Tips on Food Supplement Advertising
Food Supplement advertising has become an active area in broadcast advertising as it has elsewhere. The Federal Trade Commission (FTC) and the
What Soap Can Teach Us About Morning News Branding
If you want to find some of the most unimaginative work in broadcast television, take a gander at morning news image promos
Holiday Advice
With the year ending, ask for promotional calendars, with a promise for a plug. Something along the line of, “We are in need of calendars for our studio—and offices, etc.” Send us one and we’ll trade you a plug for your business.
Fooling Some of the People Some of the Time
(Could Get Your Station a Hefty Fine)
Whenever ratings week is around the corner, stations go into overtime mode to conjure up some promotion that...
Radio’s Recession Strategy: Focus Online
Faced with the recession and falling revenues, the radio industry has begun to sell online assets with some success. According to the Radio Advertising...
The evolution of AOL Radio
One year ago, our AOL Radio product faced a challenging future. Although we had one the largest and most devoted audiences, we faced some real business challenges -- royalty rates
Primer on Media Mixing
I’d like to dispel the notion that traditional media and social media do not mix well together. There’s a widely-held fear of giving the general public access to station personnel (even though it’s the job
Are Pre-roll Ads Killing your News Web Site?
When new technology comes on the scene, the new products often look and act like the old ones. For example, the first cars had the same form as horse-drawn
Optimization, Integration, and Procrastination
Three things seem to be prevalent in the world of traditional media as they map-out their new media strategies: Optimization, Integration, and Procrastination. If I had to assign
A new media world
Most people don't mind ad-supported business models for their digital content offerings, according to a new study by IBM's Center for Business Value. In...
What the users say:
In today's Traffic and Revenue Management System Intel Brief, we've gathered some quotes from radio and television traffic personnel responding to selected Traffic Directors'...
Surviving (and Maybe Thriving) in a Downturn
On the night of November 20th I pulled out the mattress on the sofabed in my living room so my business partners could get...
When the Going Gets Tough, Toughen Up Your Collections Efforts
No advertiser wants to cut back on advertising, especially when there are fewer customers walking through the door. These tougher times may give media...
HD Radio: The latest developments
How Serialization Benefits Radio Broadcasters
By Tom Rucktenwald and Hugo Latapie of NDS Americas
Platform operators in satellite and cable TV have successfully used serialization for...
Teasing Actionable Components in "How to" Stories
Good actionable information is a big part of most newscasts. Health and consumer stories are usually packed with specific