Traffic and Rev Mgmt Systems: Part 1: Handling mobile and web ads
The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide to submit questions and issues for providers in the space...
Insights from Borrell Associates on Seizing Digital Media Opportunities
The Financial Manager
Sick in the Caribbean?
Debra worked as a News Anchor/Reporter for a local television station. In early September, she submitted her vacation request in writing to Jim
Connecting to Video: The User Experience
In March 2009, the Council for Research Excellence (CRE) issued the initial findings of its landmark Video Consumer Mapping (VCM) Study, a
The Rules on Alcohol Advertising – Served Straight Up
Questions frequently arise regarding the legality of advertising certain
Media Strategies: Manager's Business Report debuts!
This is your lean-back learning experience featuring an ongoing curriculum to help executives 'catch up' and become competitive in today's 'New Media'
Facebook does not replace "Facetime"
Today I have to admit that I am as guilty as the rest. I go nowhere without my iPhone, I’ve been accused of caring...
Increase interactivity to build your station's brand
One thing that keeps coming up of late is the idea of creating more of a community or tribe around your brand and using online tools to do that
Did your employer throw you a curve ball?
After searching endlessly, you successfully land a job as an ad sales representative at a local radio station. The pay is great and the...
Every day is "Whensday"
The new year is an ideal time to adopt an
FCC revises its Ex Parte rules
The Federal Communications Commission has revised its ex parte rules, which generally prohibit meetings with decision-making staff concerning a contested proceeding unless full disclosure...
Top Trends in Cross-Platform Media Usage
Today, some interesting statistics and observations from online and cross-platform conferences I have been attending lately. Watching Online Video: 65% of people watch TV...
The Business Outlook from MFM's "People to Watch"
The Financial Manager’s Perspective: Unflappable. Knowledgeable. Team builder. Visionary. Positive. Flexible. Those qualities number among the descriptions for MFM’s “People to Watch” honorees; descriptions...
Abacast and Citadel pair up, create a network
Last month Abacast and Citadel announced a partnership that more than an average streaming provider agreement. Yes, Citadel stations will begin
A new digital strategy for radio: Radio's big advantage
This is the second in a series of articles on how Radio stations can develop Revenue Sharing programs that will dramatically increase their sales...