Ohio Adopts Flawed Political Advertising Rules
With the mid-term election of 2010 over and a new year, I thought we would have a bit of quiet time in political broadcasting...
Proposition 19 aftermath: Should my station run medicinal marijuana ads?
The heavy push to legalize marijuana in California, known as Proposition 19, the “Regulate, Control and Tax Cannabis Act of 2010,” was defeated on...
A new digital strategy for radio: "The Final Piece"
This is the first in a series of articles on the relatively new phenomenon of coupling an internet based, revenue sharing, program (also called...
Old thinking for new media and new thinking for old media
When we put new ideas together, a lot of it is actually about integrating
2010 saw double-digit gains for most broadcast stocks
It paled in comparison to the 200% to 1,200% and more gains that some broadcasting stocks enjoyed in 2009, but 2010 was still a pretty good year.
Bubba's a big deal for Internet radio
Bubba The Love Sponge has left satellite radio in favor of Internet radio. In case you
Reinvention Process: Regenerate
Part Six in a Six Part Series: Six weeks ago, this series on reinvention began. It's the perfect time of the year to go...
This year, interactive TV dreams become a reality
During 2010 the emergence of the OTT market garnered incredible trade press, even with nary a content library agreement, except Netflix
Reinvention Process: Revitalize
Part Five in a Six Part Series: Several weeks ago we started this series on reinvention. With the dramatic changes in the broadcast landscape,...
2011 Forecasts: New technology to keep the ad ball rolling
RBR-TVBR Exclusive:
In this, our seventh yearly forecast from the 4As, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked major industry organization heads...
CES focus on smart TVs + mobile, tablet devices and new content sources
Las Vegas: “Smart TVs” will be all over the upcoming Consumer Electronics Show, although exactly what makes a TV “smart” will still be a...
Social media's value extends beyond ad sales & CRM
The Financial Manager’s Perspective: Most of us value social media technology for its ability to support the “360” selling environment and customer relationship management...
RBR-TVBR Fearless Forecast for 2011
As we have noted on many occasions, here at RBR-TVBR we are better at writing about what happened than we are at guessing what...
Reinvention Process: Reposition
We are now on part four on the topic of reinvention in a six part series that started several weeks ago. Now is a good time to think of
2010 RBR-TVBR predictions: How we did
19 stabs at prognostication, we were correct 10 times: 1. Media companies selling new bond issues-RIGHT 2. Clear Channel and Citadel will shed non-core stations-WRONG.