Radio – Mercury musings
Each year since 2004 I've retained copies of my best radio work from the previous year, with a view toward entering them in radio's premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15
Buzz Brands (video)
For local broadcasters, the digital revenue opportunity is a very compelling proposition. Note that broadcast station website revenue was up 14% in 2010 to a record high
Stocks cooled in Q2 as recovery expectations wavered
RBR-TVBR Exclusive:
No one is saying that the US economy isn’t getting better, but it isn’t recovering as quickly or as strongly as many analysts...
The Digital Newsroom: Part 3
We got to where we are today over time, gradually reinvesting in a pay-as-you-go strategy. We invested in online and the radio newsroom, growing...
Consumer spending, Halloween Next spending bonanza
RBR-TVBR's Exclusive Consumer Retail Research: Back to school is already planned but NRF anticipates a big consumer spend this Halloween. Upper demo consumers spend
The Digital Newsroom: Part 2
One thing has not changed in the digital era: Content is still King. You want to own as much as we can: news, traffic,...
The Digital Newsroom: Part 1
Every work station in the WTOP Newsroom, there are two computer monitors (some have three). Many of the surviving newsrooms that live inside radio stations, is not a
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 3
Discipline is paramount in programming radio stations. Lack of discipline can
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 2
Promotion (Television Advertising) the impact of large scale television advertising on
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 1
One thing the PPM ratings method has shown is how large the cumulative audiences
Broadcast Websites: A Non-Profit Hobby? (video)
Broadcasters still haven
The set top box CHEAT SHEET
Close-up look: It
Part 3: Traffic & Revenue Mgmt Systems: FCC Nondiscrimination Policy; AUR trending reports
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...
Part 2: Traffic & Revenue Mgmt Systems: Working with automation systems
RBR-TVBR looks at how the systems work with automation and voice tracking to ensure that all commercials spots are aired each hour.
Part 1: Traffic & Revenue Mgmt Systems: Separate streaming entry and SOX compliance
In today's Traffic and Revenue Management System Intel Brief, The Traffic Directors' Guild of America (TDGA) has asked radio and television traffic personnel nationwide...