are toast. HD-AM doesn’t work and who wants to spend premium money