Insuring the Future of Your Business
By Erwin G. Krasnow, Esq. and John R. Brooks
Success in broadcasting can and often does depend on the exceptional contributions of a small number...
Did I mess up at my audition or were they just not hiring?
After reviewing the job openings board for radio and television, Susan eyed a co-host position at a nationally syndicated show. Her resume
Proposed 2012 FCC regulatory fees
The FCC has announced its plans to collect 2012 regulatory fees in a filing window to open in September. The total amount is mandated...
Free news research from Madison Avenue
Research budget get slashed this year? Well, some good news is on the way. There are huge companies out there that are more than...
Employment trends: How will they affect your career and recruiting decisions?
The Financial Manager’s Perspective: “Should I stay or should I go?” The refrain in this hit 80s song from the Clash is regaining relevance...
Closing the gap on discrepancies
Successful campaign management is essential to generating current and future revenue. In radio and TV, we sell time. Discrepancies are not only lost
Attracting OPM (Other People’s Money)
By John R. Brooks and Erwin G. Krasnow, Esq.
There has been a string of encouraging news lately for the beleaguered broadcast business, and not...
Daily coupons and plugola
Broadcasters learned that Cumulus has planned a major deployment of
Radio Wasteland
Perhaps what each station truly needs is a
Deal Tips: Forcing the Seller to Sell
By John M. Pelkey, Garvey Schubert Barer
Picture the following: After much effort, the owner of a cluster of stations in a market finds exactly...
Political Broadcasting on Public Television
By Gregg P. Skall, Womble Carlyle Sandridge & Rice, LLP
On April 12 the 9th Circuit United States Court of Appeals rocked the public broadcasting...
The New Normal for Promoting Tune-in
Do broadcasters really need online video advertising? It’s about an opportunity. TV viewers are online; therefore, promotions should be online if broadcasters and programmers...
“You like me, you really like me,” not so much!
Broadcasting is still acting like the narcissistic jerk on a date who only talks about himself and never listens
Find the right keywords to promote your news website
Keyword advertising the hottest new opportunities to advertise your news web site, here's how
Five tips for improving the effectiveness of collections letters
1. Change the outer envelope.