Ignoring your customers – A case for reckless innovation
I read a great marketing book over the weekend called "Different" by Harvard marketing professor Youngme Moon. She had
Streaming providers: Which is best for your station? (Part I)
We asked streaming/webcasting vendors in the radio broadcasting biz to explain their latest offerings and revenue models. We want stations to know if they’re...
Get it off me! The telltale signs of call reluctance
The last four words you’d ever want to have to say at the end of your life would be, “GET IT OFF ME!” I...
How to Make Your Case for “OPM”
By John R. Brooks and Erwin G. Krasnow, Esq.
To make your case for OPM (Other People’s Money), you will need a business plan. Business...
Advertising for Casino Gambling and Other Lotteries
While it has been over a decade since the FCC changed its polices on advertising of lotteries, and specifically casino gambling advertising, many broadcasters still
Epic Fail: Separate Digital Sales Teams
Did this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff in order to win...
Consumer confidence slips in May
The BIGinsight Monthly Consumer Survey was one of the many that registered flat levels of confidence for a period, but now it has started...
RBDS: The Forgotten But Useful Technology Standard
It seems that all the attention these days is going to digital media and their potential as competitor or
Which Contracts Should I Review?
By John M. Pelkey, Garvey Schubert Barer
After what she thought was a successful closing on the purchase of a radio station, the freshly-minted owner...
Testimonials and endorsements can be a ticket to increased ratings, sales
Testimonials and endorsements are one of the most persuasive tools that can be used to gain an increased audience and sales
The small station exception to the FCC EEO program rules
I recently presented an EEO Webinar to a group of broadcasters. We covered the usual topics that comprise the three-prong approach to the FCC’s...
Gridlocked: Advice for those in the Traffic Department
Is it possible to fly the pigeonholing coop? Yes...Spend some time observing and recognizing the boundaries that already surround you and the
How to increase ratings
Here’s a short piece on increasing ratings. Whether you're in a PPM market or diary, it makes no difference. This article spells it out...
Battle for the Senate 2012, Spring edition
Here’s a look at Senate races as of May 2012. Control of the legislative body hangs in the balance, and there are plenty of...
Social Media. You’re Not Doing it Right.
Everyday more businesses and individuals jump into the deep end of the social media pool. Internal or external pressures dictate that you simply