A new format idea for FM
We’ve heard of some Indie Rock HD multicast stations like 98 Rock’s Indie 97.9 (WIYY-HD3 Baltimore) and some stations that highlight indie and local...
2012: 10 Habits of Profitable, Local News Sites
We monitor a variety of local media websites in markets large & small. They’re a mix of Newspaper, TV, Radio, Hyper-local, and other local...
Don’t Let Them Shop’Til They Drop (You)
John M. Pelkey, Garvey Schubert Barer
The acquisition of a broadcast property is a complex process with numerous business and regulatory considerations to take into...
Effective coaching helps “Push” business success
Put Me in, Coach! I’m Ready to Play: If you’re not getting better, you’re falling behind. In today’s multi-media world, you need to “take...
The ‘80/20 Rule’ isn’t what it used to be
The Financial Manager’s Perspective: Or to borrow from Melanie Safka, “Look What They’ve Done to My Song, Ma.” At one time or another, most...
The brittle bones of media planning
Why Reach isn’t Reach any more: My kid’s favorites are Dinosaurs. They run right past the sea anemones, which barely leave a smudge, straight...
Purposes and Pitfalls of Letters of Intent
Letters of Intent, sometimes referred to as "memorandums of understanding," are frequently used in media transactions and are pre-contractual documents that set forth certain...
Deal Tips: Never on Sunday, and Maybe Never on Friday Either
John M. Pelkey, Garvey Schubert Barer
The goal of any broadcast sales agreement is to reach that wondrous day on which the parties finally close...
The Co-Op Cycle of SUCCESS
There are over 50 billion dollars made available by manufacturers for co-op advertising annually. Over one third of those funds go unused for various...
License Renewals: Is it time to come clean with the FCC?
As renewal filing deadlines move across the land, broadcasters are rediscovering their duty to disclose any violations of existing rules. The duty is required...
Lotsa Money for Communications Attorneys
Communications attorneys are not only called upon to craft contracts governing the sale of broadcast properties – they are also brought on board when...
Tips on radio co-op opportunities
So how do you engage your prospect in the conversation? Easy, lets start with three leading questions that will engage the prospect into the co-op conversation with you.
NABJ makes a big push for diversity in network newsrooms
NABJ is doing more than just talking about what they consider the abysmal diversity numbers in newsrooms.
Using Disclosure Schedules: Confession is Good for the Soul
A cynical person reading this analysis of broadcast contract schedules by communications law expert John M. Pelkey of Garvey Schubert Barer might conclude that...
Who’s REALLY ahead of the curve?
Now…before bad things happen…is the time to plan – to have the strategy and resources in place -- to use every weapon in your information arsenal to serve your audience in times of crisis.