2009 forecasts: Hold on to your hat
In our yearly forecast from the AAAAs, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR/TVBR asked major industry organization heads for their 2009 outlook, insights, solutions and ideas
EEO reminders
The FCC recently reminded everybody in the business that it can and will issue fines for failure to observe EEO requirements, even if you happen to be a licensee who is also a member of
The Financial Manager's Perspective: Make time for an ounce of prevention when planning on-air...
I have a friend who once moaned, “We never have time to do it right, but we always find time to do it twice.” ...
Radio Influences Online Behavior
A new study of "Digital Influencers" finds that radio plays a significant role in their online behavior. MS&L, a communications firm and part of...
Internet Radio Can Impact Online Sales
Online retail sales will grow again this year, although at a smaller rate than in previous years. According to information from Nielsen Online, the...
Family Attribution under the FCC Ownership Attribution Rules
An FCC decision on Titan Broadcasting held that John T. Pritchard’s (John Sr.) controlling interest in Pritchard Broadcasting is not attributable
Tips on Food Supplement Advertising
Food Supplement advertising has become an active area in broadcast advertising as it has elsewhere. The Federal Trade Commission (FTC) and the
What Soap Can Teach Us About Morning News Branding
If you want to find some of the most unimaginative work in broadcast television, take a gander at morning news image promos
Holiday Advice
With the year ending, ask for promotional calendars, with a promise for a plug. Something along the line of, “We are in need of calendars for our studio—and offices, etc.” Send us one and we’ll trade you a plug for your business.
Fooling Some of the People Some of the Time
(Could Get Your Station a Hefty Fine)
Whenever ratings week is around the corner, stations go into overtime mode to conjure up some promotion that...
Radio’s Recession Strategy: Focus Online
Faced with the recession and falling revenues, the radio industry has begun to sell online assets with some success. According to the Radio Advertising...
The evolution of AOL Radio
One year ago, our AOL Radio product faced a challenging future. Although we had one the largest and most devoted audiences, we faced some real business challenges -- royalty rates
Primer on Media Mixing
I’d like to dispel the notion that traditional media and social media do not mix well together. There’s a widely-held fear of giving the general public access to station personnel (even though it’s the job
Are Pre-roll Ads Killing your News Web Site?
When new technology comes on the scene, the new products often look and act like the old ones. For example, the first cars had the same form as horse-drawn
Optimization, Integration, and Procrastination
Three things seem to be prevalent in the world of traditional media as they map-out their new media strategies: Optimization, Integration, and Procrastination. If I had to assign