Epic Fail: Separate Digital Sales Teams
Did this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff in order to win...
Consumer confidence slips in May
The BIGinsight Monthly Consumer Survey was one of the many that registered flat levels of confidence for a period, but now it has started...
RBDS: The Forgotten But Useful Technology Standard
It seems that all the attention these days is going to digital media and their potential as competitor or
Which Contracts Should I Review?
By John M. Pelkey, Garvey Schubert Barer
After what she thought was a successful closing on the purchase of a radio station, the freshly-minted owner...
Testimonials and endorsements can be a ticket to increased ratings, sales
Testimonials and endorsements are one of the most persuasive tools that can be used to gain an increased audience and sales
The small station exception to the FCC EEO program rules
I recently presented an EEO Webinar to a group of broadcasters. We covered the usual topics that comprise the three-prong approach to the FCC’s...
Gridlocked: Advice for those in the Traffic Department
Is it possible to fly the pigeonholing coop? Yes...Spend some time observing and recognizing the boundaries that already surround you and the
How to increase ratings
Here’s a short piece on increasing ratings. Whether you're in a PPM market or diary, it makes no difference. This article spells it out...
Battle for the Senate 2012, Spring edition
Here’s a look at Senate races as of May 2012. Control of the legislative body hangs in the balance, and there are plenty of...
Social Media. You’re Not Doing it Right.
Everyday more businesses and individuals jump into the deep end of the social media pool. Internal or external pressures dictate that you simply
Insuring the Future of Your Business
By Erwin G. Krasnow, Esq. and John R. Brooks
Success in broadcasting can and often does depend on the exceptional contributions of a small number...
Did I mess up at my audition or were they just not hiring?
After reviewing the job openings board for radio and television, Susan eyed a co-host position at a nationally syndicated show. Her resume
Proposed 2012 FCC regulatory fees
The FCC has announced its plans to collect 2012 regulatory fees in a filing window to open in September. The total amount is mandated...
Free news research from Madison Avenue
Research budget get slashed this year? Well, some good news is on the way. There are huge companies out there that are more than...
Employment trends: How will they affect your career and recruiting decisions?
The Financial Manager’s Perspective: “Should I stay or should I go?” The refrain in this hit 80s song from the Clash is regaining relevance...