How Slacker gets Smartphone users to buy subscriptions
Slacker has found a pretty nice formula for growing its subscription model via relationships with the cell phone carriers. Various US based
Cashing in on the Next Generation of Mobile Internet
It was the biggest disappointment of the new millennium - internet revenue. Everyone from local bloggers to a huge media conglomerates dreamed of cashing...
$25,000 fine for station in an LMA not having staff and a public file...
An FCC Enforcement Bureau District Office on 11/1 issued a Notice of Apparent Liability, proposing to fine an AM licensee $25,000 for not having a meaningful staff
Selling a new idea internally
Selling a new idea internally is often harder than the execution itself. A few thoughts, this example for a TV reinvention, but applicable to anything: EVANGELISM FOR THE NEW IDEA: The GM, ND,
Social Media and the Public File
It has become clear to broadcasters, both radio and television, that their medium has become interactive. Broadcast signals, of course, remain viable, but with increasing success broadcasters
Tips for nipping reluctant-payment syndrome in the bud
The Financial Manager’s Perspective: MFM’s BCCA credit and collections subsidiary is hearing from a number of members who report a growing percentage of their...
Evolving TV News
Local television can learn from newspapers. Decades ago there were cracks in Newspaper's dominance fueled by Cable TV and the web. Instead of acting on those cracks, they were in denial assuming their greatness could never
News Web Site Economics 101
Clutter. Ask web developers to look at television station web sites and that is usually the first word out of their mouths. Banner ads zip and strobe around the screen. Long rows of tiny head shots span across
Reinventing TV and a cinematic approach
The strengths of television--Pictures, Graphics and Visuals: In a home environment, it's hard to beat TV for the eye. Big screens, HD and TV by
NPR
NPR, long known as a news organization, has lately been producing some outstanding digital music offerings. The latest one is their 24/7 All Songs Considered Stream. Launched to celebrate the tenth anniversary of the
The 2011 Radio Upfront: What are clients asking for?
Radio take note from the money ad agency players: Digital will be part of the conversation for most clients including mobile, social networking. Follow the content, advertisers want to be embedded in content any way our consumers use it.
Broadcasting stocks cooled in Q3
Radio and TV moved pretty much along with the broader market. Closing Q4 time to look at where the business was and where it is going. What do you thing will happen in 2011?
IAB claims Internet radio as its own with new report
While broadcasters gathered in DC last week, digital folks were in NYC at the Interactive Advertising Bureau‘s annual MIXX Conference, part of Ad Week...
Turn Your Anchor Tosses into Anchor Teases
The weather toss and the sports toss are the two places in a newscast when on-air talent get to shine. Most shows are so...
Media Outlook 2011: Happier Days May Be Here Again
The Financial Manager