Increasing ratings and revenue: Should you focus on promotion or programming? – Part 1
One thing the PPM ratings method has shown is how large the cumulative audiences
Broadcast Websites: A Non-Profit Hobby? (video)
Broadcasters still haven
The set top box CHEAT SHEET
Close-up look: It
Part 3: Traffic & Revenue Mgmt Systems: FCC Nondiscrimination Policy; AUR trending reports
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Part 2: Traffic & Revenue Mgmt Systems: Working with automation systems
RBR-TVBR looks at how the systems work with automation and voice tracking to ensure that all commercials spots are aired each hour.
Part 1: Traffic & Revenue Mgmt Systems: Separate streaming entry and SOX compliance
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Fueling digital out-of-home's momentum with analytics
Would you consider purchasing a new car without using third-party research to inform your decision? Most likely there are
Finding common ground between your sales and credit departments
The Financial Manager's Perspective: With recent economic woes increasing the pressure to process new advertiser accounts, there
6th Annual RBR-TVBR Financial Roundtable (video)
From our May, 2011 Manager's Business Report (MBR): The world of broadcast financing is changing rapidly as M&A activity is finally picking up in...
Never lose a listener
Since radio isn't just "radio" anymore and we're working with PPM and audiences want their entertainment, news, information - their "radio" on many platforms...
Lessons from Joplin…and Tuscaloosa…and…
As I write this, the seven stations in Zimmer Radio
How to do smarter searches in Google
If you are like most people, Google.com is your constant companion in the search for relevant information. Surprisingly, most people have
Radio: Creative answers never tried
I received an email comment from a DOS at a medium market radio station in response to a recent RBR article (Ten Realities For...
Take steps to avoid a "brain drain"
According to Ann Carlsen, founder and CEO of executive search and consulting firm Carlsen Resources, the rumble of employee restlessness is going
Cigarette and tobacco advertising redux
I’ve written about cigarette advertising before, but for some reason the issue has been popping up quite a bit recently. In fact, I’ve had...