The Financial Manager's Perspective: Political Advertising Lessons from the 2008 Campaigns
While most of us are happy to have 2008 in the rear-view mirror, we may want to revisit a few
Meeting the challenges of 2009 – Part VII
All broadcasters are trying to deal with economic challenges in 2009. We’re all in this together, so why not help each other get through it? RBR/TVBR asked broadcasting industry leaders to
Podcast Listening is Growing
Interest in listening to podcasts is growing. Nearly one out of every five adults (19%) have downloaded
Dual-Input Antennas Make Transition to HD Radio a Breeze
Making the transition to HD radio need not be a complicated, expensive or as time consuming as many people think
The New Obama FCC
The inaugural festivities are over, and it’s “get down to work” time – or rather – get down to “make it work” time. It’s hard not to be inspired
Randy’s advice for 2009 – Part VI
We’ve published advice from quite a few prominent people in this series on the challenges facing broadcasters in 2009. Unique among the executives we surveyed, Tribune COO Randy Michaels provided detailed answers
Mix up the Structure of Story Packages
If you look at the basic structure of a newscast, it has changed very little since it was invented more than 50 years ago. Back in the days before
Buyers offer advice to broadcasters – Part V
In our series looking at what broadcasters need to do in this challenging year the commentary has come mostly from top executives of radio...
The Obama Administration "Change" Effect on FCC Regulations
The first question to jump into the mind of a broadcaster after the victory and the concession speeches was what does this mean
Meeting the challenges of 2009—Part IV
Despite the tough economy, there opportunities for broadcasters to find new revenues and claim market share in 2009. RBR/TVBR has been featuring the thoughts of leaders in the radio and television industries on how to not only deal with
Advice for 2009 from folks who follow broadcasting closely—Part III
In our series on how to deal with the challenges of 2009, RBR/TVBR elicited comments from many broadcasters. Today, though
Tough treading for 2008 trading
At the three-quarters mark of 2008, the $1.119B deal sending eight Fox Television O&Os to Oak Hill’s Local TV remained the one and only major deal. And while the number of deals
Handset Battle: Can Mobile DTV Take On Web Video?
Start with the assumption that Americans want to watch video while they’re on the move. It’s a reasonable – albeit not universal – opportunity,...
Radio Roundtable 2009
The economy is unstable. New technology nips at radio’s audience share and siphons off revenue. The future of HD and Satellite Radio remains in question. With countless choices
Rep Turnover: Help Advertisers Benefit Every Time
Every time a station loses a rep, the costs to the station of a poorly handled transition can be quite hefty – up to several hundred