CES focus on smart TVs + mobile, tablet devices and new content sources
Las Vegas: “Smart TVs” will be all over the upcoming Consumer Electronics Show, although exactly what makes a TV “smart” will still be a...
Social media's value extends beyond ad sales & CRM
The Financial Manager’s Perspective: Most of us value social media technology for its ability to support the “360” selling environment and customer relationship management...
RBR-TVBR Fearless Forecast for 2011
As we have noted on many occasions, here at RBR-TVBR we are better at writing about what happened than we are at guessing what...
Reinvention Process: Reposition
We are now on part four on the topic of reinvention in a six part series that started several weeks ago. Now is a good time to think of
2010 RBR-TVBR predictions: How we did
19 stabs at prognostication, we were correct 10 times: 1. Media companies selling new bond issues-RIGHT 2. Clear Channel and Citadel will shed non-core stations-WRONG.
Forrester Studies Online Behavior
Forrester Research released a new study Understanding the Changing Needs of the US Online Consumer 2010. It
13 More Insights on the Future of Mobile Content
Part 5 in a web series on the future of mobile technology: Don't hire desktop computer programmers to build mobile apps. Have a dedicated...
Reinvention Process: Re-Assess
Part Three in a Six Part Series: The past two weeks, we've been covering the topic of reinvention because it's a time of year when companies are planning
Digital doesn't mean death to radio: Five strategies
Five strategies for today’s radio organizations to take more digital dollars: Speculation is rampant about the “dying” medium of commercial radio in an evolving...
Evaluating the effectiveness of ratings special reports
A lot of stations are doing rating period postmortems right now. Smart stations will gather all the ratings special reports and promotion, then compare...
Part 2: The Process of Reinvention–time to reflect
Part Two in a Six Part Series: Last week we introduced the idea of reinventing yourself or your business as it's a time of year when people and companies
Prt 3: Traffic & Rev Mgmt Systems: Dashboards or data-mining tools that can be...
An anonymous television client asks if the software systems offer a dashboard or
Storytelling to share company values…and effective collections practices
Abe WalkingBear Sanchez, principal of A/R Management Group, Inc., describes the role that a company
Part 1: Traffic & Revenue Mgmt Systems: Improving the logistics of reporting
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked