Calculating ad rates for candidates requires a series of careful considerations
The Financial Manager
"Content is King" and other conversation enders
As is typical modern day American media thinking, buzz words have often replaced action. I call them "conversation enders" because they are generally
School daze: Consumers must spend in a sluggish economy
The back to school season is one of the prime opportunities for retailers to bring in cash during the year, and it is already...
The broadcast traffic system of tomorrow: end-to-end ad execution
To stay competitive in the new market place, you must build (or partner with) a Traffic team that is forward-thinking
Football's return is good news for broadcast promotions
The new collective bargaining agreement (CBA) between NFL owners and the Players Association will enable the 2011-2012 regular season to begin on schedule this...
Foul consumer mood already bringing the Grinch to mind
Unemployment remains consistently high. US soldiers are in harm’s way overseas. Prices of must-have items like food and gasoline are high. The housing market...
Radio – Mercury musings
Each year since 2004 I've retained copies of my best radio work from the previous year, with a view toward entering them in radio's premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15
Buzz Brands (video)
For local broadcasters, the digital revenue opportunity is a very compelling proposition. Note that broadcast station website revenue was up 14% in 2010 to a record high
Stocks cooled in Q2 as recovery expectations wavered
RBR-TVBR Exclusive:
No one is saying that the US economy isn’t getting better, but it isn’t recovering as quickly or as strongly as many analysts...
The Digital Newsroom: Part 3
We got to where we are today over time, gradually reinvesting in a pay-as-you-go strategy. We invested in online and the radio newsroom, growing...
Consumer spending, Halloween Next spending bonanza
RBR-TVBR's Exclusive Consumer Retail Research: Back to school is already planned but NRF anticipates a big consumer spend this Halloween. Upper demo consumers spend
The Digital Newsroom: Part 2
One thing has not changed in the digital era: Content is still King. You want to own as much as we can: news, traffic,...
The Digital Newsroom: Part 1
Every work station in the WTOP Newsroom, there are two computer monitors (some have three). Many of the surviving newsrooms that live inside radio stations, is not a
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 3
Discipline is paramount in programming radio stations. Lack of discipline can
Increasing ratings and revenue: Should you focus on promotion or programming? – Part 2
Promotion (Television Advertising) the impact of large scale television advertising on